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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Pricing and contracts When evaluating lead generation companies, it’s crucial to understand their pricing models and contract terms to ensure there are no surprises. Get any pricing agreements formalized in a contract. Will they sync lead data and activities back to your CRM in real time?

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The Best Lead Capture Tools For Your Website

SendX

SendX’s pricing starts at $7.49/month. Pricing starts with $49/month, 14 days free trial also available. Optinmonster starts pricing with $9/mo. Hubspot - CRM Software with lead capture capability With its drag and drop interface, it is easy to create pop-up forms to attract customers. A free trial is also available.

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 4

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing Optimizing Your Attribution Model: How to stay scalable and flexible In today’s marketing landscape, attribution models are crucial tools that allow businesses to understand the customer journey and measure the effectiveness of various marketing channels.

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The 22 Best Virtual Event Platforms

Webbiquity

Pricing: contact vendor. Pricing: contact vendor. Pricing: free (!). Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote. Pricing: starts at $25,000. Pricing: contact vendor. Enable booth representatives to engage with visitors via text/audio/video chat in real time.

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1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Shorter sales cycles equate to more sales and greater productivity from invested resources. Typical SaaS Sales Metrics.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

Utilize Integrated Technology Solutions : Invest in integrated CRM and marketing automation tools that enable seamless data sharing and workflow coordination across marketing, sales, and customer success functions. For example, set joint targets for market penetration, customer retention, or revenue growth.