Data Hygiene, Deliverability, Marketing and Open Rate

How To Improve Email Deliverability

DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. The DKIM authentication process is different from other deliverability measures. What is DMARC?

Deliverability

Deliverability Phishing Domain CAN-SPAM

How to Improve Your Email Deliverability When Nothing is Going Your Way

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The good news is that you can navigate the majority of deliverability levers on your own. Working on Deliverability Itself. Working on Deliverability Itself.

Deliverability

Deliverability Data Hygiene CAN-SPAM Lead Scoring

The Marketing Leader’s Guide on Generating 5X ROI from Your Marketing Budget

SalesIntel

APRIL 28, 2022

As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. Enhance Response Rates.

Marketing Budget

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content

The Best Email Deliverability Guide Ever

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability

Deliverability Top of Funnel Best Practices CAN-SPAM

Why Data Quality Is Key In Email List Segmentation

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. This blog will explore the symbiotic relationship between email marketing and email list segmentation.

Segmentation

Segmentation CAN-SPAM Deliverability Privacy

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. What best practices should we put in place?

Lead Scoring

Lead Scoring Lead Ranking Leads Lead

How to Improve Email Deliverability

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. What is a soft bounce?

Deliverability

Deliverability CAN-SPAM Opt-out Opt-in

7 Ways Dirty Data is Hurting Your Bottom Line

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene

Data Hygiene Marketing Automation Services Zoominfo Marketing Management

The Real Value of Email Hygiene: A Marketer’s Guide

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important?

Lead Scoring

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene

5 Reasons to Clean Your Marketing Database Today

Zoominfo

FEBRUARY 6, 2019

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. That is, data quality is one of the biggest challenges facing businesses today. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene

Data Hygiene Zoominfo Lead Scoring Lead Ranking

8 Ways to Increase Email Marketing ROI

SalesIntel

JUNE 2, 2021

Email marketing continues to be one of the most popular, direct, and cost-effective mediums of reaching out to your potential customers. With more businesses trying to grab their customers’ attention, successful email marketing takes center stage. If your email marketing ROI is less than impressive, it’s time to make a change.

ROI

ROI Email Marketing Marketing Automation Services Work Management

6 Ways to Privacy-Proof Your Email Program

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Track engagement with metrics other than open rates.

Privacy

Privacy Opt-out Contingency Planning Opt-in

5 Email Marketing Myths for the Modern Marketer

Zoominfo

NOVEMBER 27, 2018

The online marketing world contains an abundance of conflicting information about email marketing. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. Keep reading if you’re ready to stop these myths from undermining your email marketing program !

Email Marketing

Email Marketing CAN-SPAM Opt-out Click Rate

How We Solved our Email Bounce Back Problem with Siftrock

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. All of this data can help with your database development and data hygiene.

Marketing Automation Services

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM

How We Solved our Bounce Back Problem with Siftrock

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. All of this data can help with your database development and data hygiene.

Marketing Automation Services

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM

B2B Marketing Zone

How To Improve Email Deliverability

How to Improve Your Email Deliverability When Nothing is Going Your Way

Trending Sources

The Marketing Leader’s Guide on Generating 5X ROI from Your Marketing Budget

The Best Email Deliverability Guide Ever

Why Data Quality Is Key In Email List Segmentation

How Quickly Should I Suspend or Delete Non-Responsive Leads?

How to Improve Email Deliverability

7 Ways Dirty Data is Hurting Your Bottom Line

The Real Value of Email Hygiene: A Marketer’s Guide

5 Reasons to Clean Your Marketing Database Today

8 Ways to Increase Email Marketing ROI

6 Ways to Privacy-Proof Your Email Program

5 Email Marketing Myths for the Modern Marketer

How We Solved our Email Bounce Back Problem with Siftrock

How We Solved our Bounce Back Problem with Siftrock

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