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Ana Mourão: Spotlight on the expert

Martech

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Its objective was to increase the exportation of Brazilian software to the U.S., Q: You studied in São Paulo.

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How to protect and leverage your single source of truth

Martech

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. The harder it is to keep track of, the less consistency across your brand management. How many eyes saw it and where? Spoiler alert: It was almost never the same.

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Nine Valuable Varieties of Online Business Tools

Webbiquity

Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.” new ones are emerging, and fast-growing jobs like physician assistants, nurse practitioners, and software developers struggle to meet the demand for talent. How do you keep up?

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7 Sales Dashboards Every Team Needs (With Examples)

Salesforce Marketing Cloud

Cross eyes. Sure, spreadsheets are useful for small projects, but they can be cumbersome when dealing with complex sales data. Automatically create sales dashboards to visualize your data Hit your targets with data-driven selling guidance built directly into your CRM. Identify sales goals you want to track. Fill in cell.

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17 Best Social Media Management Tools To Win in 2024

Optinmonster

Do you want to know which are the best social media management tools? With the growing social media landscape, managing various social media platforms efficiently has become necessary for big and small businesses. Why Social Media Management Tools Are Important?

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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems. Content marketing tools may include project management, content management, creative development, and distribution systems. What is a Marketing Technology Stack?