Mon.May 29, 2023

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11 realizations from testing Search Generative Experience

Kevin Indig

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. It's all about ensuring your clients understand the value of your SEO efforts. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. That's where SEOmonitor comes in. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal.

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7 Common Google Analytics 4 Configuration Mistakes To Avoid via @sejournal, @vahandev

Search Engine Journal

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal.

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Sales Pipeline Radio, Episode 338: Q & A with Spencer Wixom

Heinz Marketing

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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How To Focus On What Matters In SEO As AI Accelerates Rapid Change via @sejournal, @coreydmorris

Search Engine Journal

AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today. The post How To Focus On What Matters In SEO As AI Accelerates Rapid Change appeared first on Search Engine Journal.

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Maximize Your B2B Lead Generation Results!

Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

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20+ Blogging Tools to Improve Your Workflow

Ahrefs

But there are a lot of tools out there—and not all of them are worth it. Well, I’ve been blogging for over a decade and have used hundreds of tools in that time.

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8 Reasons Your Business Needs Professional Web Development Services

ATAK Interactive

In today's digital age, having a strong online presence is essential for any business to thrive. A website is a powerful tool that can help you reach your target audience and achieve your business goals. However, not all websites are created equal, and that's where professional web development services come in. In this article, we'll explore the top 8 reasons why your business needs professional web development services.

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5 Ways to Elevate Your Email Marketing With Social Media Data

SendGrid

Learn the top ways you can use your social media data to enhance your email marketing campaigns and better engage your subscribers. The post 5 Ways to Elevate Your Email Marketing With Social Media Data appeared first on SendGrid.

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How will Google Analytics 4 affect your funnel?

FunnelEnvy

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Most business and marketing tools incorporate Google Analytics.

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Unveiling the Power of Outsourced SDR Teams: Do You Truly Need Them?

Only B2B

In the fast-paced world of business, where competition is fierce and customer acquisition is paramount, companies are constantly seeking innovative solutions to maximize their sales potential. One such solution that has gained considerable traction in recent years is outsourcing the Sales Development Representative (SDR) function. But is this approach truly necessary for your business?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Sales Pipeline Radio, Episode 338: Q & A with Spencer Wixom

Heinz Marketing

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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7 Ways Digital Marketing Agencies Can Use OptinMonster to Increase Revenue

Optinmonster

Do you want your digital marketing agency to earn more revenue? The digital marketing landscape is always changing and getting more competitive every day. Your agency needs to be creative and efficient in order to stand out. Fortunately, OptinMonster can be your competitive edge. In this article, we’ll go over 7 ways that you can use OptinMonster to give your digital marketing agency a boost in the marketplace.

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What is a Content Hub and How to Leverage the Hub and Spoke Model

Method and Metric

Are you looking to enhance your business's online visibility and drive more traffic to your website? Setting up and leveraging a hub and spoke content hub is a powerful strategy to boost your SEO efforts.

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Marketing research: where and how should you integrate it?

Exo B2B

Artificial intelligence (AI) has been the talk of the town in recent weeks. Revolution in the making, Egyptian plague, blessing, coming plague… I’ll stop here! Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. Start by mapping out your marketing processes. As I wrote in my previous post “What is B2B marketing automation?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Sales Pipeline Radio, Episode 338: Q & A with Spencer Wixom

Heinz Marketing

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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4 Best Practices to Supercharge Your Sales With Wholesale Industry Email Marketing

Fount Media

The B2B wholesale industry is a vast and diverse marketplace, encompassing everything from agricultural products to electronics, office supplies, and even industrial equipment. It plays a crucial role in connecting manufacturers, distributors, and retailers, providing them with access to the products they need to run their businesses. Be it automotive, The post 4 Best Practices to Supercharge Your Sales With Wholesale Industry Email Marketing appeared first on Business Mailing Lists | Technology

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Augment 80% of Your SEO Tactics with AI. Here’s How We Did It.

Directive Agency

Looking for ways to boost your SEO performance with AI? At Directive, we’ve tested a variety of AI tools and techniques, pushing the boundaries to analyze and optimize data at an extraordinary scale. The outcome? 4 exceptional use-cases that have taken 80% of our SEO tactics to new heights. By integrating AI into SEO, we empower our clients with personalized and impactful strategies that drive revenue growth, while liberating our team to focus on strategic development and innovative proble

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How to Create Marketing Personas in 2023

ClearVoice

IT Helpdesk Specialist, John. Virtual Assistant, Annette. Sales Manager, Sally. Marketing Manager, Mark. There’s a good chance you’ve heard of them. They’re called marketing personas. Although they’re not actual people. They’re based on real-life customers. Today’s marketers can’t live without them. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Top 7 HR Software for Small Business Pick in 2023!

Fount Media

As a small business owner, it can be tempting to overlook the importance of HR management. However, even with a small team, HR responsibilities can quickly become time-consuming and complex. Fortunately, HR software provides an efficient and cost-effective solution for small businesses. By automating key tasks and streamlining HR processes, The post Top 7 HR Software for Small Business Pick in 2023!

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How AI-Human Collaboration Skyrocketed 4 Real Campaigns

Albert

ChatGPT, Dall-E… AI is making a lot of global noise, especially taking over the advertising and marketing industry with great hopes of making it better. At Albert, we believe that AI isn’t about fully replacing us humans. Instead, it’s about empowering marketers with tools that help with some of our tasks, and free us to […] The post How AI-Human Collaboration Skyrocketed 4 Real Campaigns appeared first on Albert.

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Automate Your Busywork: Unlocking the Power of Workflows

Hubspot

Your to-do list is surprisingly misleading. Here’s why. A colleague and I were recently planning a work trip. For transportation, there were two options: a flight or a train ride. The flight was two hours and the train ride, four. Deciding based on practicality, rather than train nostalgia, most people would choose the airplane. But then again, there are significantly fewer steps to the train ride.

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? This guide is for you. International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The EVE Framework of Content-Led Link-Building

Animalz blog

A post-ChatGPT world will be awash with copycat content. And backlinks (and other off-page ranking factors) may become even more important for Google as a means to differentiate between similar content. Adapting to this dynamic will be a top priority for businesses. But getting backlinks is hard. Outreach specialists cost money, while link placement rates are ever lower.

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How to Increase Website Traffic for SaaS Companies

Single Grain

If you’re struggling to boost organic traffic for your SaaS website, you’re not alone. The fierce competition in the SaaS industry can make it challenging to stand out and attract the right audience. But fear not, we have gathered tried-and-tested strategies on how to increase website traffic for SaaS companies to help you gain a competitive edge, drive sustainable traffic and, ultimately, increase your customer base.