Excelsior Research

JUNE 1, 2021

DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DEMAND GENERATION. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DEMAND GENERATION. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Webbiquity

OCTOBER 4, 2022

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Why are sales down? Sales-generated leads.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Read more on How to Build Customer Loyalty with Content Marketing. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

SpotMe Blog

JUNE 2, 2021

Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers. All companies working in B2B sales can benefit from hosting events to generate more leads.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. B2B Marketing. A Sales Guy. B2B Lead Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Webbiquity

JANUARY 26, 2021

The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? People like interactive content ; they like to engage directly with brands. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. B2B Marketing. A Sales Guy. B2B Lead Blog.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Launch Marketing

MAY 11, 2023

Lead generation comes in many forms, and it can be hard to know where to begin if you are short on time and need a quick boost to your sales pipeline. Utilize these tactics and points of execution to help marketing uncover more qualified leads for the sales team. Content may be hiding in unexpected places.

Paid Content 118

Paid Content Top of Funnel Sales Qualified Leads Webinar Metrics 118

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Single Grain

JULY 6, 2023

From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan. Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan?

Promotion 52

Promotion Planning Examples SWOT 52

KoMarketing Associates

MARCH 15, 2018

One exciting thing about digital marketing is that it is always changing. B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g., Social listening is important to B2B marketers because: . It can supply valuable content ideas.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework. What is a Marketing Mix?

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Email Marketing. Not looking in the right places for new business. Toll-Free Number.

Lead Generation 53

Lead Generation Paid Content Lead Ranking Lead Scoring 53

SpotMe Blog

DECEMBER 20, 2021

An audience is more than just ticket sales. They are the very heart and soul of any event, in-person or virtual. And how do you get them to attend your event? We’ve compiled a list of 35 different event promotion ideas to get the word out about your event without emptying your bank account: Online Event Promotion Ideas.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

Valasys

APRIL 3, 2020

These include the sale of raw materials and semi-finished products as well as the sale of products to wholesalers and retailers. Outbound sales also need to be paid attention to as oftentimes, they help in driving excellent sales conversions. Making the site launch and ongoing marketing a success.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Televerde

MARCH 16, 2021

Many businesses focus on lead generation as they believe it is the most important part of the marketing funnel. It makes sense since customers at this phase of the funnel are already interested in the product or service you provide. Focus on the Top of Your Funnel. It’s a great source of content.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Top of Funnel Demand 78

Single Grain

DECEMBER 27, 2019

People listen to podcasts to learn new growth tactics for their business, improve their marketing skills and get inspired by entrepreneurial interviews. Does Podcast Advertising Actually Work? For many years, Spotify and Apple have been neck-and-neck in the podcast industry, vying for the top spot in the market.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Contents 1. Video Benchmarks for Content 2.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Martech Advisor

JANUARY 22, 2020

The content marketing landscape has undergone an overhaul in this decade. New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. Website Content Marketing Strategies. Create Gated Content. Create a content repository.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Contents 1. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 FAQ Videos 2.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Contents 1. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Contents 1. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Paid Closed Captioning 5.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Learn More Contents 1. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. FAQ Videos 2.

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. 2022 BEST SOFTWARE LIST FOR ENTERPRISE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52