Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Tweet This! Share this on Facebook. Share this on Linkedin.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. In the case of a remote sales team, you could substitute a video tour of your offices or use client case studies or video testimonials that reinforce your intended messaging. Share this on del.icio.us.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Traditionally, customer case studies, PR and analyst relations have filled this role.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Study: Social Media Pays by MediaPost Online Media Daily. New Harvard Study: 30 Key Findings on How The CEO Engages With Social Media by Jeffbullas’s Blog. Ryan Walker. Jason Burby.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read. Brad Shorr. My Marketing Book of the Year.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

FEBRUARY 9, 2010

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

JUNE 25, 2009

Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the. Great article by @GalenDY): [link] #b2b May 20, 2009 - reply - retweet Twitter for Business Case Study: @B2BOnlineMktg at 90 days |. Social Medi. Includes key stats, top posts and how to.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In PR, measurement has always been a finger in the wind exercise. Very helpful post, Jay. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You are indeed the perfect case study. You are indeed the perfect case study. Social Media results can’t be measured False. Bravo, man.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Mendelsohn believes that consistency in providing a source of useful resources has been key for the company.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business."

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

WebMarketCentral

JUNE 26, 2007

if a site got a total of 200 visits from all the sites in the study, Yahoo! 5) Digg 6.5% social tagging, social bookmarking, social media, B2B website traffic, MyWeb, Netvouz, Fark, StumbleUpon, ma.gnolia, Digg, ClipMarks, BibSonomy, Searchles, Zimbio, BeeTooBee.com, Technorati, DZone del.icio.us social bookmarking sites.

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Social traffic (e.g.

SEO 20

SEO Best Practices Adwords Copywriting 20

Convince & Convert

SEPTEMBER 21, 2010

link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Study: Company Blogs Lead Social Media Options by MediaPost. Social Media and the Enterprise Customer – Wired PR by uber.la. But what metrics are really most appropriate for social media measurement?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Marketing Finger ( Resources Studies Social Media Consulting ). What Works ( Vendor Government PR Trends Spending Release ). July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Panela Seiple , about to graduate from Boston University this month, learned how to make a podcast in her New Media and PR class. Her subject?

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. : Are you treating social media like a checklist?A A recent study by Econsulta… [link] [link] MyCrowd.ca

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

AUGUST 2, 2010

2010 Lead Generation Marketing ROI Study (32 pages). social media, PR, advertising) that support that activity. MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages). Sherpa’s reporters spend much of their time scouring the business world for marketing case studies. Share this on Bebo. Share this on Facebook.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Should social media be under the overall purvue of marketing or PR? Does social media belong in PR or marketing divisions? Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 10, 2010

Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them. Share this on del.icio.us. Tweet This!

SEO 100

SEO Tips Best Practices PageRank 100

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. Judging Categories Previous winners How can we help you? Learn more.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Mendelsohn believes that consistency in providing a source of useful resources has been key for the company.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Women are also more likely than men to share pictures.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. New Breed of Analysts - PR Meets Marketing , April 18, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. Digg (785). Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. It Depends , October 13, 2010 Until fairly recently, keeping track of your organization’s online presence was relatively easy. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Dumb it Down.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. As long as sales is quarterly-driven, the need to ring this bell never ends. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 8, 2010

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. More than 50 bookmarks of Social Media Case Studies by Social Media Tactics You Can Trust. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100