Litmus

MAY 26, 2021

So it’s no surprise you might still hear the question, “Is email marketing dead?” Fortunately, it’s just bad email marketing that’s dead. Here are seven principles to follow to make sure your email is the one that gets opened. Over 20% of email opens occur within the first hour of sending , and 30% within the second hour.

Brand Identity 113

Brand Identity Branding Trigger Marketing Mobile Marketing 113

ConvertKit

DECEMBER 19, 2018

Having better engagement means higher open rates, higher conversions, and an overall audience who is interested and waiting to hear what you have to offer next. Personally, I’d rather have 1,000 engaged subscribers instead of 100,000 subscribers and a 10% open rate. Link triggers. What about you? Data Validation.

Tactics 97

Tactics Ad Building Deliverability CAN-SPAM 97

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Other experts have seen similar results. So, what to do?

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What’s the average email open rate that you can expect to see?

Open Rate 107

Open Rate Click Rate CAN-SPAM Advertising Benchmark 107

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

The Lead Agency

AUGUST 6, 2018

Email marketing remains one of the most effective B2B marketing methods. However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. Why Email Marketing? is the average return on email marketing investment.’.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What’s the average email open rate that you can expect to see?

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

Optinmonster

AUGUST 31, 2022

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Lead segmentation is a digital marketing strategy that involves sorting your leads into groups with similar characteristics, needs, or interests. You can also send new leads to a CRM like Hubspot.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Hubspot

DECEMBER 9, 2015

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Email deliverability experts can be so clever, huh? Why Graymail Hurts Marketers. We're crazy, right? We must be crazy. Yuck, right?

Hubspot 28

Hubspot Email Marketing CAN-SPAM Deliverability 28

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? Event Management, Deliverability. The 8 best B2B Email Marketing Software 1. billion in 2019.

Marketing Management 364

Marketing Management Budget Programs Email Marketing B2B Marketing 364

Bluetext

AUGUST 13, 2021

Hence, the importance of email marketing. Seems like a no-brainer–sales and marketing outreach is a natural fit for email inboxes. This heightens the challenge of effective email marketing but does not dilute the significance of email marketing. Many It is a tricky, but highly rewarding digital marketing platform.

Email Marketing 26

Email Marketing CAN-SPAM Paid Search Agency Deliverability 26

SendX

OCTOBER 8, 2020

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. Mailchimp is a good option only if: You need a ‘Forever Free’ Plan: Another major plus for the beginner marketer. 3) HubSpot Email Marketing.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. According to statistics, last year, U.S. What is Email Optimization?

Optimization 246

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Hubspot

JUNE 2, 2014

For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will people open this email? So as a marketer, you''ve got a lot to compete with.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Zoominfo

DECEMBER 20, 2019

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).”. XX email marketing trends you must know.” Saw Hubspot on your website.”

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

Hubspot

OCTOBER 2, 2013

If we don’t take the time and energy to personalize and write content that is interesting to them, it will eventually hurt the deliverability rate of our future emails. Email Deliverability 101. Opening an email and then deleting it (vs. HubSpot Experiment. How Can You Improve Your Email Deliverability?

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

Only B2B

AUGUST 17, 2023

Welcome to the world of Marketing Qualified Leads (MQLs) , a pivotal segment showcasing substantial interest in your offerings. This comprehensive blog delves into the pivotal role that email marketing plays in nurturing MQLs, transforming them into loyal patrons. Nurturing MQLs is a cornerstone of effective marketing.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Hubspot

FEBRUARY 11, 2011

Yesterday we hosted our biggest webinar yet, The Science of Email Marketing ! Don’t you think social media will take over email marketing? The future of email marketing has been heatedly debated recently. The future of email marketing has been heatedly debated recently. Is email marketing dead?

Email Marketing 28

Email Marketing Open Rate Deliverability Paid Search Agency 28

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. 1) Email clickthrough rates dropped to 4.4% year over year (not factoring in triggered email sends).

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JUNE 7, 2012

Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. If you’re sending quality content to a healthy list, it only helps your email deliverability -- and your Sender Score ! Static email lists are pretty common in email marketing. You’re sultan of the subject line.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Zoominfo

DECEMBER 20, 2019

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).” XX email marketing trends you must know.” Saw Hubspot on your website.”

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Hubspot

OCTOBER 25, 2012

In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. And nobody wants that.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

JUNE 27, 2012

Brush off your shoulders, marketer, your work here is done. The more you know about leads' activity on your website and with your content, the more effectively you'll be able to segment and personalize your email marketing messages, lead nurturing campaigns, and sales follow-up. Johnny the prospect is now Johnny the lead. not so fast.

Top of Funnel 28

Top of Funnel Sales Qualified Leads Leads Lead 28

Porch Group Media

JANUARY 19, 2021

Email remains one of the most used and effective marketing channels. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Firms that report increasing email marketing effectiveness are more likely to also report annual revenue growth.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

MAY 31, 2012

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. You know your ol' pal revenue -- he's the whole reason you're doing email marketing in the first place, right? Knowing your lead's industry will allow you to add another level of personalization to your email marketing.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Porch Group Media

DECEMBER 9, 2019

The Current State of Email Marketing. Email remains one of the most used and effective marketing channels. Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands’ top objectives, challenges and successes. Email Marketing Challenges. Email deliverability (37%).

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Hubspot

APRIL 13, 2021

Here, I've included some lessons based off my own experience launching and revamping the webinar program at CXL , as well as insights and quotes from other successful marketers. If not, while there could be other reasons (such as lazy marketing), it's often because interest and trust is waning in your content. What to Do Instead.

Sales Management 96

Sales Management Webinar Metrics Top of Funnel Work Management 96

Zoominfo

NOVEMBER 27, 2018

The online marketing world contains an abundance of conflicting information about email marketing. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. Keep reading if you’re ready to stop these myths from undermining your email marketing program !

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Hubspot

JANUARY 7, 2013

That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. Is your sales team upset with your marketing team for sending them subpar leads? It’s tough being a marketer when you have to manage so many relationships internally, externally, online, and offline.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. These tips will help you get more email opens, improve subscriber engagement, and make more sales.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

ConvertKit

SEPTEMBER 9, 2020

Verifying their email address so you can be sure it’s not going to bounce ( double opt-in reduces bounce rate by 48.3% ). Double opt-ins also increase the open rate by 144% ! A/B testing your subject lines will help you be confident that your open rates will remain as high as possible! Click rate.

Newsletter 116

Newsletter CAN-SPAM Opt-out Click Rate 116

Belkins

AUGUST 1, 2019

What triggers email fatigue. With the help of MailChimp and HubSpot, you can track your Open Rate and CTR. If you see the CTR dropping gradually and high-to-medium Open Rate not guaranteeing responses from your recipients, review your ICP. and a drop in Unsubscribe rates by 9.37%. Poor targeting.

Lead Scoring 40

Lead Scoring Lead Ranking Ideal Customer Profiles CAN-SPAM 40

Webbiquity

APRIL 8, 2013

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s How can you craft killer subject lines that maximize open rates? Find the answers to these questions and more here in two dozen of the best email marketing guides from the past year.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s That means email marketers need to be more thoughtful and creative in terms of attracting subscribers., How can you craft killer subject lines that maximize open rates?

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100