Contently

MARCH 26, 2021

Want to feel depressed about marketing? So why are marketers still pumping nearly $100 million in display ads this year? While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. Intense pressure to optimize spend amid economic uncertainty. Ownable IP: Per the latest guidance from the U.S.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. I feel fortunate, from a marketing perspective, that the year has been a good one—all things considered. Remaining agile.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. I’ve spent the past year trying to up my marketing fluency.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Oktopost

APRIL 29, 2024

Doing this helps to drive your leads that you are in contact with further down the funnel. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. How can marketers use social intent data? What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. Limitations and Challenges Traditional advertising includes the following challenges and limitations.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Adopt An Omni-Channel Marketing Strategy.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. There’s also a real trend of first-party data with your audience, digital in particular. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 108

B2B Thought Leadership Conversion B2B Thought Leadership 108

Porch Group Media

FEBRUARY 13, 2023

Personalization in advertising is now easier than ever. Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. Adding direct mail to your current marketing strategy will lift your performance overall. Michelle: Sure, absolutely.

First-Mover Advantage 52

First-Mover Advantage Marketing Budget Marketing Budget Creation Digital Marketing Funnels 52

Porch Group Media

FEBRUARY 13, 2023

Personalization in advertising is now easier than ever. Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. Adding direct mail to your current marketing strategy will lift your performance overall. Michelle: Sure, absolutely.

First-Mover Advantage 52

First-Mover Advantage Marketing Budget Marketing Budget Creation Digital Marketing Funnels 52

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

ClearVoice

AUGUST 7, 2023

In today’s fast-paced and highly competitive digital landscape, capturing your audience’s attention early in their decision journey is absolutely essential. For marketers, the first step in capturing that attention lies at the top of the sales funnel. It’s the initial step and often the most critical in demand generation.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. What Are SERP features? Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience. Read more below to discover top full-funnel marketing strategies.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing & Strategy 70

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). Imagine a world where marketing isn’t about broadcasting your message to the masses, but rather crafting an exclusive experience for select accounts.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. In content marketing, do we write for search engines or for readers? Promote and distribute your content: Offer a regular publication schedule to build reader loyalty. Use online advertising to reach a wider audience. Whether B2C or B2B.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Bannerflow

DECEMBER 14, 2022

Without current data, you’re left to make assumptions about your customers using outdated market research. These target audience segments help marketers create content and personalised ads specifically for people who are more likely to buy their products. Mass marketing rarely works since it’s impossible to please everyone.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

SnapApp

MAY 7, 2019

One of the most important functions of marketing is to get leads to your sales team—but not just any leads. So it’s up to marketers to make sure that their tactics are bringing in the right leads. How are real-world marketers delivering those qualified leads? How are real-world marketers delivering those qualified leads?

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

NuSpark Consulting

JANUARY 9, 2012

Remember advertising? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry. Don’t believe it.

Paid Content 100

Paid Content Lead Generation Advertisements Advertising 100

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. We’re breaking down the benefits and potential pitfalls of both, as well as why you probably want to consider tackling both for content marketing success. In 2019, marketers who prioritized blogging saw a 13X higher ROI than those who didn’t. It can boost ROI.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

EveryoneSocial

FEBRUARY 23, 2021

When anyone describes marketing today, they’re most likely talking about digital marketing. Print ads, billboards, telemarketing, radio, and television were the main sources of marketing to audiences for decades. But today, there are many digital marketing channels that have changed the industry completely.

Paid Content 52

Paid Content Advertising Channels Paid Search Agency Budget Programs 52

SnapApp

DECEMBER 20, 2018

Do Your Audience Research. In other words, it’s essential to do audience research. In fact, research indicates that successful marketers are 242 percent more likely to report conducting audience research quarterly, whereas 56 percent of elite marketers conduct research once or more per month.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Adam Blake, senior marketing operations manager. Tweet this!).

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Hubspot

OCTOBER 26, 2018

Elmo Lewis , an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer , one of the most influential American magazines of the 19th century. How to Apply the AIDA Model to Your Marketing.

AIDA 75

AIDA Funnel Advertising Top of Funnel Act-On 75

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Hubspot

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101