Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

The Point

FEBRUARY 4, 2011

On Focus.com , Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?” My response: Based on our firm’s experience , the most common benefits of marketing automation are these: 1. Improved consistency of follow-up to all new leads independent of sales bandwidth.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Modern B2B

MAY 22, 2023

With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager. Before a database, you simply didn’t know which customers generated the most revenue.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. Better Lead Nurturing: Personalized content can guide leads through the sales funnel more effectively.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Only B2B

AUGUST 21, 2023

Marketing automation systems enable businesses to nurture and engage with leads efficiently. Advantages of Streamlining Lead Generation through Automation The advantages of automating B2B list building are multifaceted. Automated emails can be personalized with the lead’s name, company, and specific interests.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Valasys

AUGUST 29, 2023

Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location. While this approach has been effective to some extent, it lacks the precision and scalability needed to handle the complexities of today’s competitive landscape.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

GreenRope

JULY 27, 2020

Five Reasons Digital Marketers Love Automation. In recent years, marketing automation has become very popular among businesses of all sizes. Digital marketers love it because it makes their life easier. Marketing automation has revolutionized the way businesses are able to connect with leads and clients.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Hubspot

AUGUST 3, 2012

To a whole lot of marketers out there, marketing automation is like a wonder drug. "A Marketing strategy solved!". The problem is, what these marketers don't realize is that using only marketing automation is never enough. Remember, marketing automation does nothing to add contacts to your database.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

The Point

JUNE 29, 2009

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments.

Lead Gen 100

Lead Gen Sales Qualified Leads Leads Lead 100

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Data grooming is something that needs to be in every marketing VP’s budget! HS: How do marketing automation systems make Salesforce more useful?

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

SalesIntel

JANUARY 24, 2022

They can help your company remove faulty customer data from their CRM software, replace faulty data with verified data, and even generate new, verified data for their database. . Marketing Automation And ABM. Automated marketing sends marketing materials over email, text, and social media to prospective customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Hubs Setup: Marketing, Sales, and Service. Account Setup. Step Five: Set up live chat.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Conversica

JULY 31, 2020

For Marketers who painstakingly worked on their 2020 plans, the lockdown has meant reassessing their strategies and changing plans from in-person meetings to alternative digital approaches to grow pipeline. As many countries enter a second phased lock-down, the impact is going to have an even greater effect on our business operations.

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

The Point

APRIL 30, 2012

Because the page is hosted in Marketo , a leading marketing automation platform, the person’s email address, first name, last name, title, and country are all pre-populated, making it easy for the individual to update or correct outdated profile information.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

MARCH 27, 2013

He claimed this was an effective way to avoid campaign overlap when you have multiple parties within one organization who can all potentially launch campaigns simultaneously. What do you think? Is this a good idea? Is this a good idea?

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Many companies implementing marketing automation software let the technology drive strategy,” says Howard Sewell, Spear President. “We

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Hubspot

JULY 10, 2015

When these databases were unified and the audience silos removed, that data started talking and over 8,100 connections were made that didn’t exist before. A unified database can show you which customers are most valuable to your company by highlighting people who consume multiple products. Creating a Self-Growing Email List.

ROI 28

ROI Marketing Automation Services Funnel Advertising Digital Marketing Funnels 28

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Point

NOVEMBER 8, 2010

On Focus.com , Holly asks: “Does marketing automation work if I only have a cold list of records? How effective would using this cold list be?&#. The client sourced the names from their CRM database and outside lists and has taken great pains to verify the contact information. and so on. . *

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

Biznology

JUNE 29, 2017

Here’s a roundup of the ten most effective practices today, in both business and consumer markets. And don’t forget to set aside some budget for ongoing retention and reactivation marketing. And don’t forget to set aside some budget for ongoing retention and reactivation marketing. It’s the best money you can spend. .

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

PureB2B

MAY 30, 2022

Search marketing (Paid Search). According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation. Email marketing is the go-to lead generation strategy among B2B marketers. Use marketing automation technologies to move leads through the pipeline.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Hubspot

SEPTEMBER 6, 2013

Marketing has started to follow a similar trend. Smart content in marketing began with the personalization of email campaigns. Using data from a contact database, marketers could segment their mailing lists based on a recipient''s characteristic. 1) The Marketing Database. How Smart Content Works.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Believe it or not, email is the most effective channel for reaching prospects.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience?

Social Media 123

Social Media Work Management Marketing Management Media 123

Smarte

MAY 24, 2023

The provider should also offer easy integration with existing CRM systems and marketing automation tools. Now the question is, in this horde of B2B database markets, which is the most accurate one? Clearbit – With Clearbit, you can reach your prospects more effectively as it offers accurate data about them.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. I mean, in some ways, I didn’t invent marketing automation, but I certainly helped make it popular. What’s Next?! Matt: He did.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

ViewPoint

JUNE 15, 2018

Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it. Mastery of the five key elements of sales and marketing effectiveness: Market focus. Marketing Measurement. What’s it take?

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

Customer Experience Matrix

JANUARY 18, 2015

The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation. I should also stress that I’ve only included Decision-layer vendors who also build their own database. Having a powerful database just makes them even more important. -

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. How far do you go into that?

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231

Online Marketing Institute

JULY 31, 2009

The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software). Or technologies that integrate with existing marketing automation solution to provide a complete sales/marketing solution?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The ROI Guy

SEPTEMBER 20, 2012

“Traditional one-size-fits-all white papers just don’t work with today’s more overloaded, skeptical and frugal buyer, requiring B2B marketers to quickly evolve their content marketing to more effective Interactive White Papers and tools,” says Tom Pisello, the ROI Guy / CEO and Founder of Alinean.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services ROI 40

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” My point: B2B marketers are looking elsewhere for help generating demand. They actually have their sales and marketing orgs aligned and working together. Chances are, you will fail.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40