SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Tomorrow People

NOVEMBER 22, 2019

Decision makers need extensive facts, figures and examples targeted to their specific interests if they are to be convinced of your expertise and knowledge. Consideration content is also intended to provide in-depth information that will provide your prospect with everything required to create a shortlist of suitable solutions and providers.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177

Oktopost

SEPTEMBER 12, 2023

Here are some ways you can find these social signals and start using them to boost your lead gen efforts: Social media engagement metrics: Engagement metrics measure the level of interaction your content gets across your digital assets. You can then use these insights to define your content for lead-generation efforts.

Intent Data 127

Intent Data Lead Gen Intent Lead Scoring 127

Brandpoint

FEBRUARY 4, 2021

To help refresh your memory, let’s go through 10 examples of effective controlled media tactics: Owned Content 1. READ MORE: Is Your Lead Gen a Liability? ] For example, this MAT Release that we created for Purina mentions general pet-owner tips and only mentions Purina when relevant instead of leading with the brand name.

Paid Content 165

Paid Content Cost per Lead CPL Examples 165

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

FunnelEnvy

SEPTEMBER 30, 2024

Driving targeted traffic to your B2B lead generation forms is not just about getting more visitors to your website—it’s about demand generation with the visitors who are more likely to engage and convert. Even the best lead generation strategies will fall short if your user experience isn’t up to par.

Lead Gen 65

Lead Gen Paid Content Sales Qualified Leads Traffic 65

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Learn the ins and outs of high-converting ecommerce landing pages from 27 real-word examples.

Landing Pages 144

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 144

SmartBug Media

JULY 25, 2022

It’s nearly the end of the month or quarter, you view your marketing dashboard to check on your metrics, and you see that your lead numbers are not hitting the mark. Lead numbers can be impacted by a number of factors that are out of our control as marketers. Get Started with Emergency Lead Gen Hacks. It’s OK—it happens.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

FunnelEnvy

JANUARY 6, 2025

Forms that ask for too much information, lack clarity, or are not user-friendly lead to frustration and disengagement. By simplifying lead gen forms, businesses can reduce abandonment rates and attract higher-quality leads. Simplifying your forms reduces abandonment rates and improves the quality of leads.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Unbounce

MARCH 23, 2021

We have plenty of tips and examples lined up to help you write effective landing page headlines without overthinking it. For example, Mooala introduces their odd-but-delicious-sounding beverage with this self-aware statement: “Bananamilk. This lesson is vital for lead gen pages with opt-in forms. It’s a thing.”.

Landing Pages 145

Landing Pages Examples Practices Lead Ranking 145

Hubspot

DECEMBER 16, 2021

Lead generation is the process of increasing audience interest in your business offerings through nurturing , with the end goal of converting people into customers after convincing them that what you offer will help them meet their needs. There is often confusion about demand gen vs. lead gen, and below we’ll go over the differences.

Lead Gen 89

Lead Gen Top of Funnel Sales Management Sales Qualified Leads 89

Unbounce

APRIL 2, 2019

But before diving into the incredible, Unbounce-built examples, we’ll cover some tips for how to knock your next mobile landing page outta the park. Show me the examples!” ). If you’re using a lead gen form, keep the number of fields to a minimum and make sure visitors can autofill. Best Mobile Landing Page Examples.

Landing Pages 145

Landing Pages Examples Lead Ranking Mobile Marketing 145

Optinmonster

APRIL 27, 2023

What Do the Best Lead Capture Forms Have in Common? A lead generation form, also called a lead gen form for short, captures email addresses and other contact information from potential customers. These forms are an essential part of any lead generation strategy. What Do the Best Lead Capture Forms Have in Common?

Lead Generation 104

Lead Generation Sales Qualified Leads Examples Generation 104

Oktopost

JULY 25, 2024

As Ilana reveals her methods for integrating data into everyday practices and encouraging her team to develop their own metrics, she proves how important it is for marketing leaders to be the example of leadership and work closely with their team to empower their ability to understand their metrics and exceed their goals.

Lead Gen 96

Lead Gen Marketing Qualified Leads Lead Ranking Demand 96

Unbounce

MAY 7, 2020

With a few best practices and some steal-worthy examples, this guide is here to help you design and launch high-performing popups that convert more of your visitors into sales, leads, and customers. If you’re promoting a product, for instance, share a discount code and get new customers to sign up with a lead gen (form) popup.

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

Zoominfo

MARCH 17, 2021

Two challenges led the list as areas that respondents planned to resolve: generating more leads and tracking ROI of marketing activities. Irony flows through those results because lead gen and ROI are among the oldest struggles facing marketers, yet they still persist.

Marketing Budget Creation 324

Marketing Budget Creation Planning Zoominfo Paid Search Agency 324

Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms. Data analysis is another example where AI works as an accelerant. Get MarTech! In your inbox.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

KoMarketing Associates

OCTOBER 21, 2020

For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? . Thinking through this may even cause you to choose a different route altogether, and target your audience with an awareness or traffic campaign rather than lead generation, depending on where they are in the buyer journey.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Choose the option that makes sense for your lead generation campaign. Visits to a physical location .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Webbiquity

FEBRUARY 22, 2022

For example: Always-on influencer campaigns are more effective than one-off efforts. Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). On the other hand, while 69% of marketers count on influencers to drive new leads, just 43% of influencers say they are helping with this.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Zoominfo

DECEMBER 28, 2020

What are examples of data-based buying signals. Prospects’ intent signals help you determine who’s researching your solution (or the competition’s)—before they fill out your lead-gen form or interact with your sales development rep(SDR). Sales then gets qualified leads they can close sooner. And you improve your ROI.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech Advisor

FEBRUARY 5, 2020

For example, smart CRM capabilities equip businesses to target customers by using new insights, tailoring offerings (and special offers), and qualifying leads in order to reduce risk and maximize sales efficiency.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

KoMarketing Associates

MAY 25, 2017

If you have not yet tested remarketing as a part of your B2B lead generation strategy, read on and see if and how one, two, or all three of the following strategies can help drive high quality leads, improve your return on ad spend, and further propel your B2B marketing efforts. Target Website Visitors with Lead Gen Ads.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Unbounce

MARCH 3, 2022

Then, you’ll see five examples of forms to use on your own landing pages. For example, if someone answers that they live in a house, a form shouldn’t ask them for their apartment number. Lead generation forms keep businesses sustainable by adding new prospects to the sales funnel. Let’s look at a lead gen form in action.

Landing Pages 136

Landing Pages Examples Top of Funnel User-Generated Content 136

Zoominfo

APRIL 21, 2021

Going back to our example — your digital marketing agency is likely to have better success with organizations that already have a marketing automation platform implemented to support their web properties. This is just one example of what makes up an ICP. Healthcare Lead Gen, COVID-19 & Beyond.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Scoring Lead Ranking 246

Unbounce

FEBRUARY 17, 2021

Today, we’ll cover how Twitter landing pages work within a larger social media marketing strategy, talk best practices for creating your own high-converting landing page, and look at some real Twitter landing page examples created with Unbounce. Before we dig into the examples, let’s look at what the best Twitter landing pages have in common.

Landing Pages 141

Landing Pages Twitter Examples Demand Generation Agencies 141

KoMarketing Associates

NOVEMBER 18, 2020

Now, multiple CTAs (one utilizing a Lead Gen form) can be used depending on what the user might be interested in. For example, previously, if a user made any change to an ad’s destination URL, the image and headline would automatically be replaced with what could be scraped off the final URL. Optional URL Scraping.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Unbounce

SEPTEMBER 1, 2020

This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”. Check out 27 Ecommerce Landing Page Examples to Maximize Sales in 2020.). Not only is this convenient, but click-to-call CTAs can be combined with A/B testing and call tracking to boost lead generation.

Conversion 145

Conversion Examples Landing Pages Top of Funnel 145

Unbounce

JUNE 8, 2020

Now for Some Very Attractive Lead Magnet Landing Page and Popup Examples. If you’re looking for inspiration for your own lead magnet, you may as well get it from the best. These are all real examples of effective landing page and popup lead magnets for SaaS and ecommerce businesses. Sonarworks. The takeaway?

Sales Qualified Leads 118

Sales Qualified Leads eCommerce Lead Scoring Lead Ranking 118

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Contractors put up with the high costs charged by lead gen companies for three reasons. First, they need leads to survive.

Lead Generation 215

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 215

KoMarketing Associates

JUNE 3, 2020

Below is an example of how a Conversation Ad flows: These two additions provide marketers the ability to further give their messaging the personalized touch that can help improve engagement. For example, Conversation Ads can run along with an email blast campaign, using the same email list and messaging. Utilize Lead Gen Forms.

Paid Search Agency 159

Paid Search Agency Linkedin Conversion B2B Marketing 159

Unbounce

OCTOBER 13, 2020

Lead gen landing pages where visitors can ask to receive more details. These pages are designed to build interest and capture contact information (typically an email address so you can contact them closer to the event date or once tickets go on sale, for example). Target specific types of attendees. Image courtesy of Thinkific.

Landing Pages 120

Landing Pages Examples Co-Registration Webinar Metrics 120

Martech

SEPTEMBER 19, 2024

In this article, I’ll walk you through creating a Lead Gen Calculator for SaaS marketers. Here’s one example: I had to learn to give the AI enough context and information to get what I wanted. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. I’m not a coder.

Marketing AI 131

Marketing AI Churn Rate Generation Ad Building 131

Marketing Insider Group

MAY 26, 2020

For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. Her clients are finding that promotion calendars are out the window as their clients’ and prospects priorities have shifted and the old rules are no longer applying.

Webinar Metrics 229

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 229