Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100

Service WOM RSS Digg 100

SpotMe Blog

JUNE 30, 2023

Applying these personalized marketing techniques helps potential attendees feel like they’re on a customized journey to your event. Record and publish videos after the event too. Publish event photos, recap articles, video highlights, and attendee testimonials on your website and social media. Share photos and highlights.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Linkedin and Twitter integrate. Online Publishers Association announces that 37 of its members, including The New York Times, Forbes, ESPN, CNN and MSNBC.com are running new, larger ad units . LinkedIn to Launch Pay for Whitepaper Downloads. Forrester Predicts Huge Growth for Social Media Marketing.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Ambal's Amusings

APRIL 29, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Talk about it on Twitter, FB or LinkedIn. Genius.com’s Connected Marketer – Remember, marketing departments acting as publishers? Get Customers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Sprout Social

MAY 24, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years, and a 55% increase in year 3.

Social Media 96

Social Media Tools Work Management Marketing AI 96

Hubspot

AUGUST 13, 2014

The day after it was published, 20% of the total website visitors downloaded the ebook. In Ryan Skinner''s Forrester report, “ Put Distribution at the Heart of Content Marketing ,” he talks about traditional online ad networks and the quickly growing ecosystem of paid content distribution channels. Influencer Outreach.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

WebMarketCentral

JANUARY 28, 2009

Most important, however, are the words of actual customers. Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. LinkedIn Groups and Answers can give you a quick read on viewpoints. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Keyword research helps you identify the most valuable search terms that can lead customers to your website.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Marketing Insider Group

FEBRUARY 9, 2021

78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. To get better content marketing results, publish focused website content, build trust with your audience, focus on quality, continue to evolve, and share your content everywhere your audience is. Evolve Over Time.

Content Marketing 361

Content Marketing Planning Paid Search Agency Lead Ranking 361

KoMarketing Associates

MAY 19, 2014

Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. If we can provide recognizable value to the publishers we want links from, it’s that much easier and more powerful in the long-run. Offer To Write Something.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

ClearVoice

SEPTEMBER 1, 2020

Founded in 2006, the San Francisco-based Quantcast specializes in AI-driven real-time advertising, audience insights and audience measurement data that “ directly quantifies over 100 million web and mobile destinations ” using first-party tags. (In We’ve had a number of customers who have really dug into these areas.

Budget Programs 71

Budget Programs Content Privacy Paid Search Agency 71

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. Second, the survey results highlight that sales repss are being tagged as not understanding buyer needs, not having valuable resources to add value to the sales process, and not being prepared.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

PathFactory

OCTOBER 20, 2021

Can’t I use my CMS to tag my content, like I’ve always done? CMOs play a key role in leading their companies’ customer experience, digital transformation, and data strategies, and have to work fast to turn brand awareness into revenue. Account-based marketer : As Forrester said, “there’s no personalization without content intelligence.”

Top of Funnel 52

Top of Funnel CMS Development Marketing AI Lead Ranking 52

Buzz Marketing for Technology

APRIL 15, 2010

Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Share this on Linkedin.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Forrester Blog for Interactive Marketing Professionals. Get Customers. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. Not long after, the LinkedIn Marketing Blog named video the top thing to post on the network.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Published by Hubspot, May 2010. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Vidyard

MAY 27, 2021

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. For any sales rep, LinkedIn is increasingly becoming an essential virtual selling tool.

Linkedin 65

Linkedin Video Marketing Paid Search Agency Peer-to-peer 65

The Effective Marketer

FEBRUARY 16, 2011

With cash to burn, these companies are focusing on growing the customer base first, with hopes that revenue will follow. Companies are fighting for customers, trying to educate the market, and we may be seeing the beginnings of consolidation. The Marketing Automation Market The Marketing Automation market is at an interesting stage.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

APRIL 5, 2010

They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Registration pages go away …much to the approval of consumers.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. We’re all hungry for data.

Paid Content 100

Paid Content Social Media Statistics Research 100

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. And when everything went down, Lehman Brothers was our biggest customer. James McDermott: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. And when everything went down, Lehman Brothers was our biggest customer. James McDermott: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. And when everything went down, Lehman Brothers was our biggest customer. James McDermott: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Online Marketing Institute

JUNE 22, 2009

B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. Case studies and customer testimonials. We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. Great campaigns and creative.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

JULY 7, 2010

So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Closed loop attribution and reporting.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 92% said they personally use LinkedIn, versus 56% on Facebook. How are marketers planning to allocate budgets this year?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Lucidchart is based in Utah, and was founding in 2010.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE. HubSpot CRM. LEARN MORE. Webex Meetings.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92