Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. It's all about ensuring your clients understand the value of your SEO efforts. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. That's where SEOmonitor comes in. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal.

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Lead Ranking Generation Lead Scoring Forecasting 139

Search Engine Journal

MAY 29, 2023

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal.

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Analytics Google Leads Lead 125

Ahrefs

MAY 29, 2023

But there are a lot of tools out there—and not all of them are worth it. Well, I’ve been blogging for over a decade and have used hundreds of tools in that time.

Tools 109

Tools Content Marketing Content Marketing 109

Search Engine Journal

MAY 29, 2023

AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today. The post How To Focus On What Matters In SEO As AI Accelerates Rapid Change appeared first on Search Engine Journal.

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Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Account Based Marketing

Benchmark Email

MAY 29, 2023

It would be impossible for your business to operate without members of staff who carry out the critical tasks that keep the business going. Recognizing the hard work that your employees put into your business is one of the quickest and most efficient methods to make them know how much you appreciate them, which can… The post How to Reward Employees Without Breaking the Bank appeared first on Benchmark Email.

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Advertising Benchmark Efficiency Business Small Business Marketing 97

ATAK Interactive

MAY 29, 2023

In today's digital age, having a strong online presence is essential for any business to thrive. A website is a powerful tool that can help you reach your target audience and achieve your business goals. However, not all websites are created equal, and that's where professional web development services come in. In this article, we'll explore the top 8 reasons why your business needs professional web development services.

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Service Business Marketing Websites Tools 78

SendGrid

MAY 29, 2023

Learn the top ways you can use your social media data to enhance your email marketing campaigns and better engage your subscribers. The post 5 Ways to Elevate Your Email Marketing With Social Media Data appeared first on SendGrid.

Social Media 79

Social Media Email Marketing Social Marketing Media 79

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Most business and marketing tools incorporate Google Analytics.

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Marketing Analytics Tools Top of Funnel Analytics Google 76

Only B2B

MAY 29, 2023

In the fast-paced world of business, where competition is fierce and customer acquisition is paramount, companies are constantly seeking innovative solutions to maximize their sales potential. One such solution that has gained considerable traction in recent years is outsourcing the Sales Development Representative (SDR) function. But is this approach truly necessary for your business?

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Allocation Paid Search Agency Sales Qualified Leads B2B Sales 62

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Ideal Customer Profiles Enterprise Management Gartner B2B Sales 62

Optinmonster

MAY 29, 2023

Do you want your digital marketing agency to earn more revenue? The digital marketing landscape is always changing and getting more competitive every day. Your agency needs to be creative and efficient in order to stand out. Fortunately, OptinMonster can be your competitive edge. In this article, we’ll go over 7 ways that you can use OptinMonster to give your digital marketing agency a boost in the marketplace.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies Work Management 59

Method and Metric

MAY 29, 2023

Are you looking to enhance your business's online visibility and drive more traffic to your website? Setting up and leveraging a hub and spoke content hub is a powerful strategy to boost your SEO efforts.

Content 59

Content SEO Traffic Marketing Websites 59

Exo B2B

MAY 29, 2023

Artificial intelligence (AI) has been the talk of the town in recent weeks. Revolution in the making, Egyptian plague, blessing, coming plague… I’ll stop here! Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. Start by mapping out your marketing processes. As I wrote in my previous post “What is B2B marketing automation?

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Marketing AI Research Planning Customer Satisfaction 52

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Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

Lead Generation

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Lusha

MAY 29, 2023

We all know how tiresome it can be to move prospects through the sales funnel. That’s why more and more salespeople are turning to intent data providers. Instead of having to force your way through a prospect’s doors, intent data can open them for you. Intent data is an empowering tool not only to help you find the right prospects, but also to gain insight into where their head is at so you’re more likely to address their needs.

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Intent Data Intent Ideal Customer Profiles Lead Ranking 52

Fount Media

MAY 29, 2023

The B2B wholesale industry is a vast and diverse marketplace, encompassing everything from agricultural products to electronics, office supplies, and even industrial equipment. It plays a crucial role in connecting manufacturers, distributors, and retailers, providing them with access to the products they need to run their businesses. Be it automotive, The post 4 Best Practices to Supercharge Your Sales With Wholesale Industry Email Marketing appeared first on Business Mailing Lists | Technology

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Email Marketing Practices Best Practices B2B Sales 52

Directive Agency

MAY 29, 2023

Looking for ways to boost your SEO performance with AI? At Directive, we’ve tested a variety of AI tools and techniques, pushing the boundaries to analyze and optimize data at an extraordinary scale. The outcome? 4 exceptional use-cases that have taken 80% of our SEO tactics to new heights. By integrating AI into SEO, we empower our clients with personalized and impactful strategies that drive revenue growth, while liberating our team to focus on strategic development and innovative proble

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Tactics SEO Ideal Customer Profiles Lead Ranking 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

ClearVoice

MAY 29, 2023

IT Helpdesk Specialist, John. Virtual Assistant, Annette. Sales Manager, Sally. Marketing Manager, Mark. There’s a good chance you’ve heard of them. They’re called marketing personas. Although they’re not actual people. They’re based on real-life customers. Today’s marketers can’t live without them. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023.

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Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Fount Media

MAY 29, 2023

As a small business owner, it can be tempting to overlook the importance of HR management. However, even with a small team, HR responsibilities can quickly become time-consuming and complex. Fortunately, HR software provides an efficient and cost-effective solution for small businesses. By automating key tasks and streamlining HR processes, The post Top 7 HR Software for Small Business Pick in 2023!

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Small Business Marketing Marketing Management Software Business 52

Albert

MAY 29, 2023

ChatGPT, Dall-E… AI is making a lot of global noise, especially taking over the advertising and marketing industry with great hopes of making it better. At Albert, we believe that AI isn’t about fully replacing us humans. Instead, it’s about empowering marketers with tools that help with some of our tasks, and free us to […] The post How AI-Human Collaboration Skyrocketed 4 Real Campaigns appeared first on Albert.

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Campaigns Advertisements Advertising Tools 52

Hubspot

MAY 29, 2023

Your to-do list is surprisingly misleading. Here’s why. A colleague and I were recently planning a work trip. For transportation, there were two options: a flight or a train ride. The flight was two hours and the train ride, four. Deciding based on practicality, rather than train nostalgia, most people would choose the airplane. But then again, there are significantly fewer steps to the train ride.

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Automation Trigger Marketing Marketing Automation Services Training 77

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? This guide is for you. International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages.

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Paid Content PPC Paid Search Agency Budget Programs 52

Animalz blog

MAY 29, 2023

A post-ChatGPT world will be awash with copycat content. And backlinks (and other off-page ranking factors) may become even more important for Google as a means to differentiate between similar content. Adapting to this dynamic will be a top priority for businesses. But getting backlinks is hard. Outreach specialists cost money, while link placement rates are ever lower.

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Link Building Ad Building Marketing AI Paid Search Agency 117

Single Grain

MAY 29, 2023

If you’re struggling to boost organic traffic for your SaaS website, you’re not alone. The fierce competition in the SaaS industry can make it challenging to stand out and attract the right audience. But fear not, we have gathered tried-and-tested strategies on how to increase website traffic for SaaS companies to help you gain a competitive edge, drive sustainable traffic and, ultimately, increase your customer base.

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Paid Content Paid Search Agency Traffic Marketing Websites 52