KoMarketing Associates

DECEMBER 21, 2017

The State of Paid Social 2017. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. 3 Ways to Build a Better Agency-Client Relationship.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social media. The importance of social media engagement. Far from it.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. The statistic that hooked me?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Sprout Social

NOVEMBER 29, 2021

Social commerce seems to be inspiring people to indulge in retail therapy, as 71% of consumers are most likely to shop for themselves when buying directly from social. Consumers shopping for personal enjoyment makes sense considering the targeted nature of paid social and algorithm-driven discovery pages.

Buy 143

Buy Brand Identity Branding eCommerce 143

Rain: The Growth Agency

MAY 19, 2020

As we come together in our respective communities to battle the coronavirus pandemic, one thing is very clear: Companies that have acted the fastest will likely emerge in the best shape. In my 20-plus years running a marketing agency, I’ve never seen such incongruity in terms of sales performance. Make Your Creative Messages Current.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

DAGMAR Marketing

NOVEMBER 29, 2019

While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. What is localized social marketing? Social content influences 78% of purchase decisions.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. How will Facebook’s new algorithm impact your B2B business?

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Convince & Convert

APRIL 12, 2016

With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. 5 Snapchat Statistics That Prove Its Power.

Work Management 101

Work Management Enterprise Management Marketing Management Paid Social Agency 101

Navigate the Channel

AUGUST 11, 2022

Consider these statistics about events from exponents.com: 92% of trade show attendees are on the lookout for new products. These people are already inclined to support your business and are open to the idea of attending an event. Start contests within the company. Paid social media ads. Why do events matter?

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

EveryoneSocial

JULY 7, 2021

Today, the person behind the social media accounts — their personality, authenticity, and ability to connect and engage with others — is key to the success of a brand. More than 80% of consumers use social media to engage with companies, and Instagram leads the way with 36% of its users following a brand.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

KoMarketing Associates

APRIL 23, 2019

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. What Is My Hashtag Strategy?

Paid Content 141

Paid Content Social Media Media B2B 141

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). As with any free tool, there are pros and cons to Facebook Insights.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Huptech Web

MARCH 2, 2023

Social commerce allows businesses to showcase their products in a more visually appealing and interactive way, allowing customers to easily browse, select, and purchase items without leaving the social media platform. A higher level of engagement can result in customer loyalty and repeat business.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. The statistic that hooked me?

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. We saw Facebook’s algorithm update rock the business world, for starters. Organic social.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 137

Paid Social Agency Social Media Work Management Organization 137

EveryoneSocial

JUNE 14, 2022

One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). However, paid advertising can be challenging today for a few reasons: Paid channels are more competitive than ever. They optimize paid ad dollars.

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Rain: The Growth Agency

APRIL 16, 2020

Smaller businesses have exited Facebook and YouTube, for example, causing these two channels to become more efficient. In the past you had historical measures and perhaps statistical modeling to guide media investment and allocations. Step four is to apply marketplace changes to your media mix. How does your mix change as a result?

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

EveryoneSocial

JUNE 10, 2020

Audiences will respect your brand and be more inclined to feel connected to your company over competitors. But remember, negative brand equity can quickly happen too and ruin your company reputation in the blink of an eye. Transparency is now unavoidable for companies, and so it must be cultivated, curated, and valued.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. When a customer is aware they have a problem that needs outside help, they’ll start looking for general information and this is when they usually stumble upon your company.

Top of Funnel 105

Top of Funnel Marketing Funnels Social Media Social Marketing 105

Outbound Engine

APRIL 15, 2019

These real estate lead statistics found that over 40% of buyers find their homes online. Buying real estate leads from real estate lead companies is a gamble. Buying real estate leads from real estate lead companies is a gamble. Social media advertising. Marketing yourself is more important than ever.

Buy 47

Buy Marketing Automation Services Leads Lead 47

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Convert

MAY 24, 2022

Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. McKinsey & Company. Many companies who pursue a revenue growth strategy at any cost aren’t profitable. When reinvesting heavily into your company.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Convert

DECEMBER 16, 2020

They ran one Facebook ad to two different landing page variations. Using statistics from your text ads is a great way to improve your landing pages. Take a company like Ultimate Meal Plan. Optimize Organic & Paid Social Media Campaigns. If content is king, social media is its kingdom.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Brandwatch Marketing

SEPTEMBER 21, 2022

Facebook Insights. Facebook provides social media analysis through the Facebook Insights platform. This tool is available to any of the admins of your company page once you have over 30 fans. It shows a breakdown of paid and organic, so you can understand the value of your paid ads. Social Mention.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

PureB2B

APRIL 29, 2022

It’s all well and good to recommend you apply predictive analytics to your social media strategy, but what exactly is it? Predictive analytics is a form of data analysis that uses machine learning and statistical modeling to predict future outcomes by identifying patterns within sets of data. Creating Lookalike Audiences.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Schubert B2B

FEBRUARY 5, 2019

Suddenly, you’re flooded with statistics. This is the plight many B2B companies face, but marketing qualified leads are the solution. Social media: visits from social media websites like Facebook and Twitter. Paid social: people who visit from paid ads. But then you log in. Impressions.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

Suddenly, you’re flooded with statistics. This is the plight many B2B companies face, but marketing qualified leads are the solution. Social media: visits from social media websites like Facebook and Twitter. Paid social: people who visit from paid ads. But then you log in. Impressions.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Martech Advisor

AUGUST 16, 2019

HubSpot’s marketing statistics show that 65% of millennials speak to their voice-enabled devices at least once a day. This made AI essential for companies across industries looking for better Customer Experience (CX). ’ campaign about the age-old competition they’ve had with Coke.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Directive Agency

AUGUST 2, 2018

The number one thing you should be asking either your internal team or your agency is “ What’s my search impression share? Know that you need at least a hundred clicks on a keyword before you really feel that it’s statistically significant to turn it on or off. How much of it is lost to budget?

Adwords 63

Adwords Budget Programs Google Video Marketing 63

Schubert B2B

FEBRUARY 5, 2019

Suddenly, you’re flooded with statistics. This is the plight many B2B companies face, but marketing qualified leads are the solution. Social media: visits from social media websites like Facebook and Twitter. Paid social: people who visit from paid ads. But then you log in. Impressions.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Pew Research reports seven out of every ten people access Facebook on a regular basis. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. First and foremost, SEO is a long play and optimizations can take weeks or even months to generate results for a company. Hold those horses! There are some drawbacks to an SEO-only focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Albacross

DECEMBER 25, 2018

The good news is that networks like Facebook allow for an easy integration of CTA buttons. If you struggle to grasp any of the technical requirements or implement different tactics, make sure to sift through the leading digital marketing companies , learn from them or even ask for help. You could say it is a true win-win. Conclusion.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Brandwatch Marketing

FEBRUARY 2, 2019

Facebook Insights. Facebook provides social media analysis through the Facebook Insights platform. This tool is available to any of the admins of your company page once you have over 30 fans. It shows a breakdown of paid and organic, so you can understand the value of your paid ads. Social Mention.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Brightedge

DECEMBER 4, 2020

Statistics show that consumers are more interested in reviews than they've ever been before - good or bad. Paid distribution accomplishes the goal of engaging potential customers while they are on other sites, while also bringing in leads through thought leadership and relationship building. Social media distribution options.

Distribution 104

Distribution Paid Social Agency Social Media Media 104