Webbiquity

APRIL 23, 2019

And yet today, the company’s software helps manage some of the largest B2B events and busiest experiential marketing calendars for leading tech companies, consumer brands, and automakers. At the next level up, G2Planet helps clients do a better job of running their business of events. The Products. They change roles.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Marketing Automation Services 182

Martech

SEPTEMBER 30, 2021

What marketing attribution and predictive analytics platforms do. Most of the vendors in this space provide the following core capabilities: Ingest data from multiple marketing and communication channels (radio, TV, connected TV, phone, email, digital ads, website interactions, etc.) Reports and visualizations. Integrations.

Marketing Attribution 133

Marketing Attribution Marketing Automation Services Marketing Management Budget Programs 133

Martech

JANUARY 6, 2022

As with Splash’s in-person management solution, Splash Studio integrates with CRM and marketing automation systems, and there are add-on-options which allow for customization. Along with the rest of the in-person event eco-system, Splash began a pivot to virtual in Spring of 2020. Why we care.

Marketing Automation Services 110

Marketing Automation Services Marketing Management Lead Gen Aggregators 110

Act-On

FEBRUARY 13, 2025

That particular integration must be robust enough to enable more advanced marketing automation techniques like lead scoring and lead management, and to keep your marketing and sales teams well-aligned. And we hate to break it to youbut youre probably right.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

markempa

JUNE 29, 2007

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events. As we all know, tech buyers are a notoriously tough crowd to cold call.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

ViewPoint

FEBRUARY 27, 2014

In other words, marketing automation doesn’t work without strategy. Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

markempa

NOVEMBER 18, 2005

So each irrelevant message (my vendors and potential partners) send is basically programming me to delete future messages from them. So each irrelevant message (my vendors and potential partners) send is basically programming me to delete future messages from them. but their e-mails dont show it. Be relevant with each e-mail message.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 8, 2005

You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. A while back, I met with a CRM consulting firm. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. A while back, I met with a CRM consulting firm.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth Lead Scoring 120

markempa

MAY 24, 2005

They concluded, "Leads get cold quickly, so it is vital that vendors implement prompt, effective lead follow-up processes." They concluded, "Leads get cold quickly, so it is vital that vendors implement prompt, effective lead follow-up processes."

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Lead Liaison

JANUARY 3, 2023

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Event marketers know exactly why that doesn’t work. Event marketers know exactly why that doesn’t work. Only scan potential customers (exclude vendors, sales people, etc).

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

markempa

JANUARY 21, 2013

When scanned and populated into your CRM, you eliminate the data entry errors that inevitably happen when business cards are entered manually. Of course, many vendor messages will be generic and therefore ineffective. Why not scan these codes with a smartphone or an iPad?

Trade Show 120

Trade Show Lead Ranking Lead Scoring Sales Qualified Leads 120

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

markempa

MAY 9, 2006

In most cases, a company is a vendor and the expectation is that you pay them to do a certain job and they do said job. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In the case of a lead.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Match for event marketing. Looking toward the future of martech for events. Source: SummitSync.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Zoominfo

FEBRUARY 21, 2018

Remember to tag each trade show lead with an event-specific tag in your CRM. It’s crucial that you reach out right away to differentiate yourself from the wave of emails attendees will receive from other vendors a few days after the event. Of course, you won’t have these figures right away.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

Marketing Automation Services 141

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 141

Martech

SEPTEMBER 28, 2021

Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If

Account Based Marketing 107

Account Based Marketing ABM Campaigns Paid Search Agency 107

chiefmartech

JANUARY 31, 2022

For example, a CRM platform for marketing, sales, and service. You’re probably not using your CRM to manage to your continuous integration and deployment pipeline. ” As a marketing ops person, my tribe is marketing. However, we also see aggregation platforms within a specific department or domain.

Aggregators 92

Aggregators Verticals Marketing Automation Services Work Management 92

SpotMe Blog

MAY 24, 2021

To parse out the differences between event planning software and event management software, consider the nuances of the roles associated with event planning and event management. . Event planners focus on the big picture, including: Goals. Event managers are executing the event. Monitoring the event.

Work Management 97

Work Management Marketing Management Budget Programs Software 97

SpotMe Blog

MARCH 23, 2023

About The Forrester Wave : B2B Event Management Technology, Q1 2023 Forrester is a highly influential research and advisory company that helps businesses worldwide excel with technology and provides essential guides to help leaders with their buying decisions. We feel this is one of the reasons why Forrester named us as a Leader.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

SpotMe Blog

DECEMBER 27, 2022

But did you know that you can orchestrate and manage so many aspects of your events using your pharma CRM? In this article, we’ll show you exactly how you can make excellent use of your pharma CRM to manage events from start to finish. 5 event management-related things you can do with your pharma CRM.

CRM 52

CRM Work Management Marketing Management Allocation 52

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. How to Calculate Social Marketing ROI , June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketing event management technology to ensure you achieve your business goals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Martech

JANUARY 7, 2025

A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g., This involves coordinating with vendors, speakers, and the venue to ensure everything runs smoothly.

Enterprise Management 95

Enterprise Management Marketing Management B2B Marketing Planning 95

Hubspot

APRIL 13, 2021

The sponsor may invest in ads in the local newspaper, TV commercials, or other marketing efforts to help you gain exposure. Need food vendors or prizes? This type of sponsor provides the resources you need to accomplish your event goals. After the initial call, send event details over to the sponsor. Food vendors: $2,000.

Marketing Proposals 90

Marketing Proposals Paid Search Agency Work Management Allocation 90

DemandBase

MAY 14, 2019

Read on for 15 great tips from ABM practitioners and vendors. At the center of any ABM strategy is the CRM and powerful marketing automation solution.” – Pallavi Sarup (Solution Engineer) and Bill Reed (Manager, Product Marketing). Salesforce Pardot. “At InsightSquared.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Only B2B

FEBRUARY 11, 2024

For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Solution- partner with a CRM provider. Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

GreenRope

APRIL 29, 2021

This blog post shows you how to use marketing automation to properly and effectively nurture new leads coming into your CRM. Why post-event nurturing is important. Easy ways to import webinar attendees into your CRM. Segment attendees to share timely and relevant post-event marketing content.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Orange Owl Blog

FEBRUARY 9, 2025

Why Sustainable Marketing is Essential for B2B Companies Rising Consumer Expectations Today’s buyers, both individuals and businesses, expect more than just quality and cost-effectiveness; they prioritize vendors who demonstrate a commitment to sustainability.

Work Management 52

Work Management B2B Marketing Marketing Management Marketing & Strategy 52

Jifflenow

JANUARY 7, 2020

This international standard also helps organizers and enterprises to identify the impact of an event and reduce those that have a negative effect on the environment. Today not just attendees but vendors, venue partners, and other collaborators look at the environmental implications of an event and meetings that take place at these events.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

SpotMe Blog

SEPTEMBER 22, 2022

But, when HCPs attend your events, it’s an easy way to collect their data. Discover other event marketing strategies by reading 12 virtual event marketing strategies you need to succeed and content marketing for events: how to repurpose your event content. Select a vendor. Engagement.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

SpotMe Blog

NOVEMBER 15, 2021

Vanity metrics are all over the place and unfortunately, vendors are not doing a great job at educating the community of marketers on how to work best with metrics,” says Metrailler. Event vendors still haven’t figured out the basics of running a hybrid event. Focus on your CRM records. “I

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Where do you find your inspiration for the next big thing in marketing? And, where do you meet other innovative marketers? But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Let us know!

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Attendify

MAY 14, 2019

While this involves the event marketing and sales teams agreeing on ratings definitions ahead of time, doing so means you’ll be able to carve out the best leads and place them in front of your sales team ASAP post-event. Doing so sets off real-time triggers that are created by the actions attendees took during events.

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

Lead Liaison

MAY 3, 2019

Review Event Manual to understand all event-specific details – Do this early so you can plan accordingly. Note any special events that your team will want to attend, and add that to your itinerary. Consider an event lead management solution, like GoExhibit!,

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73