Marketing Insider Group

FEBRUARY 19, 2018

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group.

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Planning Marketing & Strategy Marketing Strategy Content Marketing 279

Marketing Insider Group

JULY 21, 2020

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Adaptability is the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. Chickens vs Pigs.

Planning 208

Planning Work Management Marketing Management Allocation 208

Martech

JANUARY 30, 2023

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Download the free ebook here.

Planning 115

Planning Marketing Management Paid Search Agency Communities 115

Martech

SEPTEMBER 9, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 106

Planning Advertising Agencies Work Management Marketing Management 106

Hive9

JANUARY 6, 2020

In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team. For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept.

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Planning Work Management Webinar Metrics Training 147

Martech

OCTOBER 27, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. This group often comes from Sales, Product Development and Customer Service departments.

Planning 106

Planning Work Management Paid Search Agency Marketing Management 106

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Work on things just because they are in the plan. Measure success at early intervals.

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Planning Digital Asset Management Work Management Marketing Management 135

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing.

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Planning Digital Asset Management Work Management Marketing Management 117

Martech

SEPTEMBER 30, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. A Scrum Master owns the agile process on a team. That’s where the Agile Champion comes in.

Planning 108

Planning Work Management Marketing Management Paid Search Agency 108

Martech

SEPTEMBER 1, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 101

Planning Work Management Marketing Management Paid Search Agency 101

SmartBug Media

DECEMBER 2, 2020

If you’ve worked with development or product teams, you probably already know how efficient agile methods can be. Now, as the world is rushing into remote work, it’s the perfect time to harness the power of agile marketing and use it to prepare crisp, effective, and fully remote quarterly planning sessions.

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Planning Paid Search Agency Marketing & Strategy Advertising Agencies 95

Stevens & Tate

MARCH 8, 2021

Now, most of us have heard about how to develop SMART goals. But, how do you incorporate them into your marketing plan development? That’s why it’s perfect for your marketing plan development. That’s why it’s perfect for your marketing plan development.

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Planning Marketing Plans Paper PPC 102

Porch Group Media

OCTOBER 25, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing.

Planning 52

Planning First-Mover Advantage Lead Ranking Paid Search Agency 52

Martech

OCTOBER 27, 2021

A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply it in a way that adds value to team members. In the book, we’ll dive into collaboration and teamwork, and explore how an agile marketing team is much more than a group of people assigned to work together.

Planning 106

Planning Paid Search Agency Work Management Lead Scoring 106

Martech

FEBRUARY 25, 2022

With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success.

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Planning Work Management Paid Search Agency Marketing Management 114

Marketing Insider Group

AUGUST 4, 2020

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. What is PDCA (Plan Do Check Act)? What is PDCA (Plan Do Check Act)?

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Planning Lead Ranking Work Management Marketing Qualified Leads 355

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

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Planning Event Marketing Marketing Plans Blast Campaigns 332

Vision Edge Marketing

NOVEMBER 19, 2019

Two challenges (alignment with the CEO and alignment with business priorities) remain constant for Marketing leaders. ” The second reason, captured in Gartner’s CMO Spend study, is that “CMOs struggle to align marketing metrics with business priorities.” Here’s how to apply this approach to your Marketing plan.

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Planning Marketing Plans Budget Programs Paid Search Agency 111

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development. What is market development? How to Create a Market Development Strategy.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

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Planning Work Management Resource Management Digital Asset Management 131

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing? Data-driven marketing. Mindset shift.

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Planning Work Management Marketing Management Paid Search Agency 75

Martech

JUNE 2, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article “ A new way to navigate agile marketing.” The Collaborative Planning Workshop is the first stop in your agile marketing journey.

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Planning Work Management Marketing Management Conference 98

Vision Edge Marketing

JANUARY 24, 2023

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan. Is it fully aligned with your strategy and your business goals?

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Planning Peer-to-peer Contingency Planning Business 211

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

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Planning SWOT Allocation Contingency Planning 223

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes?

Planning 115

Planning Process Enterprise Management Lead Scoring 115

Hubspot

MAY 25, 2021

Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. It makes room for marketers to shift their focus, adapt to customer needs, and change priorities alongside expectations. With Agile, what once took months to deliver can take weeks. What is Agile Marketing?

Planning 96

Planning Examples Work Management Paid Search Agency 96

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Diversification: you want to launch a new product in a new market.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. overall budgets will be cut). Online Event Plans.

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Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Webbiquity

JUNE 14, 2022

With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Develop smart questions that will get your prospect talking. Plan for time to answer questions and create an environment that feels personal. Plan Your Next Successful B2B Sales Meeting.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Stevens & Tate

MARCH 8, 2023

You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. A well-defined marketing plan can be the answer you need to beat the competition. This post guides you on developing a senior living marketing plan that works.

Planning 114

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 114

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

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Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

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Social Media Social Marketing Planning Tips 313

Hinge Marketing

MARCH 11, 2019

I’d like to talk to you about the steps involved in developing a business development plan. TRANSCRIPTION: I’d like to talk to you about the steps involved in developing a business development plan. If you’re trying to market to everyone, you’re not actually marketing to anyone.

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Planning Video Marketing Business Webinar Metrics 91

US Data Corporation

FEBRUARY 26, 2024

Developing a marketing plan is a critical step for any business. However, it may seem that creating a marketing plan is a daunting affair. We’ll illustrate this by highlighting the importance of doing market research, setting clear goals, allocating your budget wisely, and monitoring your progress.

Planning 52

Planning Marketing Plans Allocation Paid Search Agency 52

Martech

NOVEMBER 14, 2023

Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. These three developments stood out for me this year. Fast-forward to October 2023.

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Planning Marketing AI Enterprise Management Work Management 134

The Lead Agency

APRIL 7, 2020

There’s no denying that developing a strategic marketing plan in volatile conditions, such as the coronavirus pandemic, is tough. Businesses are in the spotlight, and as such, have a responsibility to act sensitively and ensure their marketing plan is reflective of that sensitivity.

Planning 62

Planning Marketing Plans B2B Marketing B2B 62

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Each marketing channel is associated with multiple projects or activities.

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Planning Marketing Budget Creation Marketing Plans Product 118