Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine. Table of Contents.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Convince & Convert

JUNE 2, 2013

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. consumer’s purchase path.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

SnapApp

JANUARY 15, 2019

Demand generation marketers, in particular, have a patchwork of myths to work through. Even Google will return pages about lead generation for certain demand generation keywords. This may be why we see these two measurements typically competing neck and neck as one of the primary goals for content marketing.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Your marketing will be more effective if you have more knowledge of your target audience.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Your marketing will be more effective if you have more knowledge of your target audience.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Brandpoint

FEBRUARY 27, 2019

I was essentially now head of marketing and sales for a B2B sales organization and my marketing tech stack consisted of a tele phone. The industry has greatly advanced since then, but for many organizations, sales and marketing practices are not evolving and keeping pace. Read more: How Does Content Marketing Drive Sales?].

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

The Mx Group

MARCH 28, 2018

Digital transformation is an unstoppable force across a wide range of industries. It has the potential to affect virtually every department, from Operations to Marketing to Sales. And in the range of industries we work with, B2B e-commerce is one of the most impactful aspects of digital transformation.

Ad Building 48

Ad Building B2B Digital Transformation Top of Funnel 48

The Mx Group

MARCH 28, 2018

Digital transformation is an unstoppable force across a wide range of industries. It has the potential to affect virtually every department, from Operations to Marketing to Sales. And in the range of industries we work with, B2B e-commerce is one of the most impactful aspects of digital transformation. Meet Buyers’ Expectations.

Ad Building 48

Ad Building B2B Digital Transformation Top of Funnel 48

Allocadia

JUNE 7, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. What does it mean to be data-driven? The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. What does it mean to be data-driven? The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Marketing Performance Metrics 2.0: Marketing Performance Metrics 2.0: Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

TrustRadius Marketing

AUGUST 21, 2018

It also affects how B2B marketers can reach buyers. This constant connectivity provides new opportunities for marketers to connect with B2B buyers who consume and interact with online content at all hours of the day. It’s important that B2B marketers don’t underestimate the impact of mobile usage on their business’s bottom line.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Heinz Marketing

SEPTEMBER 21, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 109

Top of Funnel Work Management Webinar Metrics Lead Ranking 109

Adobe Experience Cloud Blog

AUGUST 4, 2015

Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Business technology purchases are no less important. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Top Rank Marketing

OCTOBER 13, 2023

Google Rolls Out Demand Gen Campaigns Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the early stages of the purchase journey by targeting high-level search queries and content-based audience segments. million users and some 1.8

Social Media 99

Social Media B2B Marketing Demand Lead Ranking 99

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Conversica

NOVEMBER 25, 2022

With the sheer volume of data available from any given solution, along with the fleet of stakeholders weighing in on the purchase, many deals end up losing steam or halting altogether. Under this model, Sales teams work closely with Marketing teams to proactively identify new potential customers or named accounts. two years ago to 6.8

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Management Lead Ranking Enterprise Management 97

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

FEBRUARY 4, 2021

Leading eCommerce platforms (or Google Analytics added on top) will capture device statistics. Add a digital rewards program. Here are two ways that you can optimize the purchase process and keep your shoppers moving efficiently through the sales funnel: Use device-specific features. Feature Image source: Envato Elements.

eCommerce 363

eCommerce Paid Search Agency Top of Funnel Advertising Funnels 363

Oktopost

AUGUST 5, 2021

Natalie Lambert, Global Director of Storytelling for Google Cloud at Google, takes the hot seat today. Watch the recording: Want to hear more from renowned marketing leaders? Natalie is on the Google marketing leadership team responsible for messaging, customer intelligence, social media, and content strategy for Google Cloud.

Top of Funnel 125

Top of Funnel B2B Thought Leadership Thought Leadership Transparency 125

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

PureB2B

JANUARY 9, 2019

While mobile marketing channels have seen growth overall, B2B industries are still wrapping their heads around the growth of mobile adoption. Apparently, mobile visits are relatively unimportant in some B2B markets, making it considerably challenging for some businesses to generate leads through this channel. And who can blame them?

Mobile Marketing 97

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Scoring 97

Conductor

JULY 6, 2022

What does this mean to you as a B2B marketer? You’re competing for attention in an information-overload world, and you have to consider that in your enterprise strategy formulation and digital marketing planning. Enterprise SEO is key to expanding your brand’s digital presence. Not familiar with a zettabyte?

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Conductor

APRIL 29, 2021

To research, to compare options, and to purchase. A renewed sense of normalcy is coming into view, but we’ll continue to see people rely more on digital tools to address their needs. Businesses are doubling down on SEO: Because of the shift to digital, businesses are focusing on getting their website found.

Organization 59

Organization Tips Work Management Marketing Management 59

Digilant

OCTOBER 26, 2021

Data from Google suggests that 90% of people actually use multiple devices to accomplish a single online task. If you’ve ever looked for, say, concert or movie tickets on your smartphone and then switched over to a laptop to purchase them, you’re part of the 90%. Omnichannel vs. Multichannel Marketing Strategies.

Digital Marketing Funnels 52

Digital Marketing Funnels Privacy Funnel Advertising Advertising Agencies 52

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

PureB2B

JANUARY 9, 2019

While mobile marketing channels have seen growth overall , B2B industries are still wrapping their heads around the growth of mobile adoption. Apparently, mobile visits are relatively unimportant in some B2B markets, making it considerably challenging for some businesses to generate leads through this channel. And who can blame them?

Digital Marketing Funnels 62

Digital Marketing Funnels Top of Funnel Mobile Marketing Lead Scoring 62

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Want proof?

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. In the modern marketing era, there is no place for “winging it”. Past purchases. Studies show that advertisers earn $2 for every $1 spen t on Google Ads. Have you created offers for every stage of the funnel?

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Brandpoint

JUNE 12, 2019

Creating branded videos is a huge element to any content marketing strategy, but knowing what to do with this piece of content when it’s ready to go live is just as crucial. This includes all content placement that marketers have control over. So, now what? Owned Media. Publish on your website. Source: Patagonia. Shared Media.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end. Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

ClearVoice

NOVEMBER 11, 2022

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. When it comes to your content marketing planning and budget, your leadership needs to know that “more is more.” For our discussions, we’ll focus on digital content.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end. Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120