Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Like What You Heard?

Transparency 117

Transparency Digital Transformation B2B Sales CMO 117

SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. 5) Social Media Marketing World. Trade shows. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. What does ABM stand for in B2B Sales and Marketing? It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Vidyard

MARCH 3, 2014

When you hear the words ‘video marketing’, you likely think about your efforts on YouTube or the latest video you’ve seen from a popular brand, but I want to get you thinking about using video for sales enablement and generating real pipeline.

CRM 52

CRM Top of Funnel Video Marketing Salesforce.com 52

SocialPilot

JANUARY 26, 2024

” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. Precise AI prompts lead to content that speaks directly to potential leads, making the lead-generation process a hit. .” “Create a Snapchat post showcasing a behind-the-scenes look at [Product/Service Development or Team Activity].

Examples 77

Examples ROI Planning Work Management 77

Valasys

APRIL 13, 2020

Since the very inception of the B2B businesses, customer relationship management has been in use in some way or the other. Agile CRM integrations are need of the hour for modern businesses to meet the expectations of their customers and to outlast their competitors in the lead acquisition, nurturing and sales closure game.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing It may be a process with multiple steps, it is a mixture of education and brand storytelling. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Contently

SEPTEMBER 27, 2023

The campaign struck gold at both ends of the funnel : attracting its target audience through an engaging, branded exhibit while generating sales of virtual products within this captivating realm. Content Creation Redefined The Vision Pro’s potential extends beyond consumption, promising groundbreaking marketing applications.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Create a Content Marketing Funnel. Create In-Person Events.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

The Lead Agency

NOVEMBER 3, 2019

In fact, 64% of consumers use YouTube to review electronics before making a buying decision, and after watching a video, 73% of people complete a purchase. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. However, I did find an employee video of the experience shared on YouTube.

Enterprise Management 110

Enterprise Management B2B Marketing B2B Marketing Management 110

Ledger Bennett

SEPTEMBER 26, 2020

Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and Canada. They’ll come into your business and bring the critical skills needed to unlock your companies’ full marketing potential.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Read more on How to Build Customer Loyalty with Content Marketing. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Online Marketing Institute

DECEMBER 1, 2010

Using social media to build event attendance Most larger events have their own web site and most smaller events have a least a landing page with registration (and hopefully those include social sharing functionality), but very few take advantage of the event capabilities of several social media channels or services.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Excelsior Research

MAY 24, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. It helps a company make sales and revenue; important aspects to growth, expansion, and success of your business. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Vidyard

JULY 18, 2017

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. As a marketer myself, I’ve seen first-hand how powerful video can be for engaging audiences. Sales Professionals.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

SpotMe Blog

JUNE 2, 2021

Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers. All companies working in B2B sales can benefit from hosting events to generate more leads.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Hubspot

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Heinz Marketing

JULY 9, 2018

By Matt Heinz, President of Heinz Marketing. Sales Pipeline Radio , airs live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. As a manager, that can be particularly challenging. Matt: Awesome.

B2B Thought Leadership 43

B2B Thought Leadership Thought Leadership Work Management B2B Sales 43

Excelsior Research

MAY 24, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. It helps a company make sales and revenue; important aspects to growth, expansion, and success of your business. OUR CULTURE. LEAD GENERATION.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

SpotMe Blog

JANUARY 26, 2022

It works well for customer-facing meetings, sales meetings, and training sessions. Truly the one-to-many type of events. Whether you’re on Facebook Live, YouTube Live, or any custom streaming service. Break-out sessions for smaller groups can be enabled by the event planners. Zoom Meeting and Zoom Webinar.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Hubspot

APRIL 13, 2021

Additionally, this will give you a good idea of how to continue promoting your event -- are people interested? Is your current marketing plan working? With early bird registration, you'll be able to gauge your audience's interest and your marketing tactics. Participate in content marketing.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Valasys

APRIL 22, 2020

Using Event Hashtags to compel audiences to sign up for an event and accelerate the Event Conversions. Event hashtags are an effective hashtag marketing tactic that can be used for both annual or seasonal events. As an event isn’t forever, event hashtags have a start and end date.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. I was honored to be the very first host for that series and now it has continued for YEARS!

Planning 100

Planning Content Marketing Generation Content 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Given this positioning, it’s no wonder that marketers often think they may not need anything else to run their modern marketing departments. Architecture of Marketing Automation versus CRM. Track opportunities and pipeline, manage contact and account information. Primarily sales and sales management, some marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Valasys

MARCH 27, 2020

Flextiming is transforming B2B work culture and boosting employee experience for optimizing your branding endeavors is an integral part of the process. Test-run your flexible work model before implementing it across the company Get your managers involved to manage a flexible workforce. Benefits of Flextiming. Wrapping Things Up.

Work Management 59

Work Management B2B Allocation Marketing Management 59

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. Your current clients are your way to your B2B sales leads. ” — that will be their takeaway from a generic sales message.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. B2B Marketing is a good spot for those looking for B2B community, research, and most recent updates in the B2B world. A Sales Guy. A Sales Guy is a straightforward and honest approach to sales insight.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Webbiquity

OCTOBER 4, 2022

There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Let’s say it’s because sales are down—not an uncommon scenario, particularly heading into a recession. Why are sales down? Why aren’t there enough sales leads?

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Facebook has been taking great strides to help marketers be successful on the platform—consistently rolling out new features to help you spread your message even further. Keep using it.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events. Budgeting It Right.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64