Marketing Craftmanship

FEBRUARY 16, 2017

For example, if you’ve given a conference presentation, you can send highlights of your remarks to your database shortly after the event, and offer to send them your complete remarks or PowerPoint slides. Conference sponsors do their best to prevent this type of guerilla marketing.).

Conference 100

Conference Lead Scoring Lead Ranking Guerilla Marketing 100

Marketing Craftmanship

APRIL 2, 2015

For example, if you’ve given a conference presentation, you can send highlights of your remarks to your database shortly after the event, and offer to send them your complete remarks or PowerPoint slides. Conference sponsors do their best to prevent this type of guerilla marketing.).

Conference 100

Conference Tactics B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 11, 2011

An example is how Budget Rent-a-Car followed Hertz and Avis with lower prices. One example might be “Intel Inside,” where Intel’s processor came pre-installed on most computers. The guerilla marketer makes their competition less stable with its multiple attacks. Encirclement Attack! Guerrilla Warfare.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

KoMarketing Associates

JULY 24, 2015

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. A good example of a company leading with their perks is Buffer, who offers the following perks for employees: 100% remote. Zuora’s lowercase logo is very modern, as is their website.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

Hubspot

NOVEMBER 28, 2017

It's hard to move on when you're being cited as the example of what not to do, huh? Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars? Tone Deaf Tweets.

Guerilla Marketing 78

Guerilla Marketing Sample Paid Search Agency Lock-In 78

Delivra

FEBRUARY 6, 2019

We’ll also show you examples from real brands you can use to knock your marketing out of the park. Dollar Shave Club’s “Our Blades Are F*ing Great” video is one of the most well-known examples of an SMB marketing success. This is a perfect example of how a creative campaign can work for you. Consider this example from DockATot.

SMB 40

SMB Paid Content Guerilla Marketing Campaigns 40

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Here are some examples in Lidar Magazine , Rock to Road and Industrial Weigh and Measure. Case studies are bursting with promise for use in B2B lead generation and sales.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Computer Market Research

MAY 24, 2017

This MDF program guide is a hypothetical example of what your template might like might. Guerilla marketing. Website address for the web-content or example of e-advertising. It is intended as an informative illustration, and should not be used verbatim. Table of Contents. Introduction and Welcome. Why ABC company? Activity Type.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Marketing Insider Group

DECEMBER 15, 2014

Guerilla Content: How To Growth Hack Your Way To Content Marketing Success On A Limited Budget. This is where you can turn to what I call Guerilla Content : Guerilla Content: content created with almost no budget, simply be re-purposing things your organization already produces. “Best examples of [your topic]?”

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

Hubspot

OCTOBER 16, 2019

In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. For example, Susan G. For example, if you own a sustainable beauty company, a PR firm might pitch you to the Organic Bunny blog for an interview about sustainable beauty products.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Hinge Marketing

NOVEMBER 26, 2014

This isn’t guerilla promotion. Take, for example, the business of being a proposal house for government contractors. And as a business development professional, that’s where you come in. The Keys to Great Content. Strong content has a couple of key attributes. It should be: Educational.

Guerilla Marketing 48

Guerilla Marketing Marketing Proposals Work Management Marketing Management 48

Rev

OCTOBER 14, 2018

Ryan gave an example relating to developments in data privacy. We did some guerilla marketing and I was the first company in the space to have a bacon sponsorship at a conference. Be aware and act like a CEO: don’t just stay up to date – move a step ahead. Marketers have a LOT of information to keep up with. Have fun, my God.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. Notice I didn’t say ‘marketing results’, I’m referring to the Corporate goals because no marketing can be effective if it doesn’t contribute to the overall goals of the company.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Hubspot

MARCH 20, 2017

You’ll see what that looks like in some the examples below. Again -- you’ll see what that looks like in some of the examples below. Indoor Guerilla Marketing. Event Ambush Guerilla Marketing. Experiential Guerilla Marketing. 7 Guerrilla Marketing Examples to Inspire Your Brand. Budget-Friendly. You got it.

Guerilla Marketing 101

Guerilla Marketing Examples Brand Identity Branding 101

Convert

JUNE 28, 2021

And may just have been the most well-executed example of guerilla marketing we’ve ever seen. Look at this UberMinds ad as an example. The social campaign of UberMinds is a stellar example of that. Returning to the example of Convert, its purpose is to Create Great Experiences – For Now & Future Generations.

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52

Content Standard

OCTOBER 2, 2015

Perhaps one of the most often cited examples of cross-promotion is credit card companies that pair up with airlines to offer frequent-flyer deals. Another recent example of cross-promotion is Microsoft’s partnership with NBCUniversal for the release of their Surface Pro 3 tablet. Guerilla Tactics: Gear Up.

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Hubspot

NOVEMBER 3, 2014

This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage. For example, if a reporter has just tweeted how she prefers to be approached by phone (like Kelli Grant of CNBC did here ), pay attention and act accordingly.

PR 28

PR Guerilla Marketing Public Relations Press 28

Chris Koch

JUNE 26, 2009

For example, I have a column that does a running search for “B2B.” So for example, if you decide to follow me (@ckochster—Twitter names always have the @ in front of them), you can use TwiPing to show you all the people who follow me. For example, we just happen to have an ITSMA group on LinkedIn that you can join.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Sword and the Script | B2B

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. AI goes guerilla “More AI-generated guerilla marketing tactics.” ~ Devon Dalton , Growth Marketing Manager, Lunio 29. And the answer is probably a bit of both.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Hubspot

FEBRUARY 9, 2017

And while we may have seen examples of its execution, many of us are still left asking -- how can I do that? We looked at some of our favorite examples of experiential marketing, and looked at some of the things they have in common. We sought to find out. That’s why VR can be an experiential marketer’s best friend.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed. The idea here is expediency.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Buzz Marketing for Technology

JULY 22, 2008

Guerilla News Network. wonderful examples of writing of a particular genre, that they can learn from. Crooks & Liars. Dohiyi Mir. Dollars and Sense. Economic Democracy. Eschaton by Atrios. Freakonomics Blog. From the Wilderness. The Fulcrum. Globalize This. Just Well Mixed. Left Coaster. Liberal Street Fighter. Life Outta Context.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 24, 2008

It takes concentration and focus, and an ability to bring all your senses to bear (body language can convey a lot, for example) in your observation. Guerilla News Network. wonderful examples of writing of a particular genre, that they can learn from. Crooks & Liars. Dohiyi Mir. Dollars and Sense. Economic Democracy. The Fulcrum.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Hubspot

JULY 17, 2012

It's hard to move on when you're being cited as the example of what not to do, huh? In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. They go down in history as the biggest marketing mistakes of our time.

Guerilla Marketing 28

Guerilla Marketing Broadcasting Lock-In Paid Search Agency 28

Outbrain

FEBRUARY 12, 2020

Best guerilla marketing campaign – El Paso Zoo. It’s a great example of an interactive pop-up store experience that drives brand awareness and engagement and enables the brand to get face-to-face with customers. El Paso Zoo in Texas is making a memorable mark this year with a truly guerilla (or cockroach…) marketing campaign.

Campaigns 59

Campaigns Guerilla Marketing Advertising Agencies Best Practices 59

Buzz Marketing for Technology

JUNE 27, 2008

So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? Lend Lease corporation, for example, is using a canvassing tool called ikonnect to do this. Guerilla News Network. Was the training inadequate? Crooks & Liars. Dohiyi Mir.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? Lend Lease corporation, for example, is using a canvassing tool called ikonnect to do this. Guerilla News Network. Was the training inadequate? Crooks & Liars. Dohiyi Mir.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JULY 21, 2008

Guerilla News Network. wonderful examples of writing of a particular genre, that they can learn from. Center for American Progress. Common Dreams. Colby Cosh. Counterpunch. Dohiyi Mir. Natalie Davis. Eschaton by Atrios. The Fulcrum. Globalize This. In Contempt. Left Coaster. Liberty & Justice for All. Life Outta Context. Media Channel.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Single Grain

JUNE 24, 2019

If you want an extreme example of this, look no further than the Fyre Festival , which turned out to be all bark and no bite. Super Bowl commercials are the ultimate example of effective buzz marketing campaigns. Buzz marketing campaigns can take all shapes and forms, especially if they're combined with guerilla-marketing strategies.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

DivvyHQ

DECEMBER 12, 2017

For example, a measly 24% reported tracking conversion metrics such as email subscriptions or customer conversions – while just 23% track production volume, or benchmark against competitors. Warren Whitlock , Senior Advisor, Guerilla Marketing. Jeff Sauer , Founder, Jeffalytics. “We Tweet this. Tweet this.

Top of Funnel 63

Top of Funnel Planning Content Marketing Guerilla Marketing 63

Content Marketing Institute

FEBRUARY 7, 2018

We sent out a request for examples of awesome content marketing via HARO and other channels. This is an awesome example of how companies can apply content marketing outside of customer acquisition. This is an example of what can happen when companies get out of their swim lane and do it well. Why we love it. Why we love it.

Case Study 106

Case Study Case Studies Top of Funnel Studies 106

SnapApp

JANUARY 23, 2018

Both of Andrea’s campaign examples come from when she worked at a different marketing technology startup, vs. her current role. . In addition to the pre-event promotion, we did a bit of guerilla marketing onsite at the conference. Here are some excerpts from our conversation. . The Best Campaign. Fast facts.

Campaigns 63

Campaigns Account Based Marketing Guerilla Marketing Peer-to-peer 63

Hubspot

AUGUST 14, 2018

The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Take a look, and let these examples inspire your next brilliant case study design. The clean, whitespace-heavy page is an effective example of using a case study to capture future leads. Patagonia" by Amp Agency.

Case Studies 100

Case Studies Case Study Studies Advertising Agencies 100

Hubspot

JULY 17, 2012

For example, did you know that messaging "How's it going" instead of "Hi" yields twice as many replies ? For example, when the Chilean miners were rescued, Oakley provided all of them with sunglasses to protect their eyes. Infographics , videos , music videos , guerilla marketing , ambush marketing -- oh my!

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Outgrow

APRIL 27, 2022

From running an experiential guerilla agency to leading a cutting-edge strategy firm – in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. I’ll give you an example, in 2020, uh, when the pandemic began, I wasn’t sure gee what’s gonna happen to our agency.

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Planning 52

Buzz Marketing for Technology

JUNE 27, 2008

So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? Guerilla News Network. wonderful examples of writing of a particular genre, that they can learn from. Was the training inadequate? Was there too much content to wade through?

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Marketing Insider Group

JUNE 15, 2015

But there are plenty of examples of small-business content marketing successes. Guerilla content marketing is content created with almost no budget, simply by repurposing things your organization already produces. Here’s my latest example on content marketing ROI. Check out this example of How to Shoot Video With Your iPhone.

Budget Programs 100

Budget Programs Guerilla Marketing Content Marketing Tips 100