trade 
Salesforce Marketing Cloud
NOVEMBER 16, 2021
This article originally appeared in Vantage Point, a Salesforce magazine. Ethical data protection and data privacy. Indeed, serious issues around data protection, liability, ethics, and privacy (not to mention leveraging data to drive new business opportunities) have elevated data governance from the server room to the board room.
B2B Memes
MARCH 11, 2011
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. But I use my @MaureenEditor account as the face of the magazine.
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B2B Memes
JULY 5, 2012
To learn about how these issues affect the typical magazine journalist, you have to look harder. And if your interest is in trade journalists, well, good luck: they are the profession’s obscurest members. Effectively using ethics guidelines like ASBPE’s Guide to Preferred Editorial Practices.
B2B Memes
OCTOBER 22, 2010
In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. One way or another, content marketing will get its own code of ethics. Tags: Content Marketing Ethics.
ClearVoice
JULY 9, 2021
Unlike traditional journalism, where the ethical standard and overall opinion are up to the writer, influencers are more ‘for sale.’ Also, influencers tend to offer a more hands-on, visual experience that’s different from traditional magazines or publications. In some ways, this may make consumers more likely to convert.
B2B Memes
DECEMBER 6, 2011
In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Ethics and Content Marketing: Ex-BW Writers Weigh In. Paul Conley.
ClearVoice
OCTOBER 11, 2019
brand-funded publication): Restaurant, Inc is the foodservice trade publication of Reinhart Foodservice. Learn how freelancers can win juicy food writing gigs: What are the basic qualifications you look for in a writer for your magazine? What’s your best advice for staying ethical?
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