Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 You may be thinking, “Well, that’s social media – and social media isn’t my game.” So yes, there might just be some utility in embedding a nicely-shot video to your product or category page, building up your YouTube channel and sharing relevant videos on social media.

Practices 293

Practices Tips Business Emarketing 293

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. eMarketer has projected that influencer marketing will grow 3.5 This piece offers a useful overview of the AI that fuels the engine.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Social Media 52

Social Media Allocation Emarketing Media 52

ClearVoice

JULY 6, 2021

Approximately 67% of marketers develop social media videos. YouTube is the second-most popular social media channel for businesses to use to publish content. ( Buffer ). More than 70% of marketers say they don’t plan to create video content specifically for IGTV. YouTube boasts more than 2 billion monthly logged-in users.

Stats 98

Stats Video Marketing Planning Emarketing 98

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Just 8% of marketers are able to attribute ROI to their content plan ( Kentico ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. marketers to examine their experiences and views on the expanding retail media landscape. Emarketer projects that retail media ad spend in the U.S.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Report Advertisements 62

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04]

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). Content marketing statistics for social media. billion people worldwide now use social media. percent of millennials in the United States are social media users. eMarketer ). 41 percent of social media users say it helps them feel more connected to others in real life.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. According to eMarketer , cookies were used for 78% or more of programmatic ad buys across industries as of late Q3 2023, with many advertisers still increasing their cookie ad spend. Marketers are gearing up for the cookieless mobile era.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. Another example Annette gives relates to the lifestyle industry — “We shouldn’t be talking about party planning, but we can talk about creating meals from pantry staples.”

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Choozle

MARCH 20, 2024

According to an eMarketer , more than three-quarters of American internet users engage with digital audio formats like streaming music, streaming audio advertising, and podcasts at least once a month in 2024. Discover how Choozle, your strategic partner in navigating the modern media landscape can help with CTV and audio advertising.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

APRIL 1, 2022

Viewers are flocking to AVOD, an eMarketer study shows. In 2022, more advertisers will proactively seek out planning and buying solutions that include this coveted data.”. This is critical for modern marketers who increasingly want to buy all of their media programmatically, through the same, unified platform,” Markman said. “In

Paid Search Agency 107

Paid Search Agency Advertising Agencies Advertisements Advertising 107

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ? Par for the course.

Social Media 167

Social Media Trends Emarketing Media 167

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. G2 ) 73% of marketers say social media has been somewhat or very effective for their business.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Go Beyond SEO

JUNE 14, 2022

But when you invest the time and money necessary to develop a strong video marketing plan , a plan that doesn’t pitch but actually shares stories, your results will reflect that effort. You can use your videos on your website, social media, newsletters, and ad campaigns. Video isn’t the cheapest form of marketing content.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Liveintent

MARCH 7, 2023

And where there’s talk of non-endemic advertising there’s talk of retail media networks. By selling media to non-endemic advertisers, retailers can unlock an entirely new revenue stream. According to eMarketer, US digital retail media ad spending will reach $61.15

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Emarketing 62

Sword and the Script | B2B

JULY 18, 2023

Social media marketing drives activity at the top of the marketing funnel. “Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. ” Read more on eMarketer 5. Read more on Media Post 6. ” Read more on Media Post 12. Read more on Martech 4.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. emails, social media, paid search, etc.) Why marketers should care about performance marketing.

Marketing Attribution 101

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 101

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media advertising. There are a couple of prerequisites for using social media for customer acquisition.

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv , now cater specifically to live stream viewers. Social Media Examiner ). eMarketer ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network?

Advertising Agencies 121

Advertising Agencies Paid Content Cost Per Thousand Advertisements 121

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media advertising. There are a couple of prerequisites for using social media for customer acquisition.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media advertising. There are a couple of prerequisites for using social media for customer acquisition.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign.

Mobile Marketing 123

Mobile Marketing Work Management Marketing Automation Services Marketing Management 123

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022.

Differentiation 107

Differentiation Research Branding Brand Identity 107

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

DAGMAR Marketing

APRIL 5, 2022

These ads can appear on social media platforms, applications and even on a website you visit. Social ads consist of advertisements placed onto social media platforms that aim to connect with a desired audience. digital ad spend (eMarketer). digital ad spend (eMarketer). Social Media Examiner. What are display ads?

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Porch Group Media

FEBRUARY 26, 2020

How Effective is Social Media for Lead Generation? Social media is firmly entrenched as part of our everyday lives. Who Uses Social Media? Social media is used by consumers across generations. Social media is used by consumers across generations. According to recent research by Emarketer, 90.4%

Lead Generation 82

Lead Generation Social Media Lead Ranking Lead Scoring 82

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). The Social Bakers social media trends report shows that Facebook and Instagram are particularly good for marketing to millennials and Gen Z. Ads can increase brand awareness, site traffic and social media presence.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Porch Group Media

AUGUST 23, 2022

Introduction to Retail Media Networks. Retail media is becoming one of the fastest growing channels available today, representing the next evolution of advertising. Amazon launched the first media network in 2012 and since has dominated the space. What is a Retail Media Network? So why is this trend so hot now?

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

Marketing Insider Group

DECEMBER 3, 2020

According to research from emarketer , total retail sales will drop 10.5% The other side of HR enables leaders to be sure that company assets are also protected, which lines up with some other trending topics for the Executive audience: Strategic Planning and Analysis (2), Accounting (3), and Budgeting (9). Human Resources, of course.

Analysis 229

Analysis Budget Programs B2B Work Management 229

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Outbound Engine

MARCH 20, 2020

Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. With a little planning, you can be sure they are. Adapt to Changing Social Media. What words encourage engagement on social media? But use the wrong words and what happens?

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

Marketing Craftmanship

AUGUST 18, 2017

In a nutshell: legacy sales management software (CRM systems), combined with the emergence of email and social media platforms, have provided marketers with new ways to reach and influence target audiences directly and indirectly. Most marketers understand the evolution of Marketing Automation technology.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

NuSpark Consulting

AUGUST 6, 2018

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. This is an automated method of purchasing digital media in real-time that is easily adjustable.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

KoMarketing Associates

DECEMBER 9, 2014

60% of marketers create at least one piece of content each week ( eMarketer ). 58% of B2B marketers plan to increase their content marketing budget ( Top Rank Blog ). But cutting through the online clutter and fighting the so-called “ infobesity monster” takes more than content marketing budget, resources, and planning.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Salesforce Marketing Cloud

JULY 20, 2021

When asked where they planned to invest this year, marketers ranked AI as their #1 priority, according to our most recent State of Marketing Report. Programmatic ad sales are soaring, from $60 billion in 2019 to an estimated $97 billion in 2022, according to eMarketer. The evolution of advertising sales. Learn more.

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98