Marketing Insider Group

AUGUST 5, 2024

Ads are running, money is spent, but now comes the million-dollar question: Is it working? At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Why Analysis Matters Metrics guide your strategy, showing what works and what flops. It’s a key metric for managing your ad spend.

Cost Per Click 321

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 321

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. In the first part of this two-part guide, we’ll explore these challenges and introduce a powerful solution for your consideration: the Pareto principle, also known as the 80/20 rule.

Rules 122

Rules Efficiency ROI Work Management 122

Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

Efficiency 122

Efficiency Enterprise Management SMS Work Management 122

Martech

NOVEMBER 15, 2024

elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. ” The corollary to this is “Get organized.” Organization develops professionalism and that professional glow rubs off on your email program. “I have to go look.”

Email Marketing 133

Email Marketing Organization Marketing Analytics Tools Tips 133

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Vision Edge Marketing

NOVEMBER 19, 2024

stock market. Forests provide critical ecosystem services that affect our climate, rainfall patterns, and watersheds, and at the same time they are also home to 80% of all land-based biodiversity.” Cargill doesn’t just react to market demands; it anticipates future needs and invests in ways that will allow it to meet them.

Practices 267

Practices Peer-to-peer Best Practices Business 267

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. Automation within a CRM reduces manual work, saving time and minimizing errors.

Work Management 165

Work Management CRM Marketing Management Allocation 165

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Here’s how this relationship typically works: 1.

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Industry CMS 118

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Marketing Insider Group

NOVEMBER 18, 2024

Utilize tools like Trello, Google Sheets, and Hootsuite for efficient scheduling. Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Behind-the-Scenes Content: Show your team, work process, or company culture. Align your goals with your content calendar.

Social Media 246

Social Media Ad Building Media Content 246

Act-On

SEPTEMBER 24, 2024

The marketing function has been evolving at a breakneck pace in recent years, especially in the B2B space. What worked just a few years ago may no longer pass muster as a mix of AI disruption, increased demands from boardrooms and investors, and changing buyer behaviors scramble the conventional wisdom for marketers everywhere.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Scoring 130

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing AI 126

Marketing AI Enterprise Management Work Management Marketing Management 126

Tomorrow People

AUGUST 27, 2024

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Why is it important to have a clearly defined target market? To manage customer heterogeneity, it’s important to have a clearly defined target market. According to Robert W.

Work Management 177

Work Management Tips Marketing Management Allocation 177

Martech

JULY 30, 2024

Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if you’re using your project management data for only that, you’re probably not getting all the value you can from the metrics you’re capturing.

Work Management 120

Work Management Marketing Management Marketing & Strategy Marketing Strategy 120

ClearVoice

AUGUST 15, 2024

In marketing, as in most businesses overall, efficiency isn’t just a buzzword — it’s a survival strategy. The traditional marketing playbook, including in content — relying heavily on fixed full-time roles and ever-growing budgets — doesn’t align with the demands of the modern market. Sounds ideal, right?

Efficiency 98

Efficiency Allocation Work Management ROI 98

Heinz Marketing

NOVEMBER 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Are you continually seeking ways to stay ahead of the competition and meet the ever-evolving demands of your customer s? One strategy that has gained significant traction is marketing orchestration. What Is Marketing Orchestration?

Organization 88

Organization Marketing Automation Services Work Management Marketing Budget 88

Salesforce Marketing Cloud

SEPTEMBER 9, 2024

Data is crucial for financial services institutions (FSIs) to succeed. Whether you’re looking to understand your clients on a more personal level or looking to gauge the market to capitalize on industry trends, the ability to use data effectively can give you a significant competitive advantage. Back to top.) Back to top.)

Work Management 97

Work Management Marketing Management Service Marketing AI 97

Martech

SEPTEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Explain the role of a MarTech Manager. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization.

Work Management 109

Work Management Marketing Management Allocation Paid Search Agency 109

Webbiquity

MARCH 31, 2025

What does this mean for your organization? Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Chances are, theres been a breakdown between marketing and sales.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Martech

SEPTEMBER 17, 2024

Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. Improved brand awareness.

Work Management 116

Work Management Allocation ROI Resource Management 116

Martech

NOVEMBER 20, 2024

In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.

Marketing AI 115

Marketing AI Organization Automation Planning 115

Martech

OCTOBER 24, 2024

This also applies to marketers and martech managers who are juggling multiple campaigns, tight deadlines and ever-evolving technologies. The toll of overwork Twenty years ago, I was a management consultant working long days with weekly travel. The stress and hours of the job led to terrible eating and sleeping habits.

Work Management 123

Work Management Paid Search Agency Marketing Consulting 123

SocialPilot

APRIL 10, 2025

Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. While Trustpilot is a well-known player in the review management space, its not without its drawbacks. They don’t let you take to anyone in customer service.

Enterprise Management 71

Enterprise Management Work Management Marketing Management Efficiency 71

Marketing Insider Group

JANUARY 7, 2025

For many organizations, outsourcing web development has become a go-to strategy to achieve high-quality results without the challenges of building an in-house team. When you outsource these jobs, you can tap into the expertise of seasoned professionals with access to cutting-edge technology and innovative solutions.

CMS Development 290

CMS Development Paid Search Agency Advertising Agencies Ad Agencies 290

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. Clear ownership is essential for getting things done efficiently and effectively. In most SaaS and B2B organizations, silos exist for practical reasons.

Organization 111

Organization Cross-Selling Top of Funnel Customer Satisfaction 111

Vision Edge Marketing

FEBRUARY 18, 2025

In addition to managing the construction load, Kelly recognized that long-term success required some internal changes. Embracing Change for Sustained Growth Those of you familiar with VisionEdge Marketing know we are avid fans of Peter Drucker and love his quote that the purpose of business is to create a customer. ” Kelly!

Lead Ranking 207

Lead Ranking Lead Scoring Work Management Ad Building 207

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Work Management 117

Work Management Marketing Management Marketing Automation Services CMS Development 117

Tomorrow People

AUGUST 20, 2024

Competing within an existing market is not always easy. Step 1: Identify who to benchmark against Before conducting a competitive analysis, you must first pick which organizations you’re going to focus on. Focus on those that directly impact your market positioning and sales pipeline potential.

Analysis 177

Analysis Effectiveness Work Management Marketing Management 177

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging.

Budget Programs 119

Budget Programs Enterprise Management Marketing Automation Services Work Management 119

Martech

AUGUST 23, 2024

This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success. After a few months of strong service, I encountered an issue with the vendor. I soon realized my level of satisfaction with the vendor’s service was dropping.

Customer Satisfaction 121

Customer Satisfaction Work Management Marketing Management Correlation 121

Salesforce Marketing Cloud

DECEMBER 18, 2024

Many field service operations are standing at a crossroads, staring down a future with artificial intelligence (AI). In fact, our research finds that 83% of decision makers in the entire service industry are planning on increasing AI investment over the next year. Is your field service operation ready to join them?

Work Management 94

Work Management Service Knowledge Base Automation 94

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. The list just goes on.

Social Media 118

Social Media Work Management Marketing Management Product 118

Salesforce Marketing Cloud

MARCH 5, 2025

For startups and small to medium-sized businesses (SMBs) , the challenge often lies in managing those relationships efficiently as the company grows. Enter the customer relationship management (CRM) manager a professional dedicated to ensuring your CRM strategy and tools work effectively to support your business goals.

Work Management 92

Work Management Marketing Management Startups Marketing AI 92

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

Planning 317

Planning Event Marketing Marketing Plans Work Management 317

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Isolated genAI solutions (indie tools). These tools address specific marketing challenges, such as content creation or chatbots. Disruptors. Scalability.

Lead Scoring 126

Lead Scoring Lead Ranking Marketing Automation Services Work Management 126

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114