Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account. Finally, “fit indicators” show you how likely each account is to turn into an opportunity.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. What I found most useful were the examples of calculating the ROI of Lead Nurturing. It's a must read.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Heinz Marketing

NOVEMBER 26, 2021

Identify which accounts make you the least money but require significant effort, enabling you to adjust efforts accordingly. Identify which accounts make you the most money, and then target those accounts with an ABM strategy. Phew… that’s quite the list! It’s a B2B account-based marketer’s dream!

Account Based Marketing 117

Account Based Marketing ABM Sales Management Budget Programs 117

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it? Anonymous leads are identified. Why is this important?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Martech

MAY 11, 2022

He explained that the transition from UA to GA4 is complex, even comparable to a Marketo migration. Rizzo continued by explaining that the impact of GA4 will be felt by marketing operations, demand generation, sales and senior leadership, to name a few. Your tagging structure will need to be updated.

Marketing Analytics Tools 66

Marketing Analytics Tools Allocation Privacy Marketing Automation Services 66

The Mx Group

NOVEMBER 17, 2017

If you’d benefit from aligning your sales and marketing against a list of specific companies rather than a profile of companies, then it could be an effective tactic for you. How can Sales identify and tag appropriately in a CRM? Can you provide an example of an “account engagement score”?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Pros: The User Interface is simple, clean, and streamlined for the demand generation marketers.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

Lattice

OCTOBER 9, 2015

We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JUNE 19, 2019

Account-based marketing (ABM) is when you target prospects by identifying a point of contact or persona within an organization which you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of services to the account. Assign fixed costs to each campaign.

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. It also doesn’t involve having to buy the hottest, newest toy on the market.

Demand Generation 40

Demand Generation Account Based Marketing ABM Buyer Personas 40

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. It also doesn’t involve having to buy the hottest, newest toy on the market.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. It also doesn’t involve having to buy the hottest, newest toy on the market.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. It also doesn’t involve having to buy the hottest, newest toy on the market.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

The Point

APRIL 8, 2010

At our agency , when we send emails – for example, to blog subscribers – we include this “update profile&# option in two locations – one immediately under the body of the email (image at right), and another in the footer immediately under the unsubscribe link. If so, please include a link or reference in the comments.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. But LoopFuse may have been more focused than anyone else.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Similar books, but each with their unique approach and lots of smart advice.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. The Gerhard Casper example is perhaps the earliest we have of SEO. This is what makes your site more appealing and relevant to those spiders.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Adobe Experience Cloud Blog

JUNE 19, 2019

Account-based marketing (ABM) is when you target prospects by identifying a point of contact or persona within an organization which you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of services to the account. Assign fixed costs to each campaign.

Account Based Marketing 74

Account Based Marketing ROI Lead Ranking Work Management 74

Vidyard

SEPTEMBER 19, 2018

Custom attributes are a way of tagging your videos with different classification to create a general set of rules based on viewing activities. You can tag your players in custom and creative ways, giving you the flexibility to easily search and sort your content. This is where custom attributes show up to save the day.

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Customer Experience Matrix

SEPTEMBER 16, 2010

I do have a minor ulterior motive in posting this list. Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ).

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Content4Demand

JANUARY 18, 2019

Televerde’s program with the Arizona Department of Corrections and Indiana Department of Correction to hire women in correctional facilities as employees for its call centers and demand generation services challenges these stereotypes. Impacting the Martech Map: Marketo, Admins and More. Inside the Numbers.

Top of Funnel 50

Top of Funnel Cold Calling Marketo Business 50

PathFactory

SEPTEMBER 15, 2021

This makes it even harder for marketers to accurately measure the impact of content on lead and demand generation, pipeline, and revenue. According to Marketo , buyers engage 36 times on average before deciding to make a purchase. Attribution models commonly fail to measure content ROI.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

DealSignal

SEPTEMBER 27, 2021

In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation. According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned. Traditionally, sales and marketing teams have worked independently in their own silos.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

LeadSloth

AUGUST 30, 2009

Lead Generation: with close loop measurements, you can easily see the effectiveness of each lead generation campaign. One of the best examples is in Marketo’s “Secret Sauce&# webinar. You improve your investment-to-pipeline ratio by focusing on the most cost-effective lead generation sources.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Share one example of ROI tool/strategy that has worked either for you or your client." Marketo's Modern B2B Marketing.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

KoMarketing Associates

JULY 24, 2018

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. Generally, the fewer fields you have on a form, the better. I think even the most skeptical of us would be partial to testing a two-step form with an example like that. Here’s an example of this in action.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Adobe Experience Cloud Blog

OCTOBER 14, 2010

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Director of Marketing, Marketo. Creating Content that Sells : A Guide to Content Marketing for Demand Generation. 6 Rules for Content Marketing : Blog post.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

JUNE 24, 2010

But by creating a different model powered by social media, you can harness the impact of customer-generated word of mouth, reviews and referrals. Be Innovative and Accountable. Buyer and customers are demanding more openness, and a company that doesn’t allow for this is soon to fall behind and, ultimately, fail.

BtoB 48

BtoB Lead Ranking B2B Thought Leadership Top of Funnel 48

Ambal's Amusings

FEBRUARY 18, 2010

For example, some companies think they have to be on Twitter. Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Brian Carroll's blog B2B Lead Generation Blog. Howard Sewell's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

The Point

NOVEMBER 16, 2011

Regardless of who’s in the driver’s seat, however, there’s absolutely no reason, no excuse, for a company’s social media efforts not to be generating leads, and lots of them. For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Content Marketing Institute

JANUARY 12, 2018

I worked with two nonprofits that target consumers, so I put them into the B2C group.). Another study (albeit a few years old) from Marketo found that more than a third of marketers don’t have a documented marketing plan. B2B marketing is becoming hyper-focused on targeting messaging into specific accounts.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111