Remove Domain Remove SERP Remove Traffic Remove Wikipedia
article thumbnail

Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. What is domain authority?

Domain 78
article thumbnail

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it.

SEO 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Choose Keywords That Rank #1 on Google

ClearVoice

Want to direct more traffic toward your website? While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. Both of these factors lower the keyword’s number of searches and attract more relevant traffic to your website.

article thumbnail

Google Algorithm Update: Top Takeaways from May 2022 Core Update

Conductor

By now, you are likely seeing changes in traffic, rankings, and featured result type winners—to name a few. If you saw traffic drops around late June or early July don’t stress. This is important because, during the update, many of the domains that lost market share and rank were Wikipedia and dictionary-type websites.

Google 111
article thumbnail

Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Moz

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. The re-training set.

SERP 75
article thumbnail

What is SEO in marketing?

Scoop.it

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Image packs happen to be another valuable piece of real-estate on SERP. Local Packs.

SEO 52
article thumbnail

Optimizing for Bing & DuckDuckGo

Method and Metric

Similar to Google’s Search Console, Bing has a free service called Bing Webmaster Tools , which offers a variety of services including SEO analysis, Page Traffic Report, a Mobile Friendliness Tool, and an area to submit sitemaps. Domain age is more important to Bing than Google – the older the site that’s linking to yours, the better.