Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Full tray of Data Studio visualizations that appeal to the eye. Keyword Hero.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

seo.co

JANUARY 20, 2021

While we were able to acquire an existing domain in the digital marketing space, we still have competitors who are digital marketers themselves. Imagine how we feel: we’re marketing ourselves as marketers and attempting to compete against other digital marketers! Ignore Analytics. Organic gro.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

DivvyHQ

JULY 23, 2019

Goal setting is arguably the most essential part of digital marketing. When creating these benchmarks for your digital marketing efforts, ensure that you align them with your overall company goals. Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Sprout Social

MARCH 30, 2020

” with a compelling title that stops readers in their tracks. What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. That’s why it’s so important to answer the question of “Why bother?”

Work Management 135

Work Management Content Marketing Management Case Studies 135

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? That’s a long time to nurture a lead. . When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? A recent study found 74.6%

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Optinmonster

FEBRUARY 21, 2024

Here’s how it works: First, track your brand mentions. You can set up an alert with Google ( there’s a tutorial in this post ), or you can use BuzzSumo to monitor all mentions of your brand. Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.)

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

ConvertKit

AUGUST 14, 2018

What is SEM (search engine marketing)? When a user comes to Google, they type their search query into the search bar. Google also offers potential search results as the user types their search query so they can get to their results even faster. This is why search engine marketing is so powerful. SEO vs PPC.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. And do they believe that long-tail keywords are the best tactic for websites with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

MARCH 29, 2023

Keyword Research for Enterprise SaaS On-Page Optimization for Enterprise SaaS Technical SEO for Enterprise SaaS Off-Page Optimization for Enterprise SaaS Measuring Success for Enterprise SaaS SEO Conclusion Get My Free Enterprise SaaS Marketing Plan What Is Enterprise SaaS SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

ATAK Interactive

AUGUST 8, 2019

The Purposeful Marketing Method is a three-part framework. After seeing what’s been successful in my decade-plus experience in marketing for SMBs , these are the beliefs that I hold about marketing in 2019. The Most Important Metrics (MIMs) to your company’s growth are identified and tracked. . Marketing-to-Sales .

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

ATAK Interactive

AUGUST 8, 2019

The Purposeful Marketing Method is a three-part framework. After seeing what’s been successful in my decade-plus experience in marketing for SMBs , these are the beliefs that I hold about marketing in 2019. The Most Important Metrics (MIMs) to your company’s growth are identified and tracked. . Marketing-to-Sales .

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Single Grain

APRIL 20, 2023

PPC campaigns involve a lot of work — analyzing the bidding price, targeting the relevant long-tail keywords and monitoring the progress. Long-tail keyword optimization: Analyze if your ads cover enough long-tail keywords and find loopholes for improvement. Work With Us Why Should I Conduct a PPC Audit?

PPC 52

PPC Budget Programs Paid Search Agency Optimization 52

Convert

MAY 12, 2022

Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Set up Google Search Console and Google Analytics.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Optinmonster

JANUARY 15, 2020

That’s the day Apple’s first smartphone hit the market. As smartphone use has risen, marketers have had to adapt their strategy to keep up. In this article, we’re going to take a deep dive into your mobile marketing plan to make sure you’re not leaving any opportunities on the table. What Is Mobile Marketing?

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

ATAK Interactive

AUGUST 8, 2019

The Purposeful Marketing Method is a three-part framework. After seeing what’s been successful in my decade-plus experience in marketing for SMBs , these are the beliefs that I hold about marketing in 2019. The Most Important Metrics (MIMs) to your company’s growth are identified and tracked. . Marketing-to-Sales .

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. CTR, long-tail keywords.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

MAY 6, 2021

An accurate report with relevant suggestions is useful in the long run, compared to reports that are artificially enhanced to display only positive metrics. An SEO report is essential for the following reasons: Your clients can track the efforts that you or your team are making to improve the organic performance of their website.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Scoop.it

JULY 28, 2022

This is great because SEO is important for getting more eyes on your content. Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines. On the other hand, tools like RankTracker will help you track search engine rankings.

SEO 108

SEO Lead Scoring Lead Ranking Content 108

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Web Page Tagging.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

SmartBug Media

MARCH 11, 2019

If so, marketing should play a significant role in your product-first SaaS company. In October of 2017, only 11 percent of SaaS companies were investing in content marketing. Neil Patel founded this powerful web analytics solution that is currently being used on 17,754 unique domains. Track and analyze blog performance often.

Startups 75

Startups Work Management Marketing Management Marketing & Strategy 75

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each week, Indig dissects a trend, idea, or piece of marketing news. tl;dr Marketing. DistilledU.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

seo.co

JANUARY 31, 2022

With critical information, marketing teams decide if their SEO initiatives did them justice or not. Keep in mind that digital marketing strategies differ from site to site: what may suffice on one website may not be as fruitful on another. Therefore, you must keep a close eye on your keyword positions. Completed Purchase.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Single Grain

MARCH 30, 2020

Dive Deeper: * 5 Common Marketing Workflows That Will Save You Time. * How to Use an Organized Workflow to Stay on Top of Content Marketing. * 7 E-commerce Marketing Tasks Every Store Owner Should Outsource. 1) Spring Chores: Declutter Website Marketing. Tools to Help Your Spring Checklist: Excel or Google Sheets.

Work Management 72

Work Management Marketing Management Marketing Analytics Tools Budget Programs 72

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. tracking accuracy got all messed up. You can even track down your most profitable keywords: Make sure to have reliable and clear full-funnel tracking in place. “PPC is dead.”. PPC is dying.”. That’s a bit of a stretch. PPC is still alive and well.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

ClearVoice

MARCH 26, 2021

A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. It’s evidence of a silent epidemic coursing through the content marketing world, known as the content gap. What is a content gap analysis? Map existing data.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Project Manager.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Single Grain

APRIL 17, 2023

B2B SEO is a marketing strategy that aims to attract and convert high-quality traffic, typically from other businesses and professionals, to the website. B2B SEO is a critical component of any successful digital marketing strategy, as its purpose is to put the brand in front of the right target audience to increase sales and brand visibility.

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

Webbiquity

JULY 29, 2014

Free and Useful On-Page Optimization Tools by Internet Marketing Ninjas. ” SEO Report: How to Track Blog Performance on Google by Razor Social. Expert SEO Tools Reviews and Guides. How Rich Snippets Work (And Tools to Generate Them) by SEO Chat. ” 30 Awesome Free SEO Tools for Small Businesses by Search Decoder Blog.

Budget Programs 100

Budget Programs Tools SEO Adwords 100

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

NOVEMBER 20, 2020

More than 90% of businesses use content marketing to connect with audiences and about 4.4 Google applies several filters with the help of its ranking algorithm to present only the most relevant and authoritative result to the searchers. Google Analytics for Content Marketing: How to Track and Improve Your ROI.

Optimization 145

Optimization Lead Scoring Lead Ranking Content 145

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98