illumin

DECEMBER 6, 2023

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

Contently

AUGUST 3, 2016

Every social network has a personality. But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. As the internet’s corporate rolodex, LinkedIn gets the job done. But as a content network, it’s a missed opportunity. That’s where users go to be boring.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles.

Social Media 167

Social Media Trends Emarketing Media 167

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Ive been using LinkedIn for several years because its geared more for business people.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Porch Group Media

FEBRUARY 26, 2020

Social media is used by consumers across generations. According to recent research by Emarketer, 90.4% of Baby Boomers are active social media users. source ) Social media platforms also take up a large chunk of our daily lives. This was followed by LinkedIn (48%) and Instagram (43%). of Millennials, 77.5%

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? . – B2B companies managed profiles on more social media sites than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. Facebook continues to be the most popular social networking site in terms of number of active users. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012.

Facebook 165

Facebook Rules Advertisements Advertising 165

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Sprout Social). Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. eMarketer). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Jump to LinkedIn. billion monthly active users , Facebook is king of social media. Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. and 5 p.m.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Optinmonster

OCTOBER 30, 2019

Instead of cold approaching people with ads, promotional emails , or unsolicited phone calls, you’re using social media to find prospects, build brand awareness, and build relationships with potential customers. Most companies already have some sort of social selling set up. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Porch Group Media

JULY 8, 2019

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. Facebook continues to be the most popular social networking site in terms of number of active users. 88% of social advertisers use Twitter.

Social Media 58

Social Media Social Marketing Trends Media 58

EveryoneSocial

JUNE 14, 2022

One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). Whether employees have 100 or 1 million connections, every member of your team is capable of driving growth by leveraging their social network. eMarketer ). MSLGroup ).

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

KoMarketing Associates

DECEMBER 30, 2013

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Image courtesy of eMarketer. For Open Graph and Twitter Cards, Quicksprout has a comprehensive article for referencing the basics of these two social media tagging vocabularies as well. LinkedIn Marketing. 10 of the Best B2B Facebook Pages.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Huptech Web

MARCH 2, 2023

This high level of user engagement has made social media an attractive platform for eCommerce businesses to sell their products. Almost half of the internet users in the country shop on social networking sites, according to eMarketer.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Bluetext

APRIL 22, 2020

This means varying working hours, virtual gatherings and different web surfing, streaming and social networking habits. This can make it more difficult to target by company IP address, for example, but can make it more likely that you get valuable leads from social media sites like Facebook and LinkedIn.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

MLT Creative

DECEMBER 23, 2011

B2B companies using social sites such as LinkedIn for marketing should be willing to respond to their followers, as B2B customers have higher service expectations, says TagMan CEO Paul Cook. "In LinkedIn polls boost business buyers' engagement. Studying psychology and behavior aids marketers' persuasive capabilties.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). TechCrunch ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. For example, think about Facebook’s IPO and its potential $100-billion valuation.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Hubspot

JULY 20, 2011

eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. Official Facebook Blog ( Subscribe via RSS ): Be the first to know about the latest and greatest from the world's top social network.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post?

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

FEBRUARY 2, 2011

2011 Trends: Content Marketing Is Critical by eMarketer. Geoff Ramsey shares research revealing that “nearly three-quarters of US companies with a social media strategy use (branded) content—also referred to as ‘earned media’—in their campaigns, making it the most common type of content used.&# Share this on LinkedIn.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Adobe Experience Cloud Blog

AUGUST 4, 2017

The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. LinkedIn has 106 million monthly active users. adults) use LinkedIn LinkedIn.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. Im sharing part of our conversation so that other readers may benefit.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

MAY 25, 2005

Leverage Your Social Network. Leverage Your Social Network. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be visable. write, speak, publish, and promote ) Benefit from the Halo Effect. Associate with the big names Use Customer Reference Selling. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Hubspot

JULY 29, 2010

Just because social media may be a new addition to your marketing mix doesn't mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts. 63% of those surveyed said they were enabling email recipients to share email content with their social networks (Source: StrongMail research).

Social Media 28

Social Media Email Marketing Social Marketing Planning 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JULY 19, 2012

Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Then visit the following social media sites to determine if your competitors have a presence: Facebook.

Social Media 28

Social Media Media Analysis Network Marketing 28