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33 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead. Do your reps use email or text?

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As lead gen grows on social media, marketers discuss what’s working

Martech

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And they already have much of the information that advertisers request from prospects in a lead gen form. An instant form lead gen ad.

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Out of Office Responses - Lead Gen Tip Gold Nugget

Smashmouth Marketing

Just because your lead is out of the office, does not mean they should be crossed off your list. You can get lead gen nuggets. For example, you just emailed your contact to set an appointment and you get a response similar to this: Thank you for your email.

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Why B2B marketing needs brand building more than lead gen

Martech

Seed your message enough, and you’ll eventually become a top-of-mind example of solutions to your pain point, otherwise known as the “consideration set.” The post Why B2B marketing needs brand building more than lead gen appeared first on MarTech. Brand recall. In your inbox. Business email address Subscribe Processing.

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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Here are some ways you can find these social signals and start using them to boost your lead gen efforts: Social media engagement metrics: Engagement metrics measure the level of interaction your content gets across your digital assets. You can then use these insights to define your content for lead-generation efforts.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. This risk highlights the critical value of lead gen in not only sustaining but accelerating your business growth through the acquisition of high-quality, sales-ready leads.

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Transform Your Website into a Lead Gen Machine

B2B Digital Marketer

Implement Qualifying Questions: Add simple qualifying questions to your lead forms to filter out unqualified prospects and improve lead quality. Examples include company size, industry, and specific needs. Align the content on these pages with the ads or campaigns that drive traffic to them.