SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

PathFactory

MAY 11, 2022

Once your prospects convert to customers, do you immediately forget they exist and move onto the next lead? When prospects become customers, they embark on a new journey that differs from their lead journey. From lead scoring to customer scoring. So why score leads and customers the same?

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

SalesGrape

DECEMBER 3, 2023

Introduction: The Power of Telemarketing in Driving Business Growth Telemarketing has long been recognized as a powerful tool for businesses to generate leads, increase sales, and fuel growth. Agents should be trained to listen attentively to prospects’ needs and pain points, allowing them to offer relevant solutions.

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Only B2B

JUNE 19, 2023

In the current highly competitive business environment, generating high-quality leads and expediting the sales journey is of utmost importance. BANT qualification, a well-established approach in lead assessment, has revolutionized the game by offering a framework to evaluate prospects and identify sales-ready leads.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Oktopost

DECEMBER 20, 2023

AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. But don’t worry, the rise of AI in B2B sales will not replace you. AI can simply empower you with extra help to reach your sales quota.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

InsightSquared

FEBRUARY 19, 2019

For a crew to win a race, there are key variables that will lead them to be the fastest boat on the water: the best equipment, the cleanest technique, the best crew cohesion, and high mental determination to name a few. Similarly, key components factor into one phenomenon that can show the health of your overall sales process.

Sales Cycle 242

Sales Cycle Sales Qualified Leads Top of Funnel Aggregators 242

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. Overhyped case studies from huge firms that might raise sales.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

ViewPoint

MAY 23, 2018

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. Successful lead generation—inbound and outbound—requires nurturing. More reasons nurturing matters.

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Scoring Lead Ranking 149

Salesforce Marketing Cloud

DECEMBER 12, 2023

“The best leaders prioritize values that center around their customers, and they consistently communicate and act from that customer-obsessed foundation, empowering all employees to do the same.” However, building customer obsession into your organizational culture requires more than a token training session.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Engagio

JULY 27, 2021

This allows your B2B teams to better understand where their prospects are in the sales cycle and helps you develop key relationships with those accounts. Since the cloud model is cost-effective and highly accessible, it has been one of the leading catalysts of predictive analytics all by itself. Sales cycle turbo boost.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Lead Forensics

APRIL 2, 2024

Response: Acknowledge the concern and focus on value. Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Then, highlight how your product offers unique features, superior customer service, or better value for their specific needs.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Vidyard

MARCH 15, 2022

In this guide, we’ll provide actionable tips for using video to lead your team. Training: How to use video to help your team constantly learn and improve. Top 10 Enterprise Sales Tools 2.1 LinkedIn Sales Navigator 2.3 Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

Seismic

NOVEMBER 16, 2023

This year, organizations have had to navigate a tricky sales environment. Buyer needs have changed, budgets are tight, and sales cycles are longer and more complicated than ever. In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible.

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

Sana Commerce

SEPTEMBER 15, 2023

Learn more about setting SMART goals for your business, and how they can help drive sales efficiency for your team. Tip #2: Establish your target audience Understanding your target audience is essential for effective sales. Equip them with the skills and knowledge they need to be efficient champions of your brand.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Only B2B

FEBRUARY 24, 2023

Moreover, if not done correctly, it can lead to low-quality leads, missed opportunities, and wasted resources. This can increase their overall efficiency and productivity. Better Results: Outsourcing B2B appointment setting requirements can lead to better results.

Work Management 118

Work Management Marketing Management Telemarketing Paid Search Agency 118

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This is crucial as it provides a clear, company-specific roadmap, ensuring all team members follow a consistent, effective sales strategy. Here’s what a playbook brings to the table: • Assists with training for new reps: Your playbook becomes a time-saving tool in onboarding new team members.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

ANNUITAS

NOVEMBER 15, 2021

1: Hire and train more inside sales. With the sudden shift to remote work at the start of COVID-19, a significant portion of sales leaders were forced to adapt their team dynamic by transitioning their field reps to inside sales—or furloughing them all together. Inside sales provides: ? Faster time to qualify.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Salesforce Marketing Cloud

JULY 28, 2022

To ensure your company is recession ready, develop a game plan for your sales organization that focuses on investments in tools, training, and effective sales tactics. Here are detailed tips to guard against recession chaos, curated from sales experts who’ve been there: 1. Refocus on delivering value, not hitting quotas.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Accuracy: Analyzes large datasets with precision, leading to targeted segmentation.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Seismic

FEBRUARY 22, 2024

As we developed the content for this signature session of our Enablement Foundations track at Shift , I found myself immediately overwhelmed with questions: Who is this training for? Uncovering these core issues helps identify a path to value. What does it mean to measure success? Align the biggest efforts with the biggest returns.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Lead Forensics

DECEMBER 13, 2023

At its core, Marketing Software ROI is a calculation that measures the value gained from your investment in marketing technology. The benefits can be direct, such as increased sales or improved conversion rates, or indirect, like enhanced customer experience or brand loyalty.

Work Management 52

Work Management Marketing Management ROI Software 52

Lead Forensics

APRIL 2, 2024

Response: Acknowledge the concern and focus on value. Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Then, highlight how your product offers unique features, superior customer service, or better value for their specific needs.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Velocity Partners

APRIL 9, 2024

The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong. Fatigue, a dry hacking cough and s**t-talk When the B2B sales and marketing relationship is unwell, you’ll see some very clear symptoms. 60-70% of your content is never used because Sales doesn’t see the relevance.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

SmartBug Media

MARCH 13, 2024

Winning compensation plans are agile, reflect the values and personalities of your team, and have the features to motivate the sales team, enhance lead quality, and, ultimately, attract new business. For example, recognize and reward successful lead generation initiatives that involve collaboration between sales and marketing.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Martech

FEBRUARY 9, 2022

Is lead scoring a crucial part of your marketing process? Do you want to improve the quality of leads handed off by marketing to sales? Or increase revenue by increasing conversion at key stages in the buying cycle? Or do you want to reach the growing portion of your leads that are mobile users?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Is lead scoring a crucial part of your marketing process? What are our goals?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Vidyard

MARCH 15, 2022

In this guide, we’ll provide actionable tips for using video to lead your team. Training: How to use video to help your team constantly learn and improve. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Download Guide Contents 1.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

MARCH 15, 2022

In this guide, we’ll provide actionable tips for using video to lead your team. Training: How to use video to help your team constantly learn and improve. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Download Guide Contents 1.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Rev

MARCH 22, 2023

Because for the B2B businesses that have a RevOps team, recent reports show they’ve benefited from a 100-200% increase in digital marketing ROI, a 10-20% increase in sales productivity and a 71% improvement in stock performance. In this case, you’ve come to the right place! What do RevOps teams do?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Seismic

DECEMBER 13, 2023

Accelerates the sales process: Well-crafted content addresses pain points efficiently, expediting the sales cycle, enhancing customer satisfaction, and boosting revenue. Ensure there’s up-to-date training and onboarding Top-notch onboarding and training are table stakes for great enablement programs.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Seismic

NOVEMBER 2, 2023

Other examples of how AI can improve your existing enablement technology include: Sales process optimization: AI can analyze historical sales data to identify patterns and trends, helping your sales teams refine strategies and deliver a smoother and more efficient buying journey for customers.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Rev

MARCH 8, 2023

This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers. Without an efficient revenue generation process, your business may fail to attract and retain new customers. Which teams are responsible for revenue generation activities?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Valasys

MARCH 10, 2023

Selected organizations have reported a revenue boost of 451% in acquiring qualified leads by leveraging Sales Automation tools & techniques. At the same time, others are reporting increased engagement and improved sales. On top of that, many have reported that they have achieved 100% marketing and sales alignment.

Top of Funnel 52

Top of Funnel Automation Trends Marketing AI 52

Lead Forensics

MARCH 21, 2024

Consider incorporating personalized shout-outs or small rewards to make each win feel special and valued. Celebrating successes not only motivates individual team members but also fosters a culture of achievement and recognition within the entire sales organization. Ready to uncover hidden opportunities and supercharge your sales?

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Rev

MAY 3, 2023

Our research at Rev shows that up to 66% of the leads sourced through traditional prospecting practices sit dormant, due largely to the fact that many of them shouldn’t have entered your funnel to begin with. Developing a high-quality, high-efficiency pipeline starts with improving the fitness of your prospects—and your aim in targeting them.

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78