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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Breaking Down the UTM Parameters!

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Boost Your Lead Generation with Social Media (+13 Actionable Tips)

Mailmunch

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. . Lead generation and social media .

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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. This helps determine the ROI of customer-centric engagement and service. Identify content gaps.

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21 HubSpot Integrations for Better Results

SmartBug Media

Whether you are wary to add yet another integration, or you are looking for inspiration for more ways to connect disparate systems, we’re walking through 21 HubSpot integrations that deliver the highest value in the context of three critical departments of any organization: marketing, sales, and service. Marketing Integrations.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

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Wordpress.org vs WordPress.com: What’s the Difference?

Hubspot

This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. Must install plugins to enable all social media sharing on your website. Your website can integrate with social media networks.

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

You probably use a variety of technologies and online tools to improve your sales and marketing. So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). So start by defining your business’ sales and marketing problems.