What Is Click Through Rate? How Do I Maintain A High CTR?

Brightedge

3 min read Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. However, a good CTR doesn’t always mean higher conversions or better engagement with your site. How to get a good CTR? How to maintain a good CTR?

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. We are now switching to a strategy where we start narrower, with more broad match modifier (the + identifier), phrase match, and long-tail keywords, and then expand.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa.

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7 Tips and Tricks For Better PPC Keyword Research

QuanticMind

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies. Here are seven tips and tricks to expand your PPC keyword research strategy. Thus, PPC marketers who target these key phrases can capture some of this traffic.

How to Solve PPC Keyword Cannibalization

QuanticMind

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs. These unrelated and unexplained fluctuations will lead to inadvertent spikes throughout your program that can prevent you from reaching your PPC campaign goals.

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What is PPC? A Guide to the Basics

QuanticMind

Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. So what is PPC? What is PPC? So, then, what is PPC? While the field has matured and grown increasingly complex in recent years, at its core, PPC is a model of internet marketing by which advertisers pay a fee each time a user clicks on one of their ads that appear online. The post What is PPC?

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign. Poor CTR.

Make High Impact PPC Optimizations in a Short Amount of Time

Directive Agency

Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . Targeting remained constant while click-through-rate(CTR) and the budget increased meaning more users were reaching our page…so what happened? Capitalizing on traction is vital to ensure you are benefitting from PPC optimizations. The Beta campaign is for testing new keyword ideas or find new long-tail variations of existing keywords.

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Make High Impact PPC Optimizations in a Short Amount of Time

Directive Agency

Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . Targeting remained constant while click-through-rate(CTR) and the budget increased meaning more users were reaching our page…so what happened? Capitalizing on traction is vital to ensure you are benefitting from PPC optimizations. The Beta campaign is for testing new keyword ideas or find new long-tail variations of existing keywords.

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. Whether you’re just getting started or already have fully-developed paid search campaigns in place, consider the following best practices to include in your strategy: Planning and developing your PPC campaigns.

5 PPC Hacks to Maximize Performance

Outbrain

With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. The 5 PPC best practices below will not only maximize your ads’ performance, but they also cover all these critical guidelines that make a tip genuinely tip-worthy. #1: 1: Retargeting by Long Tail Keywords. Include emojis in your PPC ads to boost CTR. The PPC industry is highly dynamic.

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Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

Unbounce

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. Read about why PPC experts sometimes use this strategy here. In a traditional ad group (with multiple keywords) the differences in keyword bids, match types, and expected CTR contributed to the success or failure of an ad. How PPC has changed its view of match types. The worst-kept secret, once upon a time.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

The top four paid ads will stand out, which could improve CTR and overall ad performance. As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. An immediate action to consider in order to increase the ads visibility is to adjust the match types, expand long-tail keywords inventory and explore new keyword opportunities.

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17 Best Paid Media Tools for Marketers

Single Grain

For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience. Related Content: 10 PPC Trends You Can’t Ignore in 2020. As long as you have a working Google account, you are all set.

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How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results. In addition, your PPC campaigns can be very targeted, since you can display different ads for each keyword you choose to bid on. A higher score leads to better positioning of your ad -- and again, a better CTR.

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Bid Optimization Opportunities You May Be Missing

QuanticMind

If you have any kind of PPC advertising strategy in place, it’s likely you have the basics down. In the interest of accelerating the learning curve a bit, here are a few ways you can refine and nuance your bidding process to fully leverage all of the available data to your greatest advantage, maximize your ROI and truly get the most out of every PPC advertising dollar spent. To that end, it’s sometimes more strategic to bid on specific long-tail keywords.

Hero Conference 2014: Key Learnings in Paid Search

Fathom

I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC. The conference was two days long with a keynote speakers that opened and closed each day. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. So to summarize, where’s PPC going in 2014-2015?

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

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Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? We asked our marketers to weigh in on this by answering this question: “If a company has low domain authority, should they focus on long-tail keywords? Yes, prioritize long-tail keywords. I say yes because you expect short-tail keywords to be more popular.

Unicorn DNA: What All the Best AdWords Advertisers Have in Common

Hubspot

In the following chart, we''ve plotted the average (expected) CTR in orange, for each of the top ad positions: For example, the average CTR for an ad in the top position is just under 6%. If you were achieving a 6% CTR, you would consider that good, right? Even in the third position, we see an advertiser account with an average CTR nearing 18%, while his average competitor in that position is stuck way down at 3%. 4) They Target High-Intent, Long-tail Keywords.

An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups’ (SKAGs)

Ladder.io

This approach allows us to have the benefit of giving a unique ad to every keyword, with the keyword itself in the ad copy, which increases CTR. Obviously, you can use estimates from the keyword tool to figure out a rough separation of head and long-tail keywords, but what really matters is how the keyword performs for your business. Here are some reasons to use actual data: Your CTR might be higher or lower than the average predicted by Google.

Paid Search Basics for B2B Marketers

Launch Marketing

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” What was the CTR?

SEO Strategy for Startups: How to Win in 2021

Single Grain

In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. 7) Find Long-tail Keywords to Rank For. Buzzwords for CTR. Compelling CTA that encourages high CTR. 7) Find Long-tail Keywords to Rank For.

Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

Pay-per-click (PPC) campaigns are among the most common methods to reach new customers actively searching for the topic you’re promoting. Let’s say you notice a large amount of traffic coming in from your LinkedIn ads compared to a low volume of website visitors from your PPC ads.

Mobile Marketing Tactics for Business

Sharpspring

Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile. To begin with PPC, you’ll bid on advertising keywords. Whether you serve ads for a special offer or your best piece content, PPC ads can be effective at driving awareness, signups and sales.

5 Key Mobile Marketing Tactics for Business

Sharpspring

Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile. To begin with PPC, you’ll bid on advertising keywords. Whether you serve ads for a special offer or your best piece content, PPC ads can be effective at driving awareness, signups and sales.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

You get to see your competitors’ organic keywords, backlinks, and PPC campaigns. The Search Console report shows your top 50 Google search terms, as well as the number of clicks and impressions, clickthrough rate (CTR), and your average position in search results. Related Content: What’s a Good CTR for Google Ads + How to Improve Yours. You’ll be able to use features to find hidden long-tail keywords, competitors keywords, local keywords, search volumes, and keyword metrics.

15 Cost-Effective Tactics to Increase High-Quality Traffic Your Blog

Outbrain

Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing. The days of “keyword stuffing” are long gone. Optimizing your Meta Descriptions to Increase CTR in the SERP.

20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

How long they’re on the site for. It will also show you the average bounce rate, and how long users spend on each page depending on the device they are using. Manage your PPC spend with Google Analytics. Meaning that you can spend less on PPC and more on SEO.

How to do keyword research for SEO and beyond

Sprout Social

When conducting keyword research for PPC campaigns, you will need to consider the sections such as cost and CPC. This makes it the perfect all-round keyword research tool–whether it’s for SEO, PPC, eCommerce optimization or social media. Use this to conduct keyword research for your SEO and PPC campaigns. This feature is extremely useful if you want to learn how to do keyword research for a blog, as it helps you come up with topic ideas and long-tail keyword ideas.

Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

Instead of trying to improve on the PPC ad when it fails to bring in clients, you create another brand new ad from square one, killing any momentum that you had before. This can help increase your quality lead generation, meaning a higher CTR, fewer clicks, and an increased conversion rate. And all of that segmented testing and advertising resulted in a 113% increase in their CTR. Not all AdWords campaigns are created equal. Unfortunately, many of them fail.

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Because just doing “SEO” or “PPC” means you’re barely scratching the surface. That means your job isn’t just to do “PPC” or “SEO.” Traditionally, companies would work with a dedicated SEO team or a primary PPC lead. Remarketing ads can also help you build brand awareness or nurture leads through a long, complex sales cycles. PPC ads on search engines haven’t evolved all that much since debuting almost a decade ago.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

High-conversion keywords from the PPC campaigns that the company or its competitors might be running. Long-tail keywords to target featured snippets. Enterprise SEO is challenging.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. Content marketing has lower up-front costs and deeper long-term benefits than paid search. UPDATED FOR 2020!

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event).