MKT1

NOVEMBER 18, 2021

To build a successful marketing function you need to produce great fuel and craft a well-running engine. This analogy is the simplest way I’ve found to throw away the marketing jargon, ever-changing marketing job titles, and complicated frameworks and explain the mix of things you need to create an efficient marketing function.

Efficiency 52

Efficiency Planning Ad Building Enterprise Management 52

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Best of all, email marketing is affordable. Plus it’s very cost effective.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1 ’s content.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

New North

AUGUST 22, 2023

Your small, scrappy marketing team is talented, but they can’t do everything. Depending on what skill sets you have in-house, it might make sense to lean on an inbound marketing agency to help generate opportunities for your sales team. But how do you pick the best one? But what exactly do they prioritize?

Advertising Agencies 52

Advertising Agencies Inbound Marketing Marketing Agencies 1 Paid Search Agency 52

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. With the sector enjoying rapid growth, there are plenty of opportunities out there.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

ClickZ

FEBRUARY 27, 2020

Ingesting and processing all the first-party data from brands layered on top of the existing rich user data enables media partners to perform sophisticated modeling and analysis with machine learning that wasn’t possible even a few years ago. This results in better targeting with new insights and data analysis. Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Good news: This is basically our full-time job at MKT1. Because of this, we see more GTM tech than the average human.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

MKT1

OCTOBER 27, 2022

Marketing gets a bad rap. Many founders, sales leaders, product leaders, and even marketers themselves think B2B marketing teams are just a service organization to sales—marketing only exists to generate leads this quarter. And that’s partially because it’s incredibly misunderstood.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

Metadata

APRIL 25, 2023

We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. To help demand gen marketers feel more confident about buying Metadata before the DocuSign email comes through. You just can’t do that natively in ad channels.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

MKT1

JUNE 16, 2022

So, you probably have too many SDRs and not enough marketers. While this post may be slightly one-sided because I am a marketer, I feel strongly that having a large SDR team and a small marketing team is a highly ineffective way to build a B2B business. Marketers improve the efficiency of your SDRs.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Sales Qualified Leads Planning 52

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank. We’re in the era of efficiency. Mark Zuckerberg even called 2023 the “ year of efficiency.” Let’s turn that around.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Parse.ly

OCTOBER 7, 2021

You know your content is crucial to driving revenue but does the rest of your organization? Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can we use content to remove friction from our customers’ buying process?

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Outgrow

JUNE 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! The future of media companies. The future of media companies. The 3 types of community-led growth and what most people get wrong about it. About our host: .

Paid Content 52

Paid Content Communities Work Management Product 52

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. Register here. Apply here.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

accelerate agency

SEPTEMBER 14, 2020

Traditionally, an e-com or financial site will use multiple platforms to document and detail financial reporting, inventory management and media spend – however we consolidated this under one roof through the ‘Best’ use of data. The building society wanted to expand their marketing share by attracting: .

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

Product 52

Product Lead Ranking A/B testing Sample 52

Hubspot

NOVEMBER 5, 2014

It''s time to start hiring and building your marketing team. While there are many moving parts when it comes to executing a high-growth marketing operation, the people on your team should be high on your list of priorities. Congratulations on that budget approval! I have seen a lot of processes fail and a lot succeed.

Growth Marketing 28

Growth Marketing Peer-to-peer Ad Building Planning 28

ClickZ

MAY 28, 2020

Every growth team is racing to discover approaches to marketing that will give them the competitive edge to driving growth and hitting their success metrics. These days, that means growth teams are leveraging artificial intelligence (AI) to help them innovate in ways that would have been impossible just a few years ago.

Marketing AI 82

Marketing AI Peer-to-peer Allocation Acquisitions 82

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Outreach

JULY 22, 2019

And — as demonstrated by Senior AE Rebecca Feiten — you can turbo-charge your follow-ups just by adding a simple recap. Jesus Requena, Director of Growth Marketing at Unity Technologies. Going on company-paid five-star vacations year after year. How to Personalize Email Sequences at Scale. Ahh, emails.

Response Rate 65

Response Rate Enterprise Management CAN-SPAM Sales Cycle 65

Hinge Marketing

JUNE 24, 2019

Time and Materials Pricing involves calculating the cost of the labor (time) and other expenses (materials) and adding a markup to cover overhead and profit. A firm may choose to be at the low end of the market to gain a pricing advantage or at the high end of the market (premium pricing) to capture the value of their brand or reputation.

Pricing 92

Pricing Price Lead Ranking Work Management 92

MKT1

NOVEMBER 16, 2023

” “We’re only doing paid search. These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. This is part 2 of 3 of my growth marketing strategy series Y ou may remember last month that this was going to be a 2 part series, but I changed my mind.

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

ClickZ

MARCH 9, 2023

Figuring out how much influence these channels have, especially when it comes to impressions, is quite a challenge for marketers. In the early stages of D2C ecommerce, having sufficient ad dollars and the appropriate creative was enough to drive growth This was due to minimal competition and low cost-per-acquisition (CPA) on Facebook.

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

Optinmonster

FEBRUARY 27, 2024

Are you looking for quick and efficient ways to grow your business? Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. What Are Growth Hacking Tools?

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Hubspot

APRIL 23, 2020

Now that we know why you should use a payment processing software, let's look at the fees you can't avoid, the ways you can receive online payments, and the most efficient ways businesses of all sizes handle invoicing and online payments. Google Pay, Venmo, and PayPal also have mobile apps with a decent market share. Due Payments.

Marketing Management 92

Marketing Management Mobile Marketing Pricing Price 92

accelerate agency

DECEMBER 11, 2022

The Software as a Service (SaaS) market is a vibrant and growing sector. If your C-suite has decided on X% business growth or $Y million in sales in the coming financial year, then it is your sales (and marketing) teams that you rely on to deliver those strategic targets. In 2021, it is expected to reach a value of $145.5

Planning 52

Planning Top of Funnel Practices Enterprise Management 52

accelerate agency

DECEMBER 11, 2022

The Software as a Service (SaaS) market is a vibrant and growing sector. If your C-suite has decided on X% business growth or $Y million in sales in the coming financial year, then it is your sales (and marketing) teams that you rely on to deliver those strategic targets. In 2021, it is expected to reach a value of $145.5

Planning 52

Planning Top of Funnel Practices Enterprise Management 52