Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. I service industrial companies, as you do.

Social Media 60

Social Media Social Marketing Media Planning 60

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Martech

OCTOBER 10, 2022

Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. It’s clear that sellers (and company leaders) overvalue an in-person, high-touch customer experience and undervalue online experiences important to today’s buyers. Only 17% of the B2B buying process is spent with sales professionals today.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 111

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. But yeah, there’s a fantastic audience for books and the need to have information at their fingertips. ” Should we be publishing sequential chapters in eBook format or things of that nature? But is long form publishing counter-cyclical?

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

xiQ

AUGUST 8, 2015

Let’s examine these activities, one by one: Explore: Here, buyers identify a need or opportunity and begin looking for ways to address it, usually via interactions with vendors and self-directed information search on the internet. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Let’s examine these activities, one by one: Explore: Here, buyers identify a need or opportunity and begin looking for ways to address it, usually via interactions with vendors and self-directed information search on the internet. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Engagio

JANUARY 9, 2017

If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. However, the effectiveness of that information or the real need for specific content is rarely being translated from sales back to the marketing teams.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. And you have to deliver better content that is more concise, personalized, value-focused and interactive. #3 3 - More Activity = More Effectiveness?

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Single Grain

SEPTEMBER 16, 2022

also known as web3) is the third iteration or version of the Internet that interconnects data in a decentralized way to deliver a faster and more personalized user experience. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

chiefmartech

JANUARY 23, 2017

The billions of devices that are coming will share information with each other and pay/get compensated for doing so at the micro-transaction level. For example: Individuals, not brands, will control access identity and personal information through services like uPort , MetaMask , Blockstack , or Keybase. Thanks, Jeremy!

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

Buzz Marketing for Technology

JUNE 27, 2008

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. MADE IN CANADA. trust your instincts. <

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

One of the best sources of information is industry statistics. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. Continue reading.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

LiveRamp

APRIL 30, 2019

Do not use browser controls to disintermediate me and my partners from the consumer. It should not disintermediate or dictate the relationship or controls a brand has established with the consumer. As journalism rapidly migrates from print to online, publishers strive to keep readers informed and provide news content on their sites.

Promotion 67

Promotion Disintermediation Opt-out Opt-in 67

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. Personal relationships still make a big difference: The best way to break through the clutter is to have an existing relationship with your pitching target.

Media 80

Media Public Relations Disintermediation Work Management 80

Exo B2B

JUNE 5, 2020

(I define corporate culture as « the way things are done around here. ») Digital transformation means changing the way decisions are made so they’re based on data rather than intuition, company politics, or personal preference. Both are necessary. The Board asked us to transform the pre-sale customer digital experience. The challenge?

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132

Buzz Marketing for Technology

JUNE 28, 2008

t Go Back Again - personal knowledge - tacit knowledge Polanyi Depends on Context Ineffable You canâ??t analogy: personal information [link] Slide 36: Metadata Slide 37: What Will We See? For that matter, what kind of network do we Too much connection and information propagates too want for quickly ourselves? the ideaâ?¦

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Walker Sands

MARCH 25, 2020

While the candidates themselves may not have talked enough about tech as part of their policy platforms, technology itself is a prominent part of how the campaigns themselves function, affecting everything from their behind-the-scenes operations to how they distribute information to voters.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52