Domain, subdomain or subdirectory: which is better for your website?

RockContent

At this point, it is common to search for a domain, subdomain, and subdirectories. Then, if you have questions about what is better for your blog’s SEO — the use of a domain, subdomain, or subdirectory —, read on to find out: What is a domain? What is a domain?

Domain 170

Big Ops: Converging Digital Ops Domains and Toolsets

chiefmartech

The past decade has seen the rise of DevOps — “a set of practices that combines software development (Dev) and IT operations (Ops).” But there was also substance to these shifts, as these rechristened ops teams embraced a new generation of technologies and practices.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say? Number of links.

SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. What Is Internal Linking? Internal linking refers to hyperlinks on a web page that point to another web page on the same domain.

Link Building Basics: Tracking Results

Biznology

Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. In this final post we will discuss one of the most crucial portions of link building – tracking results. Link building is an ongoing and long-term strategy. Link types. Type of link attempted. Domain name.

What Is Second Tier Link Building?

seo.co

First Tier Links vs. Second Tier Links. + The Two Types of Second Tier Links. + Why Use Second Tier Link Building? Best Practices for Second Tier Link Building. But what exactly are second tier links? What is the value in second tier link building?

Expert Answers to 10 Tough SEO Questions

Webbiquity

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to.

Detecting Link Manipulation and Spam with Domain Authority

Moz

It is one thing to collect all the backlinks for a site, even a large site, and judge every individual link for source type, quality, anchor text, etc. But how do you do this for 30 trillion links every single day? Since the launch of Link Explorer and my residency here at Moz, I have had the luxury of far less filtered data, giving me a far deeper, clearer picture of the tools available to backlink index maintainers to identify and counter manipulation. Posted by rjonesx.

Reasons to Diversify Your Link Portfolio

seo.co

What Does it Mean to Diversify Your Link Portfolio? + How to Diversify Your Link Portfolio. Link building is part science and part art. Link building also has a creative side to it. In many ways, link building is a lot like investing in the stock market.

Link 60

Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Content marketing can certainly complement link building, but content marketing does NOT replace link building. Link earning is a fallacy.

Five Essential SEO Tips for Your Domain Name

Aberdeen

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. Today, we’re going to talk about how to make the right choice and select a domain that’s not only SEO-friendly, but also highly marketable. Forgetting about SEO for a second, domain names that are easy to remember have a lasting influence on how people perceive your site. Some advice to remember: Keep your domain name under fifteen characters.

The Top 10 Best Practices To Organically Boost Your Content on Bing

Webbiquity

When other credible websites link back to your website, this also makes it more likely Bing will fully index your site. Hence, making it a practice to update older articles and content pieces, so they have the latest news, trends and studies, is a healthy practice.

Why haven’t you secured a ton of domain names?

Biznology

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. One domain’s good enough, right? Maybe my megaphone isn’t big or loud enough but folks are still wandering around with maybe one domain name. Sometimes this domain name is their name; other times, it’s something cute or branded.

Domain 170

Steps to a Better Link Portfolio

Biznology

For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help. In fact, it could hurt your SEO link building efforts. Generate a Link Report. Using Google Webmaster Tools or a paid backlink reporting tool, generate a report of all of your inbound links.

Link 162

IP Reputation and Domain Reputation

Marketing Action

Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. The creators of these tools have broken down email reputation into two important subcategories, IP reputation and domain reputation. Domain Reputation. Domain reputation is a newer assessment technology. These both help establish identifiers for your sending domain.

Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. Just as a hot goalie is key to winning a Stanley Cup, stellar content is the backbone of a championship link-building strategy. Follow the five steps below and your link building strategy will be poised for a long postseason run.

PR Link Earning Best Practices for Search Engine Optimization

Fathom

Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. With Google’s focus on prioritizing high-quality content that engages users, link earning is more crucial to your business than ever before. This blog will cover some best practices you should consider when looking for fresh ways to boost your search engine optimization (SEO) and marketing performance.

Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. The search engine uses your domain authority to make sure you can provide the highest-quality content about your specific subject matter. What is domain authority? Audit your link profile.

The Definitive Guide to Link Profile Analysis

seo.co

What Is Link Profile Analysis? Where to Analyze Your Link Profile. + The Ideal Link Profile. Link Profile Monitoring Habits. Making Actionable Changes to Your Link Building Strategy. By now, you likely know about the important role that links play in search engine optimization (SEO). It’s why no SEO strategy is complete without some kind of link building strategy. What Is Link Profile Analysis? Where to Analyze Your Link Profile.

Linking Your Way to Success: Tips for More Effective Links & SEO

Launch Marketing

SEO may feel small in the grand scheme of the online universe, but when practiced and applied effectively, it can have a major impact on the reach and success of your content marketing. “It’s One of the smallest but most impactful places to improve your SEO is in your links. Links are a root of strong SEO because they establish credibility and authority. Classifying Links. Internal Links: Links on your website pages that link to other places on your website.

Link 48

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

The user experience that your website provides lays a solid foundation for future interactions, so ensuring an excellent UX/UI design and following the best practices when designing a SaaS website (like a visually appealing above-the-fold design with specific CTA copy ) are absolute essentials for a high-converting SaaS website: The design and development aspect will only be effective once the visitors actually discover your SaaS offering and land on your website.

Link 69

Internal Linking: How To

The Lead Agency

As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on. They are useful for your website for three main reasons: They help users navigate your site and establish a site hierarchy for content They spread ‘ link juice ’ around websites They increase a user’s time on page by directing them to other relevant content How are Internal Links Relevant? What are the Benefits of Internal Link Building?

Link 48

5 Ways to Improve Your SEO Without Building Links

Single Grain

When it comes to improving your website's SEO, most advice includes a call to focus on building links. What Is Link Building? When we talk about building links, we’re talking about inbound links — getting other people to link to your content. Other ways to build links include: Finding resource pages where your content fits and pitching it. Inbound links do still matter when it comes to SEO, but the current focus is on quality more than quantity.

Link 79

How to Use Domain Authority for SEO - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 I'm honored to be here today with Moz to talk about the new Domain Authority. I want to talk about how to use Domain Authority to do actual SEO. What is Domain Authority?

B2B Employee Advocacy Best Practices

Oktopost

And when dealing with branded content, make sure it aligns with the company’s agreed-upon voice and best practices, so advocates feel comfortable pushing it to their individual networks.” — Dan Hanna, Marketing Manager at Civis Analytics. Another best practice is segmenting advocacy content by topics. Some of them feel that social media is the domain of their kids using TikTok and Twitter. Table of Contents. What is Employee Advocacy. Why Employee Advocacy Matters for B2B.

23 Expert SEO Link Building Guides and Tools

Webbiquity

Unless you’ve been living under a rock (which would be an awkward and uncomfortable place from which to do search engine optimization work), you’re probably aware that the two most important things to know about link building in the post-Panda world are that 1) backlinks are still very important for ranking, and 2) traditional link-building methods (or at least many of them) are no longer effective. So what types of links should you avoid?

Anchor Text SEO: “How to” Guide for Anchor Text Use in Link Building

seo.co

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. On the HTML side of things, it looks like this: <a href=”[link] SEO agency</a> On the user-facing side of things, it looks like this: Best SEO agency. link].

5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Moz

Posted by Cyrus-Shepard Are you using internal links to their full potential? Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links? Internal Linking Best Practices. I'm Cyrus Shepard, and today we are talking about internal links. I love internal links. Make every link unique.

The Economics of Link Building

Moz

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Remember the link building rates that I’ve just named? Paid links.

IP Reputation and Domain Reputation

Marketing Action

Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. The creators of these tools have broken down email reputation into two important subcategories, IP reputation and domain reputation. Domain Reputation. Domain reputation is a newer assessment technology. These both help establish identifiers for your sending domain.

3 Ways to Start Earning Links

Marketing Action

Do you know the real value of links today? Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. But how do you earn better links – and more of them? There are arguably hundreds of ways you can get started on earning more links today, but for simplicity’s sake, we’ve narrowed it down to our favorite three tactics. You can get good ideas by looking at your competitors and who links to them.

Link 70

3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot's Link-Building Expert

Hubspot

When high-authority sites link to your content, search engine algorithms take this into account when ranking your content on result pages. Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook. Link Building

Simple Link Building Tactics to Grow Brand Authority

Marketo

It is no secret that link building is one of the most challenging, yet most vital tactics in search engine optimization. Through basic crowdsourcing, Google can use website data (number of links pointing toward your website) to determine the viability and relevance of your website on certain topics. . So why is link building so difficult? The importance of link flow. Focus on unique referring domains. Why link flow is critical.

Deep Dive on SEO: How to Improve Your Domain Authority Score

ClearVoice

How powerful is your domain name? The overall power of your domain name is referred to as “domain authority.”. From Google’s perspective, domain authority is like your website’s reputation as a thought leader, and it depends on three general factors: size, age and popularity. These three factors indicate how well your domain is likely to rank when a search engine pulls it up among other results. How Google uses domain authority in SERP rankings.

Should You Be Using a Private Blog Network (PBN) for Link Building ?

seo.co

PBNs as Part of a Balanced Link Building Strategy. Expiring Domains and Broken Link Replacement. + In your years of practicing search engine optimization (SEO), you might have heard about the strategy of using private blog networks (PBNs). But what are these link building entities, exactly, and are they really worth the time and effort? To understand why this could be valuable, you have to understand the basics of link building. Use a diversity of links.

25 Lead Generation Best Practices For 2020

Unbound B2B

25 Lead Generation Best Practices For 2020. This metric lets you now whether your link building, social media and email marketing campaigns are successful. You can use a domain checker to establish domain authority of a guest site before you partner with them.

5 Link Shorteners to Try Besides Google URL Shortener

Hubspot

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. Needless to say, if your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face -- scroll past it. URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links.

URL 59