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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content.

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How to Get Started with Website Personalization

SmartBug Media

While we’re talking stats, here are some other eye-opening ones: 74 percent of customers feel frustrated when website content is not personalized. Yet, 60 percent of marketers struggle to personalize content in real time. But what exactly is website personalization? Let’s dig in. Device type.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

The eternal question for B2B marketers is: When is the best time to sell to buyers? You can target prospects right at the start of their buying journey – after all, 83% of B2B buyers search online before purchasing, so why not reach out to them at the most valuable time? What is intent-based marketing? Quick Links.

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6 Ways to Add Intent Data to Your Marketing Stack

Aberdeen

Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. The result is a lot of time wasted on marketing campaigns that only produce minimal results. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. Personalized Emails.

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6 Ways to Add Intent Data to Your Marketing Stack

Aberdeen

Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. The result is a lot of time wasted on marketing campaigns that only produce minimal results. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. Personalized Emails.

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What is Behavioral Targeting? A Guide for CROs (in 2020)

Convert

The market bombards your prospects with content and ads. Behavioral targeting is a marketing strategy that collects user data based on users’ behavior. This information is then used to provide better website experiences and strengthens your marketing and advertising campaigns. Step 3: Apply Data.

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12 Best B2B Marketing Tools To Improve Your Tech Stack

EveryoneSocial

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools. Yes, you read that correctly.