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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. So let’s break it down. Are you scoring each datapoint on a scale of 1-5?

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

New Global Promotion Management tools join marketing data with AI insights to better approximate future pricing and craft more successful rewards programs, and new Referral Marketing tools, which can help build referral and loyalty programs and optimize usage and results.

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12 Smart AI Content Writing Tools To Try Today

Marketing Insider Group

Use of large language models: Your tools will do better with nuances and require fewer corrections and edits if they rely on LLMs that learn and improve over time. The price for the full suite of features is more than others on this list, but the tool generally delivers.

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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

As enterprises build out both their own large language models and AI strategies, Salesforce may have some critical data, but they certainly don’t have all of it. We also really like how Slack can be a unifying UI for building an AI-powered, full journey engagement model for enterprises.

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Salesforce unveils Einstein GPT

Martech

Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. Dig deeper: OpenAI unveils ChatGPT API at very low prices Einstein GPT. The announcement came during day one of the company’s TrailblazerDX’23 event. Integrations. Einstein GPT for Developer.

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33 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

My suggestion is to pay whatever price it takes to keep them from hating you.". What is your pricing model? A higher cost lead (if justified) will convert better with sales. Oh and by the way, here is the thing with outsourced lead gen as well: these are leads that go directly to sales guys. How do you pay your SDRs/BDRs?