Digg, Lead Nurturing and Leads - B2B Marketing Zone

How to do Lead Nurturing Right

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009.

Lead Nurturing

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook? Tweet This!

Lead Nurturing

Lead Nurturing Facebook Market2Lead Leads

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

Social Media

Social Media Social Marketing B2B Marketing Media

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

FEBRUARY 14, 2010

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Proper lead nurturing has become critical, which is where marketing automation systems come in. The company’s original focus was on web analytics.

Manticore

Manticore Marketing Automation Services Lead Generation Marketing Automation

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

MAY 1, 2012

Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. Traditional B2B marketers face a challenge.

Inbound Marketing

Inbound Marketing Budget Programs Paid Search Agency Digg

Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

JULY 21, 2010

CRM systems, MRM systems, Lead Nurturing systems and the list goes on. How about your partner community and the leads you have given over to them. Tags: Lead Generation Lead Nurturing. But do we really have an all in one Closed Loop market system that does it all? Share this on Linkedin. No related posts.

Resource Management

Resource Management Work Management Digg Planning

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Tweet This Post.

Top of Funnel

Top of Funnel B2B Thought Leadership Lead Nurturing Digg

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Tweet This Post.

Top of Funnel

Top of Funnel B2B Thought Leadership Lead Nurturing Digg

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

JULY 28, 2010

Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support.

Communities

Communities Curation Top of Funnel B2B Marketing

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

JANUARY 19, 2010

Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Digg

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

MAY 6, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media. Now that’s the future of contextual advertising! Tweet This! Share this on Facebook. Share this on Linkedin.

Advertising Agencies

Advertising Agencies Cost Per Click Advertisements Advertising

B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

FEBRUARY 4, 2010

Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership.

Digg

Digg B2B Marketing Thought Leadership Content

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

JANUARY 21, 2010

I think this strategy is exceptionally good for B2B marketers with long lead cycles. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. Tweet This!

Social Media

Social Media Social Marketing Media Digg

Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

OCTOBER 20, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed. Related posts: Facebook can’t be stopped and here’s why! I am just putting the finishing touches on the 2nd.

Digg

Digg Buzz Content Lead Nurturing

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

FEBRUARY 13, 2010

Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy. Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. Begin by creating buyer personas—who are your buyers? What problems do they face? What keeps them awake at night?

Emarketing

Emarketing Marketing Automation Services Manticore Marketing Management

Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Marketing Automation

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture. How can you make the most of those last few minutes before delivering an online presentation?

LEADSExplorer

LEADSExplorer Resources Best Practices Paid Search Agency

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. lead generation content is often promoted differently than thought-leadership content).

Marketing Budget

Marketing Budget Tactics Tips Content Marketing

Best Marketing Strategy Insights of 2009

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? The Marketing Automation & Lead Nurturing Myth by Nurture. What strategies and tactics should you employ to maximize business results online? How effective is demand generation software? Well worth a read. Post this on Diigo.

Marketing Strategy

Marketing Strategy Marketing & Strategy Allocation Budget Programs

The One Effective Use of Facebook for B2B Marketing

Webbiquity

MARCH 9, 2010

While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. Share this on del.icio.us. Post this on Diigo.

Facebook

Facebook B2B Marketing Effectiveness B2B

In B2B Marketing: Content is Media

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This! Share this on Facebook. Share this on Linkedin.

B2B Marketing

B2B Marketing Media B2B Digg

B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Adobe Experience Cloud Blog

JULY 15, 2010

2. Blog – This plays a key role in lead nurturing and educating prospects. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. What KPIs are important to your brand? WHAT – What goals or objectives do you want to accomplish? Increase brand awareness?

Social Media

Social Media B2B Thought Leadership Linkbait Media

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Breaking Down the Inbound Marketing Mix

Hubspot

OCTOBER 19, 2010

You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! Helpful Link: Want More Leads? Offer Downloadable Content.

Marketing Mix

Marketing Mix Inbound Marketing Allocation Work Management

Checklist: How to Start a Business Blog

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Call-to-Actions – Your blog should be a lead generating machine. If so then include Reddit and Digg. Can you really afford to miss this opportunity? What’s remarkable?

Business Blogging

Business Blogging Webinar Metrics RSS Ning

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger

Blogger RSS Inbound Marketing Internet Marketing

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. Reddit - Reddit is similar to Digg.

Paid Content

Paid Content Social Media Social Marketing Work Management

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

DECEMBER 15, 2010

In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). Could Facebook become a Lead Nurturing platform? Stumble upon something good?

Facebook

Facebook Advertisements Advertising B2B Marketing

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking

Lead Ranking Lead Scoring Enterprise Management Work Management

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

JULY 29, 2018

Digg - Digg is a social news website that allows members to submit and vote for articles. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. Ebook - An ebook is an electronic version of a book. These are typically published in PDF form.

Social Media

Social Media Marketing Automation Services Media Work Management

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

FEBRUARY 7, 2011

How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Richard Jones details an 8-step process of “web and social nurturing that complement and extend email centric concepts of lead nurturing to drive better lead generation.&# So, Your CEO Wants to Tweet! Related Post.

Social Media

Social Media Paid Content Tactics Tips

B2B Marketing Zone

How to do Lead Nurturing Right

Could Facebook become a Lead Nurturing platform?

Webinars

Trending Sources

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webinars

Social Media Lead flow in B2B Marketing

Manticore VII Marketing Automation and Lead Generation Released

10 Ways to Kickstart Your Inbound Marketing Program

Closed Loop Marketing – still a long way to go

Mapping Content to the Sales Funnel AND Buyer types

Mapping Content to the Sales Funnel AND Buyer types

B2B Marketing needs to Curate a Vibrant Community

The 4 C’s of B2B Marketing

1:1 Social Advertising in B2B Marketing

B2B Marketing Content: Lure or Lasso?

The 4 P’s to Social Media Marketing

Facebook’s Like Button adds Life to your Content

Book Review: eMarketing Strategies for the Complex Sale

Marketing Automation: Like Bringing a Gun to a Knife Fight

Best Random but Interesting Posts, Articles and Resources of 2009

Best Content Marketing Guides, Tips and Tactics of 2010

Best Marketing Strategy Insights of 2009

The One Effective Use of Facebook for B2B Marketing

In B2B Marketing: Content is Media

B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Demandbase: A New Twist In The Lead Management Automation Market

Breaking Down the Inbound Marketing Mix

Checklist: How to Start a Business Blog

Rick Short Explains How to Turn Staff Into Prolific Bloggers

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Facebook Advertising Tricks for B2B Marketers

B2B Lead Management Market Heats Up

Numeric Scoring: The Key To Lead Management Success

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

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