Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

ConvertKit

APRIL 26, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Webbiquity

FEBRUARY 5, 2021

This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. And that is where conversion rate optimization will play a vital role. This makes conversion rate optimization a recurring need. Segment your leads religiously.

B2B Sales 261

B2B Sales Top of Funnel Conversion Peer-to-peer 261

ConvertKit

MARCH 25, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Valasys

AUGUST 6, 2021

It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

SendX

MAY 21, 2021

There are rumours that email marketing will soon be dead and it does not lead to good returns. I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 What is B2C Marketing?

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Why is email segmentation important in email list growth?

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Why is email segmentation important in email list growth?

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. One thing to consider if you are having severe deliverability challenges is a double opt-in email. From here, you should be employing segmentation based on each subscriber’s level of engagement.

Email Marketing 118

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 118

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

SendX

JUNE 10, 2020

Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. But did you know that both March and April witnessed an increase in open rates with nearly four-point increases for both months from 2019 to 2020—an increase of more than 20% (Campaign Monitor, 2020).

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. But there’s another side to this story that you need to be aware of: Subscriber engagement plays a huge role in email deliverability. How can they do that?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Zoominfo

JANUARY 31, 2023

OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. Building a TAM list Company A built out a search on ZoomInfo and found 3,958 companies that fit this market in five minutes. Any responses from yesterday’s outreach? You respond to them. One asking to stop sending emails.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #5: Segmentation and personalization. Chapter #6: Deliverability and spam. Chapter #1: General email marketing statistics for creators. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. It comes with one clear CTA.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. It comes with one clear CTA.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. These are still great ways of predicting how an organization will perform, especially when entering a new market or rolling out a new product for feature. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Optinmonster

AUGUST 16, 2023

Marketing automation has come a long way , and bulk email services are at the forefront. These tools allow you to reach more subscribers and achieve higher open and click rates. Bulk email services allow you to send a large number of marketing emails to your targeted audience simultaneously.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Litmus

MAY 26, 2021

So it’s no surprise you might still hear the question, “Is email marketing dead?” Fortunately, it’s just bad email marketing that’s dead. Here are seven principles to follow to make sure your email is the one that gets opened. Over 20% of email opens occur within the first hour of sending , and 30% within the second hour.

Branding 114

Branding Brand Identity Trigger Marketing Mobile Marketing 114

Litmus

MARCH 16, 2020

Email is the most powerful channel to stay connected to your customers , so brands are turning to their email marketing teams to keep customers and prospects informed—and to build trust in times of uncertainty. Unfortunately, we run the risk of alienating our communities by “marketing as usual” during trying times. .

Tips 125

Tips Effectiveness Paid Search Agency Deliverability 125

Vision6

JANUARY 9, 2022

As we prepare for a cookieless digital era and Apple Mail’s privacy updates, it’s clearer than ever marketers need to keep up with the ever-changing data security landscape. Sending out email blasts might have worked from time to time, but it’s becoming harder to stand out in inboxes (let alone track accurate open rates ).

Practices 91

Practices Best Practices Deliverability Click Rate 91

Vision6

AUGUST 3, 2021

Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. How will it affect email marketing?

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Sage Marketing

AUGUST 21, 2023

In today’s fast-paced business landscape, B2B marketers are constantly seeking ways to enhance efficiency and deliver personalized communication at scale. B2B email automation emerges as a powerful tool to streamline marketing processes, nurture leads, and drive conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. What is the role of #AI in marketing today? Artificial intelligence and marketing.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. See how much of an impact Apple’s Mail Privacy Protection could have on your email marketing efforts so you can prepare your program (or not). Get insights ?.

Privacy Protection 67

Privacy Protection Privacy Marketing AI Tips 67

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. To discuss these upcoming changes, we invited Chad White, Head of research for Oracle Marketing Consulting, to join us on Real Time Banter. ” What metrics should marketers hone in on during this time? .

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

ConvertKit

DECEMBER 19, 2018

Having better engagement means higher open rates, higher conversions, and an overall audience who is interested and waiting to hear what you have to offer next. Personally, I’d rather have 1,000 engaged subscribers instead of 100,000 subscribers and a 10% open rate. Segment your subscribers. Tags and segments.

Tactics 97

Tactics Ad Building Deliverability CAN-SPAM 97