Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. Building an effective Target Account List (TAL) sets the solid foundations required for a successful Account-Based Marketing process.

Demand Generation 98

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

Inbox Insight

APRIL 19, 2021

This article explores the emerging applications of Content Intelligence that leverage AI and tech innovation to transcend common targeting obstacles and forge new ways of segmenting your accounts into better yielding opportunities. As with 54%, this can impact on the reach and scale of your target account list (TAL).

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Inbox Insight

DECEMBER 21, 2023

It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. Essential for demand generation Almost all marketers ( 98% ) consider intent data to be a fundamental element for successful demand generation.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Maybe this list of the top content marketing agencies in South East Asia can help you out! Related Read: 31 Marketing Stats That’ll Help You Drive your Marketing Strategy in 2020. Dog Digital is one of the finest content marketing agencies in South East Asia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? Are the topics and stats current—no more than a year or so old? There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Hubspot

JANUARY 24, 2015

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe.

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Lead Ranking Stats 28

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Top Rank Marketing

AUGUST 11, 2023

Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority 66 percent of B2B marketers have said that improving account and lead conversion rates have been a top priority at their business during 2023, with other priorities for the year having included demand generation, better measurement of marketing impact, and content alignment (..)

Buying Cycle 98

Buying Cycle B2B Marketing Demand Generation Agencies Studies 98

SalesIntel

NOVEMBER 24, 2021

B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in. This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. .

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Envy

SEPTEMBER 30, 2022

Record your webinar and market the on-demand version. For example if you implement HubSpot you'll find it easier to gain insights into your funnel and streamline contact flow from marketing to sales to customer service. You will be able to come to those crucial reporting sessions prepared with stats, data and clear graphs.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. It’s brilliant and gives people a reason to refer others beyond the fact they like the service.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

SalesIntel

APRIL 25, 2024

Identify Key People Within Your Target Companies It is estimated that there are only 19,677 shippers , with over $500 million in revenue in the United States. By leveraging SalesIntel’s predictive intent data you can detect when your target organizations are actively researching solutions, technologies, or competitors.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. That’s where a demand generation guide comes in. In this blog, we’ll tell you everything there is to know about your demand generation business. What Is Demand Generation? .

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Inbox Insight

JUNE 7, 2020

Additionally, ROI stats are vital to getting board-level buy-in. Customer acquisition cost (CAC) – how much does it cost, on average, to get a prospect to spend money on a product or service? Sales revenue – how much money have you generated through sales? Tracking your metrics.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Webbiquity

FEBRUARY 16, 2016

And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( Iconsive ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    Once we put a concerted effort into blogging and social media marketing though, the stats took off.  Our latest interview is with Mike Damphousse. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

The Point

AUGUST 16, 2016

In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns.

Microsite 100

Microsite Campaigns Demand Generation Agencies Branding 100

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

SnapApp

APRIL 18, 2016

Stats About Marketing Technology Stack Growth & Success. What These Stats Mean for Marketers. There are a few key conclusions we can draw from the stats outlined here that marketers need to know, understand, and communicate with leadership. That means better ROI, and a happier C-suite. Scott Brinker. VentureBeat.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Hubspot

OCTOBER 3, 2018

To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. Before I started building campaigns in Snap Ads, I had this notion that I needed to design custom creative ads through specialized agencies to get started. I was impressed with the targeting options available on Snap Ads.

Paid Search Agency 68

Paid Search Agency Demand Generation Agencies Ads Effectiveness 68

SnapApp

DECEMBER 20, 2018

We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Are you going to do things a little differently…or keep them the same?

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Convince & Convert

OCTOBER 1, 2015

Merrie Beth works in the B2B side of things, however, preferring to think of her department as a ’boutique ad agency’ within a big company. Her target proposition for businesses is to reach a particular audience in the time and place they want to be reached. The demand generation waterfall. In This Episode.

Paid Search Agency 164

Paid Search Agency Multi-Touch Attribution Demand Generation Agencies Advertising Agencies 164

Inbox Insight

SEPTEMBER 10, 2020

We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. Also in the same ballpark, topics such as customer service and UX are just as vital. Reading time: 5 minutes. Tapping into the IFP community. Leadership. Social media.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

SnapApp

JANUARY 24, 2019

Once you have that information, you can decide which leads are worth sending to sales, and which ones just wanted to download your white paper for the compelling stats. So to reach those early stage prospects that are just testing the waters, you should be using content to support your demand generation efforts.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

KoMarketing Associates

AUGUST 19, 2013

The stats also show that the growth rate of Google Plus shares was approximately 18.5% Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Inbox Insight

MARCH 2, 2020

Account selection is the single most important step for Account-Based Marketing (ABM) – but 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. As one of the first steps in the ABM campaign process, how well you build your list lays the foundation for success.

Demand Generation 100

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 100

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Inbox Insight

JANUARY 22, 2019

In this instance, we’re focusing on B2B content marketing as a key strategy many CMOs and demand generation specialists are leveraging to accomplish overarching business objectives such as business growth, new revenue and customer retention. Key Concepts we’ll cover: 1. Defining your value proposition and Unique Selling Points (USPs).

Planning 75

Planning B2B Marketing Marketing Plans B2B 75

Adobe Experience Cloud Blog

APRIL 25, 2018

A little recognition can go a long way, so the next time a deal is closed, make sure the demand generation team gets a shoutout for properly scoring the lead in the first place. Though tempting to focus on quotas and campaign stats, your customers are best served by a joint effort between sales and marketing.

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

ViewPoint

AUGUST 23, 2012

Click to start video at this point — Tim sees two primary focal points for marketing and sales alignment: the lead generation/demand generation element and the content/sales enablement piece. Demand Generation Recommendation: From PDFs to Visuals and Video. I think I’m OK.’

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

KoMarketing Associates

MARCH 7, 2013

Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link]. Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Adobe Experience Cloud Blog

APRIL 14, 2017

Believe it or not, marketers face similar challenges as they’re assembling their account-based marketing team , combining unique roles into cross-functional teams that create beautifully orchestrated campaigns. Just take a look at these industry stats: The buyer’s journey is 1.5x ABM Hits the Right Notes. shorter with ABM.

Account Based Marketing 109

Account Based Marketing ABM Allocation Cross-Selling 109

The Mx Group

SEPTEMBER 11, 2018

Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. 46% of respondents to HubSpot’s recent Demand Generation Marketing Survey indicated that content creation receives the greatest share of their marketing budgets. CMI and MarketingProfs ). Forrester ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Inbox Insight

JANUARY 22, 2019

In this instance, we’re focusing on B2B content marketing as a key strategy many CMOs and demand generation specialists are leveraging to accomplish overarching business objectives such as business growth, new revenue and customer retention. Key Concepts we’ll cover: 1. Defining your value proposition and Unique Selling Points (USPs).

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

KoMarketing Associates

JUNE 25, 2019

While these won’t work for everyone, they do have the potential for many organizations to reach and engage with more of these target audience. Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Adobe Experience Cloud Blog

AUGUST 19, 2016

One of the key strategies B2B marketers should leverage to increase productivity is lead scoring–ranking leads for their sales-readiness, sanctioned by service level agreements (SLAs) that are agreed upon by both sales and marketing. 4 Account-Based Marketing Lessons from the Field. 4 Account-Based Marketing Lessons from the Field.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Inbox Insight

SEPTEMBER 18, 2018

This article will tell you everything you need to know to set up B2B account-based marketing from scratch … How does ABM work? What do we mean by Account? This exercise will help you gain the knowledge to help you more effectively pin point who you need to target, with which message to drive better outcomes.

Account Based Marketing 70

Account Based Marketing ABM Planning Demand Generation Agencies 70