Unbounce

NOVEMBER 14, 2021

Yeah, we know you don’t have a whole bunch of cash to give away, so you’ll have to rely on good ol’ digital marketing to do the heavy lifting for you. This blog post will teach you five foolproof digital marketing practices to get new customers. Before you dive into digital marketing, you’ve gotta figure out who your ideal customer is.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Leading Edge Virtual Event Platforms. Total reviews: 339. Average user rating: 9.53 (out of 10).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Lake One

AUGUST 13, 2020

Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. What is Video Marketing. What are the Benefits of Video Marketing for Business. In fact, Facebook actually places a higher priority on video content. Learn How Lake One Uses Vidyard for Video. Source: HubSpot.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 77

Examples ROI Planning Work Management 77

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Lead Capture. Campaign Based Publishing. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Lead Capture. Campaign Based Publishing. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Metadata

SEPTEMBER 28, 2021

It’s just smart marketing. We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. It’s not exactly a demand gen campaign, but it’s not pure ABM, either.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s just smart marketing. . We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. It’s not exactly a demand gen campaign, but it’s not pure ABM, either.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

ClearVoice

APRIL 1, 2021

What are marketing KPIs? Marketing KPIs are the specific subset of key performance indicators that gauge how well a marketing campaign is achieving its goals. What is a marketing KPI? If marketing overall is about strategy, a marketing campaign has tactics for success, and KPIs measure how effective those tactics were.

Cost Per Click 64

Cost Per Click Lead Ranking Paid Search Agency Marketing Qualified Leads 64

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? Lead capture forms. HubSpot Marketing Hub. Email and SMS.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

LeadSquared

JANUARY 10, 2014

Facebook marketing mistakes that we learned from. Quite a while ago, we ran a Facebook ad campaign that brought us no business, and cost us a (small) fortune. Both can lead to severe marketing mistakes and failed campaigns as a result. Especially on Facebook. I will tell you what it was that we did wrong.

Paid Search Agency 52

Paid Search Agency Facebook Ads Landing Pages 52

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is the NFT the next CDP? Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session.

Marketing Automation Services 119

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 119

Parse.ly

SEPTEMBER 26, 2022

Our experts are happy to share our understanding of the market with you, free of charge. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. and Google Analytics in tandem for this reason. When do you need more than Google Analytics? Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

FMG Suite

APRIL 3, 2020

Google Hangouts – Easy to add to a Google G Suite account. For example, Conscious Capital Wealth Management, a Connecticut-based firm, has been hosting weekly webinars with relevant guests to discuss topics such as the market, health advice, and more. GoToWebinar & Zoom for lead capture .

Skype 86

Skype Work Management Marketing Management Webinar Metrics 86

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Image Source. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Ontraport

APRIL 29, 2020

What is marketing automation software? Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. This is where marketing automation shines.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

PureB2B

JULY 18, 2018

The Pillars of Lead Generation. Lead Capture. Chances are, a significant number of your website’s visitors will never return if you don’t have a way to capture their information. And now that old methods are shunned , visitors are able to avoid marketing messages more easily. Lead Magnets. Email Marketing.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

PureB2B

JULY 17, 2018

The Pillars of Lead Generation. Lead Capture. Chances are, a significant number of your website’s visitors will never return if you don’t have a way to capture their information. And now that old methods are shunned , visitors are able to avoid marketing messages more easily. Lead Magnets. Email Marketing.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

The Lead Agency

JUNE 22, 2020

Email marketing databases naturally degrade by about 22.5% Database decay is an inevitable part of life as a marketer. of contacts dropping off annually, marketers need to consider ways to generate more leads to recover these losses and continue to build up your email list. Shorten the length of lead-capturing forms.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

LeadSquared

NOVEMBER 24, 2015

Have you thought about what can you do, as a marketer to improve your digital marketing for the coming year 2016? Join Prateek Shah – a digital marketing trainer as he enumerates 16 ways to perfect your strategy! Can we work on digital marketing only through messages and GSM (through phone?). View the Recording.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013. Content Marketing World.

Conference 120

Conference B2B Marketing Planning B2B 120

Valasys

NOVEMBER 27, 2019

Abiding by the landing page SEO checklist ensures that the marketers make their landing pages valuable for searchers. Marketers should design their landing pages based on their knowledge about their target audience. Furthermore, the keyword planner from Google & the tool from Moz can also be used to conduct the keyword research.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Internet Lead Capture. Lead Routing. Social Marketing. Google AdWords Tracking. Marketing Heroes. You are here: Home Marketing Blog. Marketing Blog. Email Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Ontraport

APRIL 29, 2020

What is marketing automation software? Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. This is where marketing automation shines.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation Work Management 71

B2B Marketing Insights - WE

JUNE 29, 2018

It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. We like to identify three things that make your business unique in your market. Step 1: Establish your brand core. Brand Promise.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Albacross

MARCH 19, 2019

Without a powerful lead strategy, your networking marketing endeavors will be stifled. Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Strategic-IC

DECEMBER 4, 2017

9 Core Components of Successful Inbound Marketing Campaigns. Google has a very useful Keyword Planner tool). Landing pages are your prospect’s gateway to your more in-depth content (such as eBooks or webinars) - and your opportunity to turn visitors into leads. Your Inbound Marketing Website. Buyer Personas. Related: 8.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. In fact, there are many different ways (and tools) to generate leads.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? Establish your expertise in online forums.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Hubspot

JUNE 20, 2018

I have some bad news: Your email marketing database degrades by about 22.5% As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Promote an offer through Facebook that requires an email address.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78