ViewPoint
APRIL 25, 2011
What next step[s] can they create to validate their belief that the contact is actually a “lead” is true? This said, two of the biggest challenges related to content development are making that content engaging and the time and resources necessary to produce it. How does that fit with their lead definition? Your thoughts?
KoMarketing Associates
JANUARY 2, 2018
If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Utilize Platform-Specific Resources. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically.
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Porch Group Media
AUGUST 10, 2021
According to eMarketer, 70 percent of people expect a personalized experience. Learn more about our industry leading email solutions for append, reverse append, validation, and deployment. Interested in more great resources? Almost three-fourths of marketers say personalization in email increases engagement ( Litmus , 2020).
Navigate the Channel
JULY 12, 2023
Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Twisted logic, yes, but a valid open rate metric? You want to send messages to valid email addresses people currently use. Not so much.
Martech
JUNE 29, 2022
The best way to ensure that your performance marketing campaign is, in fact, performing is to monitor the quality (and validity) of the actions you’re paying for. According to eMarketer, spend is expected to exceed $867 billion by 2026. chart from eMarketer used with permission. Additional reading.
Porch Group Media
FEBRUARY 16, 2021
eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. eMarketer) Relevant emails drive 18x more revenue than broadcast emails. Furthermore, 45% cited ROI measurement of email marketing efforts as poor, very poor, or non-existent. Disruptive Advertising ).
markempa
DECEMBER 19, 2016
Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns.
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