Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. Give them a simple email project.

Allocation 117

Allocation Resources Work Management Marketing Management 117

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. Although email is helping marketers in this area, many still think that there is room for improvement, according to the report.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

SendX

MAY 31, 2021

YES, Email Marketing is different from Marketing Automation. To ensure that you pick the one that fits into your marketing plans better. What is Email Marketing? Email Marketing is basically sending emails to a bunch of people who have signed up for your email list.

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

SendX

APRIL 28, 2023

Account-Based Marketing (ABM) is a strategic approach that focuses on creating personalized experiences for high-value accounts. It is a tailored approach that aligns sales and marketing efforts to engage and convert specific target accounts.

Account Based Marketing 221

Account Based Marketing Email Marketing ABM Paid Search Agency 221

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

SendX

JANUARY 18, 2021

When deciding which marketing channel to employ for their goals, many marketers and business leaders have unanimously agreed that email marketing is still the most rewarding way to boost consumer service and offers 4000% RoI , the highest of all marketing channels.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 97

Email Marketing Effectiveness Work Management Planning 97

SendX

DECEMBER 17, 2020

Emails are an effective, easy, and great way for companies to improve customer retention. More than 60 percent of B2B marketers feel that email marketing is the best and most effective channel for revenue generation. Emails are used by marketers for their customer acquisition, traditionally.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Heinz Marketing

MAY 26, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. Recommended: “ Inbound ” and “ Content Marketing ” Audible.

Resources 135

Resources B2B Thought Leadership Hubspot Thought Leadership 135

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Must-have email automations in focus 1. Metrics affected include: Time to purchase.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Email Marketing Automation 120

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Tactics 130

Tactics Email Marketing Planning Marketing Budget 130

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Benchmark Email

SEPTEMBER 26, 2023

Businesses are constantly seeking to maximize their online presence and find themselves grappling with the strategic dilemma of where to allocate their resources: email marketing or social media. Email marketing,… The post Email Marketing vs. Social Media: Which is More Effective?

Social Media 97

Social Media Allocation Email Marketing Social Marketing 97

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing remains valuable, particularly for B2B, despite changing KPIs. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Porch Group Media

JANUARY 30, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The really great thing here is that the client was open to new ideas and they had some of their own initiatives with above-the-line marketing.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Anyword

JANUARY 4, 2023

Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. Here, we’ll discuss six essential copywriting resources that non-native English speakers can use to improve their skills and make their content stand out. The resource starts off with an introduction to copywriting.

Copywriting 98

Copywriting Resources Press Course 98

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Why B2B Email Design is Important to Your Brand. Email Copy.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. We have different audiences, challenges, resources and goals. Stop sending so many emails Yeah, I know. Lower revenue per email. We made it to 2023!

Email Marketing 142

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 142

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Porch Group Media

JANUARY 25, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Download the Email Marketing Best Practices Guide Ready to boost the success of your email marketing campaigns?

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? How does all this relate to industrial marketing? Industrial marketers —bless their hearts—are a little bit like those folks obsessed with finding shiny new pennies. Is this clickbait? Have I lost my mind?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. The following tips can help improve your email marketing results and grow your business.

ROI 100

ROI Email Marketing Marketing & Strategy Marketing Strategy 100

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. By analyzing these rates, marketers can refine their subject lines and content to improve engagement.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

SendGrid

FEBRUARY 4, 2022

Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. But did you know that GA is also useful for monitoring your outbound emails? In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Email Marketing Google 100

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. Sales and marketing messaging should address the employee experience, and lower the cost to serve. Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64