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5 PPC Hacks to Maximize Performance

Outbrain

With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. The 5 PPC best practices below will not only maximize your ads’ performance, but they also cover all these critical guidelines that make a tip genuinely tip-worthy. #1:

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. These campaigns tend to show higher CTR and average CVR. pictured: @jdischler , @GinnyMarvin ). SMX Advanced 2017, Day 1. higher ROAS than desktop. . .

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E-commerce Marketer: Key Role, Skill Set, and Job Description

Martech Advisor

They need to be on top of the latest search engine algorithmic developments and guidelines to avoid getting penalized. Prioritizing key metrics such as the deliverability rate, open rate, click-through rate (CTR), etc. PPC, social media, display, native, and remarketing ads are crucial for e-commerce stores. Robots.txt, etc.

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The Pros and Cons of Search vs. Display Ad Campaigns

BenchmarkONE

Search advertising is also known as pay-per-click, or PPC advertising. Because they are easily recognizable as ads and do not blend in with native content, display ads usually have a lower click-through rate (CTR) than search ads. Let’s dive in. Paid Search Advertising Basics. It’s a simple, budget-friendly way to reach your audience.

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

Example: certain subjects/verticals tend to be more prone to this issue, but generally anything related to regulations/laws/guidelines which tend to change often. This may cause disruption to previous rankings (hence to your previous CTR), or make your pages fall out of Google’s precious page one.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! I am suggesting that you consider saving much of your PPC budget for the end of the month.

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Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot

That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. Plus, according to social media scientist Dan Zarrella , the ideal length is actually around 120-130 characters -- those tweets showed the highest click-through rate (CTR).