KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. There are a multitude of event formats companies can choose from when hosting virtual events. Facebook Events. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Owned media is the content that you create and distribute on channels you control.

Paid Content 94

Paid Content Paid Search Agency Media Paid Social Agency 94

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. Be your content’s PR team. Click To Tweet.

Paid Content 109

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 109

ClickZ

MARCH 16, 2023

So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? During the pandemic, brands allied themselves to trends that slowed the cost of living. Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Hubspot

MAY 11, 2020

And such a high level of interest in the content companies are sharing, coming at such a sensitive time, places a huge responsibility on marketers to deliver materials that are not only relevant to the current moment, but genuinely impactful, too. No one team can manage a company-wide content audit alone.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Sprout Social

MARCH 7, 2022

If that’s not enough, here are three reasons you should reconsider your brand survey distribution plans. You need timely insights : Brand health survey design and distribution takes a long time. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness.

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Oktopost

APRIL 21, 2020

In our fourth episode of “The Globalization of Social Media” an Oktopost discussion series, Howard Sewell , President of Spear Marketing Group and one of the “ 50 Most Influential People in Sales Lead Management ” sits down with Colin Day , Oktopost’s Managing Director of EMEA. Strategy sharing and recommended content. Double Down on Inbound.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Planning 100

Planning Paid Search Agency Advertising Benchmark Analysis 100

Rain: The Growth Agency

APRIL 16, 2020

Are KPIs trending down, steady or up? KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale. Grab a map of COVID-19 and compare it to the geographic distribution of your audience segments. Who is trending up or down? Are they being hit hard now or is it coming?

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Brandpoint

APRIL 13, 2023

Behind the Scenes Give viewers a look into interesting processes or people at your company, and show your team at work. In addition to capturing interesting footage that performs well on social media, it can double as a company culture video and eventually even serve as a recruitment tool for your business.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Circle Studio

JULY 17, 2019

Implement paid social media posts. Because of the ways social media platform algorithms have changed, as well as just the amount of content posted every day, a paid social strategy is becoming a necessity if you want people to see your content.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Digilant

APRIL 2, 2024

This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Sword and the Script | B2B

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. Most marketers used paid media to fuel owned media. 1) Content marketing benchmarks.

Advertising Benchmark 92

Advertising Benchmark Webinar Metrics Top of Funnel Studies 92

NetLine

DECEMBER 1, 2020

We have found a few trends with content performance. These strategies for lead generation are ones that I would recommend broadly for marketers across industries: Email – Email is surprisingly very “in” right now as far as marketing channels go, and I like to use it to support a variety of strategies.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Contently

MAY 19, 2016

Several years ago, they realized the companies they admired were producing high-quality content that covered topics that went far beyond promotional material. “We JLL launched Real Views to move beyond publishing company-centric stories. “Our strategy is constantly evolving.” ” Global momentum.

Product 105

Product Storytelling Content Thought Leadership 105

nDash

FEBRUARY 17, 2019

From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy. The Content Marketing Conference in Boston is aiming to help you catch up with the latest content marketing trends.

Conference 94

Conference Planning Content Marketing Content 94

seo.co

FEBRUARY 2, 2021

This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition. At the same time, 75% of the customers judge a company’s credibility based on their website design , making it imperative to focus on rebranding efforts from time to time.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Public Relations. Brand Awareness.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

QuanticMind

SEPTEMBER 27, 2016

The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing. While ETAs seem to have a 50% performance difference compared to standard text ads (STAs), the total performance is well within normal distribution.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 268

Enterprise Management Digital Asset Management Work Management Marketing Management 268

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Practical view of content distribution. Click To Tweet.

Paid Content 106

Paid Content Distribution Paid Search Agency Content 106

Single Grain

AUGUST 15, 2023

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Single Grain

MARCH 21, 2022

Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. The benefits of hiring a TikTok Ads agency.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. The hardest part of content marketing isn’t starting a blog or crafting a clever social media graphic.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

Sprout Social

DECEMBER 19, 2023

In this list of social media job titles and descriptions, we cover all the positions you need on your core team. We also included a round up of emerging titles forward-thinking companies are hiring for to secure a social-first competitive advantage. The truth is, paid social is complex across the board.

Social Media 101

Social Media Media Paid Social Agency Work Management 101

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

ClickZ

MARCH 9, 2023

Challenges of measuring the impact of paid social channels The use of paid social channels, such as Facebook, has proven to be a successful strategy for many direct-to-consumer (D2C) brands in terms of customer acquisition. You might be surprised at how much more we can measure than we previously thought!

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

MKT1

DECEMBER 12, 2023

We’re bringing together 9 AI companies and hundreds of marketers this Thursday to walk through AI workflows built for you. RSVP for AI Showcase Thanks to our sponsors… We only include sponsors when we’ve received a positive recommendation from the MKT1 community or our portfolio companies.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Sprout Social

SEPTEMBER 7, 2021

To support President Biden’s COVID-19 vaccine initiative, Anheuser-Busch launched its “ Let’s Grab a Beer, America ” campaign offering free beer to anyone who gets vaccinated. This tactic is a favorite of the brewing company, which has a history of hosting sweepstakes for the Fourth of July and major sporting events.

Social Media 131

Social Media Campaigns Media Best Practices 131

Single Grain

APRIL 14, 2022

market, you might need an agency to help bring attention to your project. There are plenty of Web3 influencer agencies available to help you, but not all of them are of the same caliber. TABLE OF CONTENTS: ↓ What Is a Web3 Influencer Agency? Top 5 Web3 Influencer Agencies. Why Use a Web3 Influencer Agency?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. To stand out from the competition (there are 17,000 SaaS companies in the U.S. Should you follow the trend and start with native advertising? And how’s that going? ? Is it worth the time and money?

Advertising Agencies 97

Advertising Agencies Paid Search Agency Facebook Advertisements 97

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It The advantage that brands and agencies gain by using CTV advertising is the ability to control their ad dollars while still hitting the right demos.

Paid Content 83

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 83

Sharpspring

FEBRUARY 17, 2022

Here are 10 marketing tips to optimize your strategy this year, based on the latest trends: 1. Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. Identify niche sub-channels where you’re able to cut through the marketing noise, such as on YouTube, social media groups, etc.

Tips 144

Tips Peer-to-peer Marketing Budget Paid Search Agency 144

Sprout Social

AUGUST 17, 2022

Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. Social media advertising is projected to grow by 25% in 2022 , reaching $137 billion in ad spend. Brand safety, that is.

Paid Content 111

Paid Content Advertising Agencies Paid Social Agency Brand Identity 111

Contently

DECEMBER 7, 2021

Andrea Kilin, global social media manager and executive producer of Discovery Matters , a podcast by life sciences leader Cytiva, also found conventional tactics such as paid social didn’t work at first. There’s also growth of podcast promotion or distribution via YouTube. What do listeners want to know about?

Paid Content 205

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 205

Contently

MARCH 21, 2023

Yet content attribution models can look different across companies. These models can take time to build, especially for newer companies without mature content. While each individual customer journey is unique, a multi-touch attribution model can highlight key trends among your top personas.

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175