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To Improve Customer Experience You Need a Map

Vision Edge Marketing

We like to use this definition for CX: “The sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. In order to improve anything, you need to be able to identify and address failures to eliminate breakpoints. Your company is already a customer.

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

While online platforms offer incredible reach and targeting options, there’s something uniquely effective about tangible, real-world interactions. Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry. Also, cheap is not the best approach as well.

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Incorporating Service Design Into Content Marketing and Strategy

ClearVoice

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind.

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How to Add (and Price) Landing Page Services to Your Agency Offering

Unbounce

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

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When Inflation Bites, Value Fights

Mereo

Recent inflation, though, is not limited to just goods; it is also impacting services. Wage increases are impacting the prices of services in categories like accounting, software subscriptions and services, and even healthcare. US wages rose by 4.7% on January 1, 2022, putting it among the top 10 cities in the country.

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A History of Sales Enablement — and Predictions for Its Future

Mereo

Decades of: Misaligned and inconsistent differentiated value messaging. These issues had been infiltrating the sales world and obliterating salespeople’s effectiveness at doing their jobs — to sell. Make those people more effective at serving the client and everyone wins – especially the client! What were they fighting against?

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Digital Marketing Transformation for the Professional Services

Hinge Marketing

Professional services and other knowledge driven firms must be visible where their target clients are looking for insight and help. Download The Digital Transformation Imperative: A Research Report for Professional Services Firms. The need is clear. More and more clients are choosing the ease of digital communications.