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Should Your PR Firm Be Your Social Business Advisor

Convince & Convert

” Amongst the big thinkers, social business is elbowing out social media as the business cause celebre. Do companies want incredibly serious business advice that impacts the core of their existence from their PR firm? . BS Advertising | MBA Direct Marketing | VP of Marketing. But what about the other shoe?

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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

The world of advertising technology is a small but mighty segment of the media. Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?

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