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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. But AI remained largely a tool for enterprise-level companies with data, platforms and budget to spare. In one finding, 92% said AI would have a major impact on email marketing. Fast-forward to October 2023.

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2024 Predictions: Data and AI on marketers’ minds

Martech

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. In Q4, we’ll begin to see a convergence toward solutions that are proving to be effective.”

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Artificial Intelligence: A beginner’s guide

Martech

Is AI in marketing something new? It’s worth bearing in mind that AI has long had many, many applications in marketing other than creating content. Well-known vendors have been baking AI into their solutions for almost a decade. s national weather service. Adobe Sensei and Salesforce Einstein date from 2016.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Broadly speaking, there are three categories of solutions to explore.

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The Future of Content Outsourcing: Integrating AI and Automation

ClearVoice

AI-powered solutions can optimize key aspects of content outsourcing. Automation streamlines repetitive tasks, reducing errors and manual effort while facilitating efficient content management. Benefits of Integrating AI into Content Outsourcing Content outsourcing has done wonders for enterprises. Content optimization.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. Defining the type of lead generation service needed Defining the type of lead generation service needed is crucial for aligning expectations and goals.

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Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

Data is recognized as the most valuable resource for brands and marketers around the world. While the ethics behind collecting user data is universally shifting (i.e., The following three solutions cut through the compliance clutter and can help brands establish a logical and adaptable framework. See terms.