Convince & Convert
AUGUST 18, 2010
But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?
markempa
JUNE 8, 2007
« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Marketing Savvy
AUGUST 25, 2009
Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. There’s a solid multi-year track record of exploration and marketing use, particularly among consumer companies. Traffic generator. Customer feedback/dialogue.
Content Marketing Institute
JANUARY 12, 2018
One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. PR vs. demand generation ).
Biznology
AUGUST 2, 2010
With social media, some marketers are flummoxed, because they don't know how to craft a message that their customers will happily spend time with, and willingly pass on. PR pros to the rescue! I found it interesting that IBM has merged its marketing and communications team under Jon Iwata , their longtime communications executive.
markempa
AUGUST 22, 2007
« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." Ardath, thanks for the tag. " Let me see.
The Point
APRIL 21, 2010
Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability.
Expert insights. Personalized for you.
161 
Let's personalize your content