TowerData

MARCH 11, 2019

Email Validation helps identify which email addresses are deliverable without sending an actual email to that inbox. Email Validation is a big part of a data hygiene strategy. Marketers use Email Validation to ensure they capture and maintain good data. At the surface, Email Validation is easy to understand.

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Validation Deliverability Data Hygiene Email Marketing 58

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Email deliverability is a complicated, technical beast. While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) It’s a lot of work. What is a spam trap?

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Litmus

OCTOBER 11, 2022

Marketers know email marketing personalization is good for business. We have outlined the three key lessons to enhance your email marketing personalization and meet your customers at every phase of their journey. Leveraging data details. Lesson one: Types of data. Lesson two: Data hygiene.

Email Marketing 85

Email Marketing Data Hygiene Personalization Planning 85

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. Causes of blacklisting and low deliverability. Low engagement (e.g.,

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Litmus

SEPTEMBER 13, 2022

Email marketing is foundational to any strong marketing strategy. Data hygiene. Regularly checking your subscriber data and data hygiene requires discipline, governance, and proactivity with teams (and vendors) across your organization. But getting in front of subscribers isn’t enough.

CTR 72

CTR Email Marketing Data Hygiene Click Rate 72

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

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Litmus

AUGUST 29, 2022

Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. . Your email deliverability is a result of your email reputation.

CAN-SPAM 102

CAN-SPAM Deliverability Domain Lead Scoring 102

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. deliverability rate. By focusing your marketing efforts on a verified and engaged audience, you can increase the effectiveness of your campaigns.

Work Management 98

Work Management Marketing Management Validation Software 98

SalesIntel

APRIL 28, 2022

As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. Help You Make Data-Driven Market Expansion Plans.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

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DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. Great idea!

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. What is Data Maintenance?

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

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Data Hygiene Zoominfo Practices Marketing AI 216

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. This blog will explore the symbiotic relationship between email marketing and email list segmentation.

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Segmentation CAN-SPAM Deliverability Privacy 52

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Bad data costs U.S. Wider marketing reach.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

SWZD

MARCH 15, 2017

Every marketing communication needs to consider three variables: target audience, offer and aesthetic. But target audience is of top importance, and data hygiene is absolutely key to its integrity. According to Ed Mayer’s 40-40-20 rule , 40 percent of target marketing success stems from quality of your database.

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Data Hygiene Work Management B2B Marketing Management 48

Launch Marketing

JANUARY 2, 2019

They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. More specifically, effective email marketing campaigns help your organization to: Stay top of mind via email nurture campaigns. An effective email marketing campaign has an overarching goal. Offer a clear CTA.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Before you move those names to marketing suspended, consider a more tailored approach.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Directive Agency

FEBRUARY 28, 2022

Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible. Any SEO or marketer worth their salt will always provide a data-backed solution, strategy, or explanation. Commitment To Content Marketing.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

SalesIntel

AUGUST 4, 2021

However, as demand grows, the market for selling cybersecurity to SMBs and businesses is becoming increasingly competitive. Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

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Opt-in Marketing AI Email Marketing Opt-out 111

ClickDimensions

NOVEMBER 13, 2018

The holiday season starts soon, and many email marketers have been planning their email sends for a while now. When companies send to their entire database without proper segmentation and without regular data hygiene practices, spam trap addresses that normally aren’t included in a campaign make their not-so-happy appearance.

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CAN-SPAM Data Hygiene Validation Email Marketing 53

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites). Dynamic content creation.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

FEBRUARY 6, 2019

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. That is, data quality is one of the biggest challenges facing businesses today. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

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Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important?

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

SalesIntel

JUNE 2, 2021

Email marketing continues to be one of the most popular, direct, and cost-effective mediums of reaching out to your potential customers. With more businesses trying to grab their customers’ attention, successful email marketing takes center stage. If your email marketing ROI is less than impressive, it’s time to make a change.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

DealSignal

SEPTEMBER 20, 2021

Research shows that sales representatives lose approximately 500 hours (that’s equal to 62 working days) per year from using bad prospect data. The Problem With Third-Party Databases If you’re using a third-party data vendor, you might think that all of your data hygiene problems are solved.

Contact Marketing 103

Contact Marketing Work Management B2B Sales Contacts 103

Litmus

JANUARY 28, 2021

When you deliver a great subscriber experience, you see major benefits to your campaigns, including: Better email deliverability Improved inbox placement Engagement Pipeline Repeat buyers But like anything in email marketing, your email list strategy requires planning to be effective. Here are three best practices to keep in mind.

Data Hygiene 63

Data Hygiene Marketing & Strategy Opt-out Opt-in 63

Zoominfo

NOVEMBER 27, 2018

The online marketing world contains an abundance of conflicting information about email marketing. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. Keep reading if you’re ready to stop these myths from undermining your email marketing program !

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Email Marketing CAN-SPAM Opt-out Click Rate 100

SalesIntel

JUNE 30, 2021

This approach has helped our clients across industries to: Widen Outreach with Accurate Data. Businesses often have to choose between Data Quality and Data Quantity. On the other hand, data quantity opens up the field for more opportunities to produce more leads and establish a larger pipeline.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. What are the four types of data?

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