KoMarketing Associates
AUGUST 6, 2019
Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand. For online marketers, buyer personas can provide direction in the channel-specific campaign development. SEO and PPC Keyword Research.
KoMarketing Associates
APRIL 24, 2014
Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. I always find it interesting that “SEO” gets put in an isolated category. Email Marketing. Social Media Marketing.
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markempa
AUGUST 25, 2014
Before this program was created, the company had a rudimentary Web presence – essentially no Internet marketing and no digital marketing strategy in place. To create the program, the team began with the website and from there, added paid search and SEO to the digital marketing initiative. 1,500% ROI on SEO in 2011.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
KoMarketing Associates
SEPTEMBER 22, 2021
Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.
Biznology
MAY 11, 2016
Tracking links will increase the effectiveness of your online marketing, as a whole. All of these factors make links ideal to track from a marketing standpoint. Links affect branding, grow relationships, improve reach, and most of all, SEO. Collaborative marketing projects.
markempa
JANUARY 4, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.
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