Martech

JULY 15, 2024

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. How is tech debt impeding future work?

CMS Development 120

CMS Development Work Management Eye-Tracking Marketing Management 120

Martech

JUNE 24, 2025

Marketing technology is a team sport. Many project management and collaboration platforms — like Confluence — allow us to create lists of action items assigned to specific people with deadlines. Treat these logs as living, evolving documents. Common examples include: Business requirements documents (BRDs).

Marketing Automation Services 63

Marketing Automation Services Work Management Marketing Management Budget Programs 63

Marketing Insider Group

SEPTEMBER 22, 2020

Business leaders know they need to bring in new technology or train the team on an alternative way of working. This is what has been happening at the intersection between marketing operations and agility. Adopting Agile frameworks enables marketing teams to focus their effort on creating the right campaigns and messaging for customers.

Training 345

Training Allocation Work Management Customer Satisfaction 345

SalesGrape

SEPTEMBER 4, 2024

Outbound marketing, while a critical component of business growth, presents unique challenges when targeting large public sector organizations such as the National Health Service (NHS). For businesses looking to break into these markets, understanding and navigating these hurdles is crucial.

Work Management 76

Work Management Marketing Management Organization Paid Search Agency 76

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services. What does your email marketing service offer?

Email Marketing 312

Email Marketing Campaigns Opt-in Planning 312

Hinge Marketing

JANUARY 31, 2022

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. This strategy is called differentiated marketing. Differentiated Marketing Defined. They bill hourly for this service.

Differentiation 173

Differentiation Work Management Marketing Budget Marketing Management 173

Webbiquity

OCTOBER 20, 2020

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. But what’s the ideal process for creating this document? Audit Your Current Marketing Communication Plan. Identify Your Marketing Communication Plan Objectives.

Planning 251

Planning Ideal Customer Profiles SWOT Paid Search Agency 251

Martech

DECEMBER 20, 2024

These agents can do things like lead nurturing, sales coaching, and scheduling service engagements among other functions. It can also integrate with marketing automation platforms to trigger personalized email campaigns based on customer interactions. This ensures the agents follow instructions, stay factual and work quickly.

Features 108

Features Marketing Automation Services Enterprise Management Marketing Proposals 108

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. How does Agentforce work? The initial agents created with Agentforce include: Campaign Optimizer, which manages and executes full campaign lifecycles.

Marketing AI 128

Marketing AI Marketing Automation Services Enterprise Management Work Management 128

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Off-the-shelf doesn’t always work. For example, many online stores don’t provide all the variables necessary to manage subscriptions.

Work Management 116

Work Management Marketing Management Budget Programs Software 116

SEMrush

JUNE 18, 2025

Create free account Semrush Blog Marketing AI LLM Optimization (LLMO): Get AI to Talk About Your Brand Author: Rachel Handley 8 min read Jun 18, 2025 Contributor: Christine Skopec Table of contents Large language models (LLMs) are AI systems trained on vast amounts of written text to understand and generate human language.

Optimization 107

Optimization AIO Branding Brand Identity 107

Act-On

OCTOBER 6, 2023

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Let’s go!

SMS 244

SMS Advertising Mediums Work Management Marketing Management 244

Ivan Guzenko - Forbes

JUNE 10, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program 2025 Best-In-State (..)

Enterprise Management 65

Enterprise Management Digital Asset Management Work Management Budget Programs 65

Martech

JANUARY 8, 2025

Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process. Its critical to monitor these friction points and offer proven time-saving solutions. Marketers can step in by making sure your team is equipped with the right tools and knows how to use them.

Enterprise Management 125

Enterprise Management Marketing Prospects Work Management CRM 125

Tomorrow People

DECEMBER 13, 2018

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. Much of our focus is on creating the right content to appeal to our B2B customers , but the tips here will be applicable to nearly every marketer.

Work Management 179

Work Management Marketing Management Service Trends 179

SocialPilot

APRIL 10, 2025

Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. While Trustpilot is a well-known player in the review management space, its not without its drawbacks. They don’t let you take to anyone in customer service.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Efficiency 73

Vision Edge Marketing

OCTOBER 20, 2020

Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” As a supplier or partner you carefully develop new products/services with what we value as your driving factors. Work to understand how customers move through THEIR journey to purchase.

Lead Ranking 264

Lead Ranking Marketing Qualified Leads Organization Lead Scoring 264

Salesforce Marketing Cloud

MARCH 20, 2025

Instead of investing in heavy hardware, you want a one-stop solution for your business — anywhere you are. What you’ll learn: What is cloud computing technology and how does it work? Users typically pay only for the services they use as business changes. But this doesn’t mean it’s costly.

Work Management 81

Work Management Marketing Automation Services Marketing Management Marketing AI 81

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. DAM software systems act as a single source of truth (SSOT) by centralizing your digital assets, making it easy to share them with others.

Digital Asset Management 73

Digital Asset Management Enterprise Management Work Management Marketing Management 73

Martech

DECEMBER 20, 2024

Experimenting on our own with technologies like AI can shift your mindset and help you work through the trough of disillusionment that accompanies much-hyped technologies, while also driving more value for your customers. The pressures of managing day-to-day projects meant established patterns for managing martech had set in.

Marketing AI 102

Marketing AI Allocation Peer-to-peer Thought Leadership 102

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. This is a lesson we have learned after many years of working across these fields.

Work Management 125

Work Management Planning Marketing Budget Marketing Management 125

Salesforce Marketing Cloud

FEBRUARY 7, 2025

Both make your work processes more efficient, allowing your teams to reach new levels of productivity. Flow Solutions You can build and improve your existing workflows with AppExchanges Flow solutions. Managers can easily assign new members to teams and distribute leads.

Work Management 52

Work Management Product Marketing Management SMS 52

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE. Webexpenses.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Vidyard

MARCH 5, 2021

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Contents 1. Video for Sales 1.3 Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

APRIL 21, 2020

Yet much of the process of managing the “assembly” of these massive and complicated structures remains manual. It provides an immediate visual assessment of project progress to construction managers so they can take timely actions to keep projects on schedule. It is a closed-loop workflow that typically takes more than a week.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Budget Programs 189

ClearVoice

JUNE 30, 2020

Working freelance isn’t as carefree as it sounds. You’re the boss of your business and you need to work smarter. Take the next step and start managing your freelance business like an entrepreneur. You’re working all hours of the day and on the weekends, chained to your stand-up desk. Yes, you are your own boss.

Work Management 140

Work Management Marketing Management Marketing Proposals Business 140

SendX

SEPTEMBER 8, 2020

People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts. SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. Turn your social media into social marketing.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Sprout Social

MAY 11, 2022

These questionnaires set the foundation for successful agency or vendor partnerships. But, like all formal documents, creating them can be stressful. You’ll be sifting through proposals in no time. A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs.

RFP 104

RFP Work Management Marketing Management Social Media 104

The Point

SEPTEMBER 19, 2018

A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. Here are my 5 tips for new college grads or any aspiring young marketer: 1. Work for a big company. Here are my 5 tips for new college grads or any aspiring young marketer: 1.

Demand Generation Agencies 163

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 163

Salesforce Marketing Cloud

MARCH 3, 2025

How do you manage it while keeping track of all the moving parts? That’s what it’s like when sales reps manage approvals, pricing, and legal terms piecemeal, chasing down stakeholders for every deal. Deal desks are essential in industries with complex sales cycles , custom solutions, or strict regulatory requirements.

Work Management 59

Work Management Marketing Management Multi-Channel Price 59

Hubspot

AUGUST 18, 2020

In fact, sales reps spend up to 15% of their time on administrative tasks including responding to emails and looking for resources and documents. This is why having a central document library is a must for effective sales teams. How to Create a Document Library in HubSpot. Uploading a Document to HubSpot. Sales Scripts.

Process 95

Process Work Management Marketing Management Template 95

Zoominfo

APRIL 26, 2018

Other selling tasks include prospecting, administrative work, data entry, market research, etc. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. 44% looked to their manager, 35% to team training resources, and 24% to media ( source ).

Statistics 197

Statistics Product Peer-to-peer Work Management 197

SEMrush

JULY 3, 2025

Create free account Semrush Blog Marketing Content 72 Blog Ideas for Every Industry + How to Find More Expert reviewed Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance. Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out.

Lead Ranking 101

Lead Ranking Lead Scoring Enterprise Management Webinar Metrics 101

ClearVoice

DECEMBER 18, 2020

In brief, teamlancers are freelancers working as a team or creating several teams and voila! article sharing my experiences on the topic and the part where I wrap things up, which makes it extra convenient that the subject of this column is, in fact, how to document your work — either for your clients or yourself.

Work Management 105

Work Management Paid Search Agency Marketing Management PR 105

Contently

NOVEMBER 7, 2019

Much like a road trip, a lot of work goes into creating a single piece of content: research, planning, editing, distribution, and more. This can feel laborious or complicated—especially if you’re working solo. A content strategy is a structure that guides your marketing from the beginning stages to post-publication.

Work Management 156

Work Management Webinar Metrics Marketing Management Marketing & Strategy 156

Hubspot

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software.

Enterprise Management 85

Enterprise Management Work Management Marketing Automation Services Marketing Management 85

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. The Global Customer Experience (CX) Benchmarking study by Dimension Data found that 84% of organizations working to improve CX have experienced an increase in revenue.

Touchpoints 201

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 201