Trade Press Services

MAY 19, 2025

This format is ideal for networking, demos, and deeper relationship-building. Planners need to align event objectives with broader sales and marketing strategies to ensure return on investment (ROI). This includes thinking beyond the presentation to include Q&As, live polling, breakout sessions, and networking lounges.

Event Marketing 96

Event Marketing Webinar Metrics Sales Qualified Leads Lead Ranking 96

Oktopost

DECEMBER 17, 2024

Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. At its core, EGC leverages employees’ trust within their networks. Humanizes the brand EGC gives your organization’s marketing content a personal touch.

Examples 116

Examples Generation B2B Thought Leadership Content 116

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. The home improvement retailer is now calling its retail media network “Lowe’s Media Network.”

Paid Content 110

Paid Content Marketing AI Trends Paid Search Agency 110

Stevens & Tate

AUGUST 29, 2024

Welcome to our August 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. The home improvement retailer is now calling its retail media network “Lowe’s Media Network.”

Paid Content 105

Paid Content Marketing AI Trends Paid Search Agency 105

Scoop.it

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. Content curation saves you the time and hassle of creating content from scratch. However, you can’t simply rely on content curation to engage your audience. And this article can help you with that.

Curation 116

Curation Ad Frequency Content Marketing Content 116

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

Paid Content 141

Paid Content Youtube Lead Ranking Budget Programs 141

Marketing Insider Group

SEPTEMBER 17, 2020

To understand and appreciate the key differences between virtual events and webinars, we’ll consider the following value delivery areas where these differences are obvious: Networking and Community Building. Networking and Community Building. However, networking and community-building are very limited in a webinar.

Webinar Metrics 357

Webinar Metrics Co-Registration Conference User-Generated Content 357

Sprout Social

FEBRUARY 10, 2025

Like all social marketers, this is the social landscape our team faces. Sprouts Employee Advocacy solution enables you to curate and share brand content with employees all within a few clicks. Overall, EAs reach and awareness is more than three times what we drove from all our other networks combined. Algorithm shifts.

Examples 78

Examples Budget Programs Curation Brand Identity 78

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. When it comes to social content creation, it pays to work smarter, not harder.

Social Media 122

Social Media Webinar Metrics Media Best Practices 122

Scoop.it

OCTOBER 26, 2023

Today, content marketing is well-recognized as a critical marketing strategy for building your authority. The answer is to leverage content curation. This post is all about how content curation will help you become a trusted authority, boosting traffic, engagement, and sales. Content curated by a Scoop.it

Curation 111

Curation Content Thought Leadership User-Generated Content 111

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. We’ll also look at how to strike a good balance between curation and creation.

Curation 105

Curation Marketing Analytics Tools Content Eye-Tracking 105

Scoop.it

MAY 30, 2024

“Curation” is most often associated with Art World professionals. Art curators skillfully choose and organize art around a central theme or idea. Content curators do the same thing. Here’s a look at why content curation matters and how to get started. What is the goal of content curation?

Curation 111

Curation Copyright Paid Search Agency Content 111

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Marketers can now access richer data and insights and powerful demand generation tools to leverage them. Why is this crucial?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field. It is more than only being a professional at your specific job.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

Scoop.it

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. What are your preferred marketing channels? So, what will?

Curation 118

Curation Work Management B2B Marketing Marketing Automation Services 118

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brand Identity 134

Brand Identity Branding Top of Funnel Best Practices 134

Martech

APRIL 17, 2025

LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns. This program offers a structured environment for marketing leaders to explore AI solutions for content operation optimization. Sprout Social launched an updated influencer marketing platform.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Zoominfo Marketing Automation Services 113

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Activities 113

Activities Brand Identity Branding Social Media 113

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

MARCH 6, 2025

No doubt AgentSpot, AgentCanva, AgentZapier and AgentAlgolia are on the way, Marketers love a bandwagon, and this one definitely has wheels. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform. Add agent to its name.

AIO 109

AIO Lead Ranking Enterprise Management DemandBase 109

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. But if you’re a busy marketer or stressed-out business owner , you have a limited amount of either to spare. That’s where content curation comes in. What is content curation?

Marketing Automation Services 98

Marketing Automation Services Curation Marketing Automation Enterprise Management 98

SendX

MARCH 16, 2020

The whole table chuckled and a friend even spilled his juice as I stoically replied, “definitely curated, full of GIFs, and with a funny footer.” How to curate such a newsletter? Usually, it is curated based on the subscriber’s interest and past interaction with the platform. Well, that’s what curated newsletters are for.

Newsletter 259

Newsletter Curation User-Generated Content Promotion 259

Webbiquity

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What is the right social media scheduling tool for your business?

Social Media 327

Social Media Tools Media Work Management 327

Sprout Social

DECEMBER 31, 2024

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. Look for network-specific metrics, especially for networks your brand prioritizes. They each curate audiences centered around their individual content and personality.

Brand Identity 101

Brand Identity Branding Advertising Agencies Paid Search Agency 101

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 350

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 350

Webbiquity

OCTOBER 8, 2024

For example, you could set up your AI Feed to monitor all relevant “ Privacy ” updates related to “ Marketing ”. Feedly will use AI to curate all relevant content and display it to you in a form of a well-cited article. Linkedin Linkedin has become a much more active social media network.

Blogger 300

Blogger Eye-Tracking Keywords Youtube 300

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 333

Enterprise Management B2B Marketing Tools Marketing Management 333

Webbiquity

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

Social Media 254

Social Media Paid Content Enterprise Management Social Marketing 254

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. If you dont nail this, the event itself is just an expensive networking gamble. These curated experiences foster meaningful conversations away from the noise.

Planning 130

Planning Event Marketing Marketing & Strategy B2B Marketing 130

Martech

JANUARY 3, 2025

As SSPs bolster their curation offering and make it easier to buy CTV inventory directly, and agencies slowly adapt to audience-based targeting over the traditional contextual approach of linear buys, the balance of power in the digital video landscape will tip towards SSPs, Hogg said.

Paid Search Agency 122

Paid Search Agency Advertising Agencies Cable Ad Frequency 122

Webbiquity

JUNE 26, 2019

Social media marketing has come a long way over the past decade. Here are four key benefits of social media marketing. Here are four key benefits of social media marketing. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Build Brand Awareness.

Social Media 247

Social Media Social Marketing Media B2B Thought Leadership 247

Thinkers360

FEBRUARY 10, 2025

We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today ! ELSHEIKH – EDBAs, MBA/MSc Score: 34.40 49 Alina Tudorache Contact Alina Tudorache Score: 34.27

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 125

Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Don’t use your program purely as a marketing technique. Think about what’s in it for your employees too. Foster a Culture of Ownership. Let’s be honest.

Effectiveness 310

Effectiveness Peer-to-peer Guidelines Social Media 310

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. At one end, are marketers excited about how AI can shape marketing content and delivery.

Marketing Analytics Tools 120

Marketing Analytics Tools Peer-to-peer Work Management Marketing Management 120

Marketing Insider Group

JANUARY 10, 2022

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Marketing AI 352

Marketing AI Enterprise Management Peer-to-peer Best Practices 352