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What Is Vendor Sprawl?

Salesforce Marketing Cloud

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. Consolidate your spend with one or just a few vendors. What is vendor sprawl?

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When Digital Transformation Meets the Revenue Tech Stack

LeanData

Digital transformation is a huge buzzword in business today, but digital transformation is far from a new, novel concept. Mature, legacy businesses have already gone through a digital transformation. And, of course, new businesses were born of the digital age. What is digital transformation?

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Next for digital transformation: operational transformation

Biznology

Business leaders are now losing sleep over digital transformation. At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience. Marketing transformation. IT transformation. Operational tranformation.

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11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: PWC ).

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Win as one: Change management best practices 

Seismic

A third of our sessions were led by our incredible Professional Services team of experts. Since our breakout session at Shift, the topic of change management has emerged more frequently. It requires a well-managed and effective change management strategy. Before we dig in, let’s define change management.

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What is marketing work management?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

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Pega: AI will power the autonomous enterprise

Martech

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. Originally, Pega used AI to power case management in the BPM space. “Most marketing is remarkably unevolved,” he continued.