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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 192
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The importance of accurate keyword difficulty scores

ClickZ

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Whereas keywords with a higher KD score will typically have far more competition in search results, making it much harder to appear near the top of SERPs in the short term.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

By sticking to a solid long-term plan, Intermedia has made a major positive impact on both their business and audience. Best Link-Building: Orbit Media Orbit Media, a web design agency from Chicago, ranks competitively despite being a small business. Strategic link building. How, you ask?

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. This is called a link-building strategy. That’s roughly one link for every 200 words.

SEO 190
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How to Calculate Your SEO Share of Voice

SmartBug Media

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Pull 1st-page-ranking domains for each of these topics. That way, you are able to get a broader set of domains and topics.

SEO 96
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What Is Organic Traffic and How Does It Work?

seo.co

Position and Click-Through Rate (CTR). + Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). This will help you build authority for your website, and simultaneously allow you to target specific keywords and phrases. Link building and offsite content.

Traffic 109
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Google Dance: Maximizing Your SEO in Spite of Rankings Volatility

seo.co

In the SERPs (as well as in life), the only constant is change. When a new page is published, the algorithm will provide a friendly “test” for that page, driving it up in the SERPs, giving more exposure. As a rule, newer pages and domains tend to dance more widely and rank more erratically. Competitiveness.

SEO 72